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Let’s Play A Game

2026, active dress, Blog, blogilates, built in shorts, cassey ho, Cassey's Blog, comments, design, dress, feedback, game, it girl, pirouette, pirouette dress, popflex, Products, secret garden, strech, stretchy /

Let’s Play A Game What if I took design direction from the comments? Let’s see how it goes. Oh, and keep scrolling to the end to see what happens when we try to make EVERYONE happy.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP IT GIRL PIROUETTE DRESS The takeaway: Whether in life or in design, pleasing everyone means pleasing no one. Also, shoutout to the featured commenters for giving me a fun project to do and for being nice and respectful in their requests! The Popflex It Girl Babydoll Pirouette Dress If you asked for thicker straps on the Pirouette Dress, here you go! She really is that girl. I’m wearing sz XS and I’m 5’5”! Thank you to the incredible Daniel for doing these design edits with me!   What if I took design direction from the comments? Let’s see how it goes. Oh, and keep scrolling to the end to see what happens when we try to make… Cassey{authorlink}https://www.blogilates.com/blog/lets-play-a-game/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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TEA TIME: The Update You’ve Been Waiting For

Blog, blogilates, bts, cassey ho, Cassey's Blog, dupes, entrepreneurship, gottex, lawsuit, Life, marshalls, nda, nordstrom, nordstrom rack, patent, pirouette, pirouette skort, popflex, Products, taylor swift, tjmaxx /

TEA TIME: The Update You’ve Been Waiting For Hey guys! A few months ago, I told you how I found out that Nordstrom Rack was selling a straight up dupe of my patented Pirouette Skort. Get ready, it’s tea time. First, let’s recap what happened.   Basically I found out about the dupe, which is by a brand called Gottex. I sent a cease and desist because wellllll my design is PATENTED and they responded with a threat to sue ME. So I posted a video about it. I gave them a chance to fix it. I gave them an easy out. I told Nordstrom, “Hey, let’s turn this into an ‘enemies to lovers’ arc.” All they had to do was reach out and get the real thing in their stores. It would’ve been a win for everyone… a PR win for them, a victory for me, and a win for YOU because you’d get to shop one of our favorite things in-store! But instead, nothing happened. Months went by with no resolution and no one getting back to me. I was tossed around like a hot potato between lawyers, retailers, and manufacturers. Like if they gave me the run around I would just… go away? The disrespect. The GASLIGHTING.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP THE REAL PIROUETTE SKORT Time to speak up. We all know I wasn’t going away without a fight. After I shared the truth about the Nordstrom dupe with you all, things took a turn. News outlets picked up the story and you started showing me receipts! Turns out Nordstrom Rack isn’t the only one selling this skort, but also TJ Maxx, Marshalls, and Beals. Why didn’t I know about these other stores earlier? Something didn’t add up. Shady much? And how convenient that THIS is when the lawyers finally decided that they had time to respond. Only instead of apologizing or trying to work with me, things got worse. The lawyer literally said, “We request that your client remove all defamatory remarks.” Excuse me? Defamation? I’m just stating the facts. They took my design, and I’m calling them out. A Pirouette dupe at TJMaxx! How can they copy it down the the color that went viral after the Taylor Swift ICDIWABH music video and just pretend like it’s their own original design? No.   This should speak for itself. The NDA. After we finally had people talking to us, I proposed a settlement to simply end the madness. Just pay me a fair royalty, stop selling the dupe, and we’re done here. But no. THEY CAME BACK WITH AN NDA. And not just any NDA… this one said I could NOT talk about the situation on ANY platform. Instagram, TikTok, Twitter, LinkedIn, Facebook, YouTube… they were very specific. And if I did post about it… they would fine me $250,000. Umm excuse me?! Hard no. I’m not signing their NDA. I won’t be silenced and you cannot buy me.  In fact, I’m going to keep talking about this because truth is on my side, and I’ll NEVER be bullied into silence. Nice try though. SHOP THE REAL PIROUETTE SKORT   Here’s how you can help First of all, your support is everything! I cannot express how grateful I am for your kind words and just the way you have my back! If you’re wondering how you can help, keep spreading the word about what’s happening! Like and share my videos and leave comments! More engagement tells the algorithm to show the video to more people. We must show Nordstrom and other big corporations that may be watching that small businesses are DONE being silenced. Hey guys! A few months ago, I told you how I found out that Nordstrom Rack was selling a straight up dupe of my patented Pirouette Skort. Get ready, it’s… Cassey{authorlink}https://www.blogilates.com/blog/nordstrom-gottex-popflex-dupe-update/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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It’s taken years for this dress to come alive 🩰

