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The Trickle Down Effect of Celebrity Influence on Fashion Trends

Blog, blogilates, cassey ho, Cassey's Blog, celebrity influence, copy, design patent, designs, dupe, dupe culture, fashion trends, fast fashion, gottex, jcpenney, kohls, marshalls, nordstrom, overconsumption, patent, pirouette, pirouette skort, Products, shein, sketch, small business, stealing designs, stolen designs, taylor swift, taylor swift skort, thumbholes, Time, tjmaxx /

The Trickle Down Effect of Celebrity Influence on Fashion Trends The trickle down is trickling. Once and for all, I want to tell you the story of the POPFLEX Pirouette Skort and what had to happen in order for me to be in the situation I am today, with dupes all over the internet and dupes being sold at multibillion dollar corporate giants such as Nordstrom, TJMaxx, Marshalls, JCPenney, and Kohl’s. SHARE THIS POST   If you’re wondering how you can help me fight back, you can go to my IG and share my post! These companies want to ignore small business owners like me. To silence us. But enough is enough and its time to get LOUD about what they’re doing, which is stealing. As always, thank you so much for being here. The trickle down is trickling. Once and for all, I want to tell you the story of the POPFLEX Pirouette Skort and what had to happen in order for me… Cassey{authorlink}https://www.blogilates.com/blog/celebrity-influence-on-fashion-trends/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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HBD to me and my first design patent!

birthday, Blog, blogilates, bts, cassey ho, cassey's birthday, Cassey's Blog, corset pirouette dress, design, design patent, dupe, dupe culture, duper culture, dupes, entrepreneur, entrepreneurship, fast fashion, female entrepreneur, halara, legal, overconsumption, patent, pirouette, pirouette skort, shein /

HBD to me and my first design patent! In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN. Yeah, you read that right. We give credit where credit is due, right? If it weren’t for them stealing my Pirouette Skort design (ahem, twice), I wouldn’t have applied for my very first design patent. I wouldn’t have been granted that patent one year later, ON MY BIRTHDAY. Best gift of my life.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) Two years and 499 dupes later Receiving that patent on my birthday was like a really weird sign that I was on the right path. Since then, we’ve now taken down 393 dupes of the Pirouette Skort alone. INSANE. Now, design patents are NOT easy to get. They’re incredibly expensive and the application process is extremely time consuming and confusing. It’s very difficult, which is why you don’t hear about many designers going this route.  That said, having a design patent is the most powerful tool I have in my pocket for protecting my rights as an independent designer. And I’ve simply had enough of dupers. Enough. I’m so happy to share that in 2024, I was also awarded a patent on my Corset Pirouette Dress, the Superbra®, the Sklegging, and the Hiking Superskort. Since my last bday, we’ve now killed 499 dupes. And we’re just getting started.   In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN. Yeah, you read that right…. Cassey{authorlink}https://www.blogilates.com/blog/happy-birthday-to-my-first-design-patent/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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