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TEA TIME: The Update You’ve Been Waiting For

Blog, blogilates, bts, cassey ho, Cassey's Blog, dupes, entrepreneurship, gottex, lawsuit, Life, marshalls, nda, nordstrom, nordstrom rack, patent, pirouette, pirouette skort, popflex, Products, taylor swift, tjmaxx /

TEA TIME: The Update You’ve Been Waiting For Hey guys! A few months ago, I told you how I found out that Nordstrom Rack was selling a straight up dupe of my patented Pirouette Skort. Get ready, it’s tea time. First, let’s recap what happened.   Basically I found out about the dupe, which is by a brand called Gottex. I sent a cease and desist because wellllll my design is PATENTED and they responded with a threat to sue ME. So I posted a video about it. I gave them a chance to fix it. I gave them an easy out. I told Nordstrom, “Hey, let’s turn this into an ‘enemies to lovers’ arc.” All they had to do was reach out and get the real thing in their stores. It would’ve been a win for everyone… a PR win for them, a victory for me, and a win for YOU because you’d get to shop one of our favorite things in-store! But instead, nothing happened. Months went by with no resolution and no one getting back to me. I was tossed around like a hot potato between lawyers, retailers, and manufacturers. Like if they gave me the run around I would just… go away? The disrespect. The GASLIGHTING.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP THE REAL PIROUETTE SKORT Time to speak up. We all know I wasn’t going away without a fight. After I shared the truth about the Nordstrom dupe with you all, things took a turn. News outlets picked up the story and you started showing me receipts! Turns out Nordstrom Rack isn’t the only one selling this skort, but also TJ Maxx, Marshalls, and Beals. Why didn’t I know about these other stores earlier? Something didn’t add up. Shady much? And how convenient that THIS is when the lawyers finally decided that they had time to respond. Only instead of apologizing or trying to work with me, things got worse. The lawyer literally said, “We request that your client remove all defamatory remarks.” Excuse me? Defamation? I’m just stating the facts. They took my design, and I’m calling them out. A Pirouette dupe at TJMaxx! How can they copy it down the the color that went viral after the Taylor Swift ICDIWABH music video and just pretend like it’s their own original design? No.   This should speak for itself. The NDA. After we finally had people talking to us, I proposed a settlement to simply end the madness. Just pay me a fair royalty, stop selling the dupe, and we’re done here. But no. THEY CAME BACK WITH AN NDA. And not just any NDA… this one said I could NOT talk about the situation on ANY platform. Instagram, TikTok, Twitter, LinkedIn, Facebook, YouTube… they were very specific. And if I did post about it… they would fine me $250,000. Umm excuse me?! Hard no. I’m not signing their NDA. I won’t be silenced and you cannot buy me.  In fact, I’m going to keep talking about this because truth is on my side, and I’ll NEVER be bullied into silence. Nice try though. SHOP THE REAL PIROUETTE SKORT   Here’s how you can help First of all, your support is everything! I cannot express how grateful I am for your kind words and just the way you have my back! If you’re wondering how you can help, keep spreading the word about what’s happening! Like and share my videos and leave comments! More engagement tells the algorithm to show the video to more people. We must show Nordstrom and other big corporations that may be watching that small businesses are DONE being silenced. Hey guys! A few months ago, I told you how I found out that Nordstrom Rack was selling a straight up dupe of my patented Pirouette Skort. Get ready, it’s… Cassey{authorlink}https://www.blogilates.com/blog/nordstrom-gottex-popflex-dupe-update/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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The Most Beautiful Thing I’ve Ever Seen

activewear print, anti cameltoe, Blog, blogilates, captivate bra, cargo legging, cassey ho, Cassey's Blog, designs, Events, Fashion, flexy crop top, floral, floral print, LA, legging, meadow, new, new designs, new product, pirouette skort, pockets, pop up, popflex, popflex meadow, popflex pop-up, print, Products, ruffle bra, shopping, size inclusive, sold out, spring, spring print, supersculpt, supersculpt booty short, sweat sesh bra, the lighthouse, twirl skort, your favorite long sleeve /