activewear print, babydoll dress, ballet, ballet dress, Blog, blogilates, cassey ho, Cassey's Blog, dance, dance outfit, dancer, designs, floral print, legging, meadow, new, new designs, new product, pirouette, pirouette babydoll dress, pirouette dress, pockets, pop up, popflex, popflex meadow, print, Products, shopping, size inclusive, sold out, spring, spring print, twirl /

It’s taken years for this dress to come alive 🩰 Studies have shown that the physical act of twirling leads to an increase of joy in the female body. Which study you ask? The one in my heart and in yours too. The Pirouette Babydoll Dress I’ve been dying to share my new Pirouette Babydoll Dress with you! I first sketched this design in 2023 so it’s taken over 2 YEARS for her to come alive but she’s worth the wait because the fit is SO GOOD! She’s the most comfortable, twirliest creation I’ve ever made. I seriously feel like a blossoming flower when I spin in her. The feeling is pure fairytale joy.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP PIROUETTE BABYDOLL DRESS She’s avail in xxs-3x in 6 colors (well sorry actually 5 but you can get on the waitlist for Meadow since she unexpectedly sold out in an hour!!) on POPFLEX. SHOP PIROUETTE BABYDOLL DRESS I’m 5’5” wearing XS! Totally true to size. Any q’s lemme know below! I hope you love her as much as I do! Studies have shown that the physical act of twirling leads to an increase of joy in the female body. Which study you ask? The one in my heart and in… Cassey{authorlink}https://www.blogilates.com/blog/popflex-pirouette-babydoll-dress/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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An evening of boot scootin’ fun in Austin!

austin, austin texas, babydoll dress, Blog, blogilates, blogilates community, cassey ho, Cassey's Blog, Community, community events, Events, fun, hbo, Life, line dancing, new, pirouette, pirouette babydoll dress, popflex, popflex community, Products, texas /

An evening of boot scootin’ fun in Austin! Did something a lil different tonight! The POPFLEX team treated our top customers to an evening of boot scootin fun in Austin! We traded friendship bracelets as happily as we traded our numbers, and left with new girl friends and matching Baby Sloanes. It was my first time line dancing and I had THE BEST time twirling alongside the very community that built up this brand. The growth of POPFLEX has only been possible because of the people who’ve believed in us: YOU GUYS.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP PIROUETTE BABYDOLL DRESS So, we’re testing something out: community events with the goal of doing something special for our most loyal customers, because seriously, thank you. Soooooo where should we do our next community event!? Comment your city below! OH! The Marketing Team and I are wearing the brand new POPFLEX Pirouette Babydoll Dress! I’ve got a design vid coming soon showing you all the details! Just filmed and am editing now! Did something a lil different tonight! The POPFLEX team treated our top customers to an evening of boot scootin fun in Austin! We traded friendship bracelets as happily as we… Cassey{authorlink}https://www.blogilates.com/blog/popflex-community-line-dancing/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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The Trickle Down Effect of Celebrity Influence on Fashion Trends

Blog, blogilates, cassey ho, Cassey's Blog, celebrity influence, copy, design patent, designs, dupe, dupe culture, fashion trends, fast fashion, gottex, jcpenney, kohls, marshalls, nordstrom, overconsumption, patent, pirouette, pirouette skort, Products, shein, sketch, small business, stealing designs, stolen designs, taylor swift, taylor swift skort, thumbholes, Time, tjmaxx /

The Trickle Down Effect of Celebrity Influence on Fashion Trends The trickle down is trickling. Once and for all, I want to tell you the story of the POPFLEX Pirouette Skort and what had to happen in order for me to be in the situation I am today, with dupes all over the internet and dupes being sold at multibillion dollar corporate giants such as Nordstrom, TJMaxx, Marshalls, JCPenney, and Kohl’s. SHARE THIS POST   If you’re wondering how you can help me fight back, you can go to my IG and share my post! These companies want to ignore small business owners like me. To silence us. But enough is enough and its time to get LOUD about what they’re doing, which is stealing. As always, thank you so much for being here. The trickle down is trickling. Once and for all, I want to tell you the story of the POPFLEX Pirouette Skort and what had to happen in order for me… Cassey{authorlink}https://www.blogilates.com/blog/celebrity-influence-on-fashion-trends/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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HBD to me and my first design patent!

birthday, Blog, blogilates, bts, cassey ho, cassey's birthday, Cassey's Blog, corset pirouette dress, design, design patent, dupe, dupe culture, duper culture, dupes, entrepreneur, entrepreneurship, fast fashion, female entrepreneur, halara, legal, overconsumption, patent, pirouette, pirouette skort, shein /

HBD to me and my first design patent! In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN. Yeah, you read that right. We give credit where credit is due, right? If it weren’t for them stealing my Pirouette Skort design (ahem, twice), I wouldn’t have applied for my very first design patent. I wouldn’t have been granted that patent one year later, ON MY BIRTHDAY. Best gift of my life.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) Two years and 499 dupes later Receiving that patent on my birthday was like a really weird sign that I was on the right path. Since then, we’ve now taken down 393 dupes of the Pirouette Skort alone. INSANE. Now, design patents are NOT easy to get. They’re incredibly expensive and the application process is extremely time consuming and confusing. It’s very difficult, which is why you don’t hear about many designers going this route.  That said, having a design patent is the most powerful tool I have in my pocket for protecting my rights as an independent designer. And I’ve simply had enough of dupers. Enough. I’m so happy to share that in 2024, I was also awarded a patent on my Corset Pirouette Dress, the Superbra®, the Sklegging, and the Hiking Superskort. Since my last bday, we’ve now killed 499 dupes. And we’re just getting started.   In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN. Yeah, you read that right…. Cassey{authorlink}https://www.blogilates.com/blog/happy-birthday-to-my-first-design-patent/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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I am so weirded out…dupe culture, exposed.

2024, ai, amazon, Blog, blogilates shop, bts, cassey, cassey ho, Cassey's Blog, counterfeit, design, designer, Designing, dreams, dupe culture, duper culture, dupes, Fashion, fast fashion, Life, patent, pirouette, popflex, popflex design, shein, shein copied popflex, shein stole my design, sketch, sketches, skort, skort design, stolen design, taylor swift /

I am so weirded out…dupe culture, exposed. Hey guys, Dupe culture = counterfeit culture. There, I said it. No one wants to hear it but it’s true, and it’s getting absolutely out of control. I’m sharing with you what’s been happening with me because I am terrified of the future of dupe culture, especially with its popularity being propelled by the use of AI. There is really no point in trying to explain any of this to you through writing…so I want you to watch this video. You have to see it to believe it. The video is about 5 min and 40 sec – kind of long – but trust me, you will want to watch all the way to the end. It just gets weirder and weirder… First, let’s set the stage. My Pirouette Skort was first stolen by SHEIN, twice, and then duped numerous times all over Amazon. I eventually was awarded a design patent for my skort in hopes of having some protection. Well, it’s only gotten astronomically worse after Taylor Swift wore it this spring. Grateful forever , however, the extra exposure opened the floodgates for the counterfeiters to hijack the opportunity. There are dupers coming out from every corner of the internet and I am getting so exhausted trying to whack-a-mole each one. K, here we go.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) Uhhhhhh…did you SEE that? DID YOU SEE THAT!??? I don’t see this ending anytime soon. Actually, it will probably get worse. AI is making it way WAY too easy to steal designs, falsify images, and trick consumers into buying fake, lower quality products. It’s a lawless place in the world of fashion and no one’s paying attention to these crimes except for me and my small team, who are often notified by you guys in the DMs. Thank you for watching out for me as this becomes a bigger and bigger problem. What can we do? If you are wondering how you can help, USE THE REPORT BUTTON if you see a dupe. These are counterfeits, which are illegal, so you can mark as fraudulent. Your use of the report button is just as strong as mine. Any power we may be able to have is going to be our strength in numbers. So please, if you see something weird, report it, and tell others in our community to report it too. Thank you and love you.   Hey guys, Dupe culture = counterfeit culture. There, I said it. No one wants to hear it but it’s true, and it’s getting absolutely out of control. I’m sharing with… Cassey{authorlink}https://www.blogilates.com/blog/i-am-so-weirded-out-dupe-culture-exposed/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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This package just made me cry