The Most Beautiful Thing I’ve Ever Seen Last weekend we hosted the first POPFLEX pop-up in YEARS! But first let’s backtrack to the star of the show, our first collection designed with a print in years. I had a feeling that prints were making a comeback to activewear, and decided to add  dainty floral print to some of our favorite designs. We called it… The Meadow Collection SHOP MEADOW   Feminine. Colorful. Inspired by wildflowers. And ummm do you see the ruffles on the Ruffle Bra?! Obsessed. The original plan was to release this collection like any other, but then Shopify reached out and asked if we wanted to team up to host a pop-up event at The Lighthouse! Meadow is stunning on these designs, but omg building an event around it was a literal DREAM. Here’s a little bts of setup and me seeing the space in person for the first time! Literally… the most beautiful thing I’ve ever laid eyes on.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) They even brought the print to LIFE on this photo backdrop! I died when I saw it. I want to keep this in my house. As you can see below, the vibe was VIBING at the Meadow pop-up. We had a floral arranging class, snacks, photo ops (duh) and plenty of Meadow to shop. My favorite part though was seeing everyone wearing the collection! I was standing in a meadow of Meadow! SHOP MEADOW If you stopped by the Meadow pop-up, thank you so much – I hope you loooooved!! So much work, love, and serious talent from my team went into this event. Also big big thanks to Shopify for executing the vision so beautifully and thank you The Lighthouse for hosting our pop up for the weekend! Last weekend we hosted the first POPFLEX pop-up in YEARS! But first let’s backtrack to the star of the show, our first collection designed with a print in years. I… Cassey{authorlink}https://www.blogilates.com/blog/popflex-meadow-popup/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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The Trickle Down Effect of Celebrity Influence on Fashion Trends

Blog, blogilates, cassey ho, Cassey's Blog, celebrity influence, copy, design patent, designs, dupe, dupe culture, fashion trends, fast fashion, gottex, jcpenney, kohls, marshalls, nordstrom, overconsumption, patent, pirouette, pirouette skort, Products, shein, sketch, small business, stealing designs, stolen designs, taylor swift, taylor swift skort, thumbholes, Time, tjmaxx /

The Trickle Down Effect of Celebrity Influence on Fashion Trends The trickle down is trickling. Once and for all, I want to tell you the story of the POPFLEX Pirouette Skort and what had to happen in order for me to be in the situation I am today, with dupes all over the internet and dupes being sold at multibillion dollar corporate giants such as Nordstrom, TJMaxx, Marshalls, JCPenney, and Kohl’s. SHARE THIS POST   If you’re wondering how you can help me fight back, you can go to my IG and share my post! These companies want to ignore small business owners like me. To silence us. But enough is enough and its time to get LOUD about what they’re doing, which is stealing. As always, thank you so much for being here. The trickle down is trickling. Once and for all, I want to tell you the story of the POPFLEX Pirouette Skort and what had to happen in order for me… Cassey{authorlink}https://www.blogilates.com/blog/celebrity-influence-on-fashion-trends/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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One of the largest retailers in America is trying to silence me

big corporations, Blog, blogilates, bts, cassey ho, Cassey's Blog, corporate greed, corporations, design, design patent, designer, dupe, dupe culture, gottex, greed, lawsuit, legal, nordstrom, nordstrom rack, patent, pirouette skort, shein, skort, small business, stealing design, stolen design, taylor swift /

One of the largest retailers in America is trying to silence me One of the largest corporations and retailers in America is not only selling a dupe of my patented Pirouette Skort design, but they also threatened to SUE ME for speaking up about it. Yeah. When I sent a cease and desist to stop selling the dupe, that’s the response I received from their legal team. On my birthday, btw. Here’s the dupe, the “Tutu Skort” by a brand called Gottex. I mean, they even had ZERO SHAME making the exact same color as my lilac Pirouette that went viral after Taylor Swift wore it. The other two color options are also exact copies of POPFLEX colors. Did they not think anyone would notice? Or do they just know they’re the big fish and bet on me doing nothing about it? Prob the latter. Nordstrom is worth 4 billion dollars. They have 54,000 employees and 351 stores in the US. But they chose to infringe on my patent instead of oh…idk… WORK WITH ME?! SHOP PIROUETTE SKORT Fun fact: I was granted the patent for this skort (my very first design patent!) on my birthday last year! The application process takes a lot of time and effort, which is one reason why they are not always an option for small businesses. And as you can see, a patent doesn’t always deter a big corporation from stealing a design. Sadly, my story is nothing new. Corporate America is full of twisted greed, where big corporations steal an independent designer’s creation and make money off of the product while the original designer goes unpaid. Instead, they pay their lawyers to gaslight and threaten to sue anyone who tries to fight back. But nah. That’s not how I do business.   View this post on Instagram   A post shared by Cassey Ho (@blogilates)   Nordstrom and Gottex Studio are treating me like an annoying little insect they can squash at any moment with their big bully corporate dollars. Well guess what? Corporations are run on money from the consumer – YOUR HARD EARNED DOLLARS. Without your money, they have nothing. I can’t believe they don’t understand that?? WELL LET’S MAKE THEM UNDERSTAND. I need your help to share this video and EXPOSE Nordstrom and Gottex Studio. It’s time we all stand up to the big corporations that walk all over small businesses like mine. This is happening too often to people who pour their souls into their creations but cannot afford the money, energy, and time it takes to fight back. I tried to keep this classy and private but unfortunately their behavior left me with no choice but to make this a very public matter. One of the largest corporations and retailers in America is not only selling a dupe of my patented Pirouette Skort design, but they also threatened to SUE ME for speaking… Cassey{authorlink}https://www.blogilates.com/blog/popflex-nordstrom-rack-dupe/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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HBD to me and my first design patent!

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HBD to me and my first design patent! In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN. Yeah, you read that right. We give credit where credit is due, right? If it weren’t for them stealing my Pirouette Skort design (ahem, twice), I wouldn’t have applied for my very first design patent. I wouldn’t have been granted that patent one year later, ON MY BIRTHDAY. Best gift of my life.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) Two years and 499 dupes later Receiving that patent on my birthday was like a really weird sign that I was on the right path. Since then, we’ve now taken down 393 dupes of the Pirouette Skort alone. INSANE. Now, design patents are NOT easy to get. They’re incredibly expensive and the application process is extremely time consuming and confusing. It’s very difficult, which is why you don’t hear about many designers going this route.  That said, having a design patent is the most powerful tool I have in my pocket for protecting my rights as an independent designer. And I’ve simply had enough of dupers. Enough. I’m so happy to share that in 2024, I was also awarded a patent on my Corset Pirouette Dress, the Superbra®, the Sklegging, and the Hiking Superskort. Since my last bday, we’ve now killed 499 dupes. And we’re just getting started.   In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN. Yeah, you read that right…. Cassey{authorlink}https://www.blogilates.com/blog/happy-birthday-to-my-first-design-patent/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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DEAD because this was not even on the bingo card of my dreams

Blog, booty shorts, bts, Business, Cassey's Blog, crisscross hourglass, crisscross hourglass booty short, Designing, designs, dream, entrepreneur, Fashion, fashion designer, i can do it with a broken heart, journey, lilac short skirt, lilac skort, music video, my story, pirouette skort, popflex, Products, skort, story, story time, storytelling, swifty, taylor swift, taylor swift pirouette skort, trend, Trending, twirl skort, YouTube /

DEAD because this was not even on the bingo card of my dreams CURRENT STATE: Having POPFLEX make an appearance in a Taylor Swift music video was not even on the bingo card of my dreams…and I dream BIG. And not once but FOUR TIMES!!! FOURRRR! WHAT. IS. HAPPENING. I have no words. Just . Goodbye. Just kidding. We must talk about what outfits she’s wearing!   View this post on Instagram   A post shared by Cassey Ho (@blogilates) If you haven’t seen the video yet, go watch!! I love the bts footage from the tour. And you can see how many outfits look familiar . WATCH THE MUSIC VIDEO Sighting #1: The Twirl Skort When I saw her in the Twirl Skort, I was like WAIT, is that?!!!! And my heart started pounding. My Slack blew up with messages from my team but I was frozen, staring at my tv. Neverrrr in my wildest dreams did I think I’d live a moment like this, but now it was happening AGAIN?!   View this post on Instagram   A post shared by POPFLEX (@popflex_active)   You spotted this one SO FAST too! The POPFLEX DMs on Insta were going crazy with messages just as excited as I was. Love how we’re all a bunch of Swifties!   SHOP TWIRL SKORT Sighting #2 and 3: THE ‘lilac short skirt’ At least we’re assuming the Pirouette Skort in digital lavender is what she’s talking about. I mean, it also made an appearance in her Fortnight reel so it must be, right?! Omg I thought I died when that happened and now it’s in a legit music video?! WHAT IS HAPPENING. She’s wearing the matching Corset Bra too! SHOP PIROUETTE SKORT SHOP CORSET BRA Sighting #4: Crisscross Hourglass Booty Shorts OMG when her outfit transitioned from the Pirouette Skort to the Crisscross Hourglass Booty Shorts, my soul left my body. That was it. That’s all I remember. Just imagining her wearing and rehearsing in the clothes I designed…my face hurts from smiling so hard.   SHOP CRISSCROSS HOURGLASS BOOTY® SHORTS   I think I’m still in shock. FOUR POPFLEX APPEARANCES IN ONE MUSIC VIDEO?!!! CURRENT STATE: 💀 Having POPFLEX make an appearance in a Taylor Swift music video was not even on the bingo card of my dreams…and I dream BIG. And not once… Cassey{authorlink}https://www.blogilates.com/blog/popflex-taylor-swift-music-video-outfits/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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This package just made me cry