2024, Blog, blogilates shop, Cassey's Blog, cookies, crying, Designing, designs, digital lavender, dreams, fan mail, fan package, Fashion, fortnight, gift, imgonnagetyouback, karma, lilac short skirt, patent, pickleball, pinch me, pirouette, pirouette skort, popflex, pre-order, Products, shein, skirt, skort, swift, swiftie, taylor, taylor swift, tennis skirt, tennis skort, wildest dreams, youtube shorts /

This package just made me cry The past few days have been a dream I cannot even begin to explain how magical all of this has felt…and I am not talking about the sales or the press mentions, but the genuine FEELING of community and support. I remember when my Pirouette Skort design first got stolen by SHEIN and I wrote about it, there was so much negative chatter. People saying that I need to shut up, that there was nothing special about my design and that they could draw it in their sleep. About a year later, I get issued my first patent ever…ON MY BIRTHDAY of all days (Jan 16) and I release a video with Karma (Taylor’s version not Jojo’s lol) as the backdrop of the vid. I end the vid by stabbing a blank space cake with SHEIN written on top. I’ll put it here!   View this post on Instagram   A post shared by Cassey Ho (@blogilates) To have Taylor Swift’s support and your support throughout all of the duping means the world to me. Karma is karma-ing and it feels really good. The package that made me cry Anyway, today I just received one of the most thoughtful gifts ever from Rosie and Brenda’s Sweet Treats and I cannot tell you the range of emotions I experienced as I unwrapped each cookie. From being mesmerized at how beautiful they were to crying when I read the “lilac short skirt” lyric to then laughing/dying at the one of me in the hair bowl bc of how unattractive that pic was, but like also eew 100% accurate .   View this post on Instagram   A post shared by Cassey Ho (@blogilates) I am full of chaotic joy. The digital lavender Pirouette Skort is sold out, but you can still pre-order one for when it restocks! I’m seeing a lot of ‘dupes’ out there from other brands, stealing our videos, and using my face and POPFLEX models’ faces without permission. So be careful!! The only official place to order is here . PRE-ORDER HERE The past few days have been a dream ☁️ I cannot even begin to explain how magical all of this has felt…and I am not talking about the sales or… Cassey{authorlink}https://www.blogilates.com/blog/taylor-swift-cookies/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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My wildest dream just came true and I’m DYING

2024, Blog, blogilates shop, Cassey's Blog, Designing, designs, digital lavender, dreams, Fashion, fortnight, pickleball, pinch me, pirouette, pirouette skort, popflex, pre-order, Products, skirt, skort, swift, swiftie, taylor, taylor swift, tennis skirt, tennis skort, wildest dreams, youtube shorts /