2024, Blog, blogilates shop, Cassey's Blog, cookies, crying, Designing, designs, digital lavender, dreams, fan mail, fan package, Fashion, fortnight, gift, imgonnagetyouback, karma, lilac short skirt, patent, pickleball, pinch me, pirouette, pirouette skort, popflex, pre-order, Products, shein, skirt, skort, swift, swiftie, taylor, taylor swift, tennis skirt, tennis skort, wildest dreams, youtube shorts /

This package just made me cry The past few days have been a dream I cannot even begin to explain how magical all of this has felt…and I am not talking about the sales or the press mentions, but the genuine FEELING of community and support. I remember when my Pirouette Skort design first got stolen by SHEIN and I wrote about it, there was so much negative chatter. People saying that I need to shut up, that there was nothing special about my design and that they could draw it in their sleep. About a year later, I get issued my first patent ever…ON MY BIRTHDAY of all days (Jan 16) and I release a video with Karma (Taylor’s version not Jojo’s lol) as the backdrop of the vid. I end the vid by stabbing a blank space cake with SHEIN written on top. I’ll put it here!   View this post on Instagram   A post shared by Cassey Ho (@blogilates) To have Taylor Swift’s support and your support throughout all of the duping means the world to me. Karma is karma-ing and it feels really good. The package that made me cry Anyway, today I just received one of the most thoughtful gifts ever from Rosie and Brenda’s Sweet Treats and I cannot tell you the range of emotions I experienced as I unwrapped each cookie. From being mesmerized at how beautiful they were to crying when I read the “lilac short skirt” lyric to then laughing/dying at the one of me in the hair bowl bc of how unattractive that pic was, but like also eew 100% accurate .   View this post on Instagram   A post shared by Cassey Ho (@blogilates) I am full of chaotic joy. The digital lavender Pirouette Skort is sold out, but you can still pre-order one for when it restocks! I’m seeing a lot of ‘dupes’ out there from other brands, stealing our videos, and using my face and POPFLEX models’ faces without permission. So be careful!! The only official place to order is here . PRE-ORDER HERE The past few days have been a dream ☁️ I cannot even begin to explain how magical all of this has felt…and I am not talking about the sales or… Cassey{authorlink}https://www.blogilates.com/blog/taylor-swift-cookies/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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My wildest dream just came true and I’m DYING

2024, Blog, blogilates shop, Cassey's Blog, Designing, designs, digital lavender, dreams, Fashion, fortnight, pickleball, pinch me, pirouette, pirouette skort, popflex, pre-order, Products, skirt, skort, swift, swiftie, taylor, taylor swift, tennis skirt, tennis skort, wildest dreams, youtube shorts /