My wildest dream just came true and I’m DYING CAN’T MOVE CAN’T THINK ABSOLUTELY DEAD MY IDOL MY INSPIRATION TAYLOR SWIFT YOU MADE MY WILDEST DREAM COME TRUE TONIGHT AND I WILL NEVER EVER EVER FORGET APRIL 19, 2024.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) PRE-ORDER THE SKORT HERE My wildest dream It has been my ultimate dream for Taylor to wear one of my designs and I CANNOT believe it actually happened. I was literally in the bowl at my salon getting my hair washed when my Slack messages started blowing up and I was like what…is going on?! And then I saw it. Taylor Swift, wearing the POPFLEX Pirouette Skort in her #ForAFortnightChallenge video.   View this post on Instagram   A post shared by YouTube (@youtube) Thank you Taylor for supporting an independent designer. I’ve watched you battle those who have taken advantage of you and your work over the years and the way you fight with grace and masterful creativity gives me so much strength to keep designing. Your perseverance and constant evolution are what I love most about you. You’ve showed me that no matter how many people (and corporations) try to take from me, they can’t ever have my brain or my heart.   View this post on Instagram   A post shared by Sarah Chapelle (@taylorswiftstyled) Sold out in 15 minutes?!! The craziest part was how many of you recognized the POPFLEX digital lavender Pirouette Skort SO FAST! My DMs were blowing up and that color sold out literally 15 minutes after the Fortnight video was posted. INSANE! Don’t worry if you didn’t get one in time though! I’m trying to make more as fast as I can, and you can pre-order now! (Other colors are available though!). PRE-ORDER DIGITAL LAVENDER AND THEN THERE’S THIS The plot thickens. “Lilac short skirt” in the lyrics to “imgonnagetyouback” ?!!!?! I don’t know if she’s referring to THIS lilac skirt but if she is . OMG. My favorite design, on my favorite artist I’m just so grateful, and I can’t believe I get to do what I love so much and now…this. THIS! My favorite artist in the entire world is wearing my most favorite design that I’ve ever created. Magical is the only word I can think of to describe this moment. Just leaving this pic of the time I went to Taylor’s house (!!!) for a secret 1989 listening session here because WHAT! Still pinching myself for that moment too.   Ok need to go to bed but still dying soooo ummmmmm gonna be up for a while CAN’T MOVE CAN’T THINK ABSOLUTELY DEAD 😭😭😭😭😭😭😭😭😭 MY IDOL MY INSPIRATION TAYLOR SWIFT YOU MADE MY WILDEST DREAM COME TRUE TONIGHT AND I WILL NEVER EVER EVER FORGET APRIL 19,… Cassey{authorlink}https://www.blogilates.com/blog/taylor-swift-pirouette-skort/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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Turned the Pirouette Skort into a party dress!

2023, active dress, ballet, Blog, Cassey's Blog, corset, corset pirouette dress, dance, design, dress with pockets, dresses, going out dress, going out outfit, Life, party dress, pickleball dress, pirouette, pirouette dress, pirouette skort, pockets, popflex, Products, shorts, skort, tennis dress, twirl, workout dress /

Turned the Pirouette Skort into a party dress! Hey guys! It took 1 year, 8 months, and 5 days to turn the Pirouette Skort into a Pirouette Dress. I’m so proud of how she turned out because SHE IS VERSATILE.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) Like NOT ONLY will you be the queen of the courts , but you’ll also be the belle of the (disco) ball . Like literally HOW is it working with tennis shoes AND with heels!? I dunno. It’s magic I guess. SHOP DRESSES I’m looking back on this year and I feel so happy to know that you guys are willing to trust me and POPFLEX as we inch into new categories. As an activewear brand, it was a risk to get into swimwear…but you guys ATE IT UP this past summer. Then you allowed me to test out “Active Casual” and omgggg I’m so so thrilled you are loving the jumpsuit as much as I do! And in my heart, I’ve always wanted to get into dresses and cute things you can wear to the special events and parties in your lives…so today I’m giddy to share with you my first ever performance party wear – I’m calling this category “Active Party.” I don’t know about you but when I’m on the dance floor I want to dance, get picked up, kick up my legs and not worry at all about my underwear showing! So this dress lets me twirl my heart out and it makes me soooo happy! The Pirouette Dress comes in XXS to 3X and I’m wearing XS (I’m 5’5”). Let me know if you have annyyyy questions! SHOP DRESSES Hey guys! It took 1 year, 8 months, and 5 days to turn the Pirouette Skort into a Pirouette Dress. I’m so proud of how she turned out because SHE… Cassey{authorlink}https://www.blogilates.com/blog/corset-pirouette-dress/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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