My wildest dream just came true and I’m DYING CAN’T MOVE CAN’T THINK ABSOLUTELY DEAD MY IDOL MY INSPIRATION TAYLOR SWIFT YOU MADE MY WILDEST DREAM COME TRUE TONIGHT AND I WILL NEVER EVER EVER FORGET APRIL 19, 2024.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) PRE-ORDER THE SKORT HERE My wildest dream It has been my ultimate dream for Taylor to wear one of my designs and I CANNOT believe it actually happened. I was literally in the bowl at my salon getting my hair washed when my Slack messages started blowing up and I was like what…is going on?! And then I saw it. Taylor Swift, wearing the POPFLEX Pirouette Skort in her #ForAFortnightChallenge video.   View this post on Instagram   A post shared by YouTube (@youtube) Thank you Taylor for supporting an independent designer. I’ve watched you battle those who have taken advantage of you and your work over the years and the way you fight with grace and masterful creativity gives me so much strength to keep designing. Your perseverance and constant evolution are what I love most about you. You’ve showed me that no matter how many people (and corporations) try to take from me, they can’t ever have my brain or my heart.   View this post on Instagram   A post shared by Sarah Chapelle (@taylorswiftstyled) Sold out in 15 minutes?!! The craziest part was how many of you recognized the POPFLEX digital lavender Pirouette Skort SO FAST! My DMs were blowing up and that color sold out literally 15 minutes after the Fortnight video was posted. INSANE! Don’t worry if you didn’t get one in time though! I’m trying to make more as fast as I can, and you can pre-order now! (Other colors are available though!). PRE-ORDER DIGITAL LAVENDER AND THEN THERE’S THIS The plot thickens. “Lilac short skirt” in the lyrics to “imgonnagetyouback” ?!!!?! I don’t know if she’s referring to THIS lilac skirt but if she is . OMG. My favorite design, on my favorite artist I’m just so grateful, and I can’t believe I get to do what I love so much and now…this. THIS! My favorite artist in the entire world is wearing my most favorite design that I’ve ever created. Magical is the only word I can think of to describe this moment. Just leaving this pic of the time I went to Taylor’s house (!!!) for a secret 1989 listening session here because WHAT! Still pinching myself for that moment too.   Ok need to go to bed but still dying soooo ummmmmm gonna be up for a while CAN’T MOVE CAN’T THINK ABSOLUTELY DEAD 😭😭😭😭😭😭😭😭😭 MY IDOL MY INSPIRATION TAYLOR SWIFT YOU MADE MY WILDEST DREAM COME TRUE TONIGHT AND I WILL NEVER EVER EVER FORGET APRIL 19,… Cassey{authorlink}https://www.blogilates.com/blog/taylor-swift-pirouette-skort/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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Turned the Pirouette Skort into a party dress!

2023, active dress, ballet, Blog, Cassey's Blog, corset, corset pirouette dress, dance, design, dress with pockets, dresses, going out dress, going out outfit, Life, party dress, pickleball dress, pirouette, pirouette dress, pirouette skort, pockets, popflex, Products, shorts, skort, tennis dress, twirl, workout dress /

Turned the Pirouette Skort into a party dress! Hey guys! It took 1 year, 8 months, and 5 days to turn the Pirouette Skort into a Pirouette Dress. I’m so proud of how she turned out because SHE IS VERSATILE.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) Like NOT ONLY will you be the queen of the courts , but you’ll also be the belle of the (disco) ball . Like literally HOW is it working with tennis shoes AND with heels!? I dunno. It’s magic I guess. SHOP DRESSES I’m looking back on this year and I feel so happy to know that you guys are willing to trust me and POPFLEX as we inch into new categories. As an activewear brand, it was a risk to get into swimwear…but you guys ATE IT UP this past summer. Then you allowed me to test out “Active Casual” and omgggg I’m so so thrilled you are loving the jumpsuit as much as I do! And in my heart, I’ve always wanted to get into dresses and cute things you can wear to the special events and parties in your lives…so today I’m giddy to share with you my first ever performance party wear – I’m calling this category “Active Party.” I don’t know about you but when I’m on the dance floor I want to dance, get picked up, kick up my legs and not worry at all about my underwear showing! So this dress lets me twirl my heart out and it makes me soooo happy! The Pirouette Dress comes in XXS to 3X and I’m wearing XS (I’m 5’5”). Let me know if you have annyyyy questions! SHOP DRESSES Hey guys! It took 1 year, 8 months, and 5 days to turn the Pirouette Skort into a Pirouette Dress. I’m so proud of how she turned out because SHE… Cassey{authorlink}https://www.blogilates.com/blog/corset-pirouette-dress/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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