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New office tour!

best fit, Blog, blogilates, bts, business growth, cassey ho, Cassey's Blog, design process, design studio, designs, entrepreneur, entrepreneurship, fit, fit models, Growth, new office, office move, popflex, Products, prototypes, size inclusive, team growth, update /

New office tour! We just moved into our new design studio, so what better way to tour it than to do it in the style of Hyacinth’s dance?! (Fellow gentle readers will understand).   View this post on Instagram   A post shared by Cassey Ho (@blogilates) I can’t believe it’s our 4th design office move in the past few years! Sometimes it’s hard to realize and appreciate growth until you physically outgrow your current space. What started in rent-by-the-hour WeWork rooms is now a full-on design studio and home to our Popflex design, tech design team, and fit models. Do you wanna see more!? We just moved into our new design studio, so what better way to tour it than to do it in the style of Hyacinth’s dance?! (Fellow gentle readers will understand)…. Cassey{authorlink}https://www.blogilates.com/blog/new-design-office-tour/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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Dreaming in Petit Amour With the Try-On Crew!

babydoll dress, Blog, body types, Cassey's Blog, cotton, cotton sleep, designs, feedback, fit, flutter shorts, inclusive, pajamas, petit amour, popflex, Products, Reviews, size inclusive, sleep set, sleepwear, try-on, try-on crew, valentines day, wildest dreams /

Dreaming in Petit Amour With the Try-On Crew! Valentine’s Day is near and POPFLEX just launched a special sleep set that is perfectly cute and romantic. It’s called Petit Amour and the dainty details are enough to make anyone fall in love! We asked the Try-On Crew to show us how it looks IRL. Let’s try on the dreamiest sleep set I asked our Try-On Crew, a group of women sizes XXS to 3X of all different heights, to show you how the Wildest Dreams Babydoll Dress and Flutter Sleep Shorts from the new Petit Amour Collection look on all different body types! Ready to see the fit?! The reviews are in! Ahh this is my favorite part. Your feedback is EVERYTHING. Destinee, Try-On Crew Measurements: Size: XXS Height: 4′ 11″ Destinee’s review! “I feel like such a girly girl in this gorgeous set! I adore how cute and sexy it looks. It will definitely be a Valentine’s look for me! It is so comfy and I feel so confident wearing this set. You NEED this set in your wardrobe.“ Destinee. Can confirm that you look as good as you feel! SO CUTE.   Kimmy, Try-On Crew Measurements:  Size: M Height: 5′ 8″ From Kristin! “This sleep set is soooo adorable and comfortable. The babydoll dress was so cute and I love the little heart adjustable strap. The flutter shorts were so comfy and I typically run hot when I sleep so these will be in heavy rotation.“ YES having a breathable sleep set is sooo important! You look amazing in this set, Kimmy!   Tatiana, Try-On Crew Measurements:  Size: XL Height: 5′ 8″ Kassandra says, “The print and detail on this sleep set is to die for! The cut is super cute and does a great job of combining a little flirty, cutesy, and sexy for the perfect set that can go from slumber party to loungewear. The fabric is so nice and breathable. I’m looking forward to wearing it in the summer!”  TATIANA LOOK AT YOU! Love this set on you. Thank you, Try-On Crew! SHOP PETIT AMOUR Wanna see more try-ons?? Be sure to watch the video to see how every size fits! Your feedback means so much to me! Let me know what questions you have in the comments! You can also find more from our Try-On Crew on the POPFLEX IG! The reviews are IN. Cassey{authorlink}https://www.blogilates.com/blog/popflex-petit-amour-pajamas-try-on-crew/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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Let’s try on the sculptiest zip-up with the Try-On Crew!

babydoll dress, Blog, body types, Cassey's Blog, corset, corset zip jacket, crimson, crimson jacket, designs, feedback, fit, inclusive, jacket, popflex, Products, Reviews, running jacket, size inclusive, snatch, try-on, try-on crew /

Let’s try on the sculptiest zip-up with the Try-On Crew! I love when a Popflex design becomes a staple. If you haven’t experienced the magic that is the Corset Zip Jacket yet, you must! It’s the sculptiest, sleekest jacket everrrr. Need proof? Try-On Crew, do your thing. Let’s try on the Corset Zip Jacket! I asked our Try-On Crew, a group of women sizes XXS to 3X of all different heights, to show you how the Corset Zip Jacket in crimson looks on all different body types! Ready to see the fit?!   View this post on Instagram   A post shared by POPFLEX (@popflex_active) SHOP THE CORSET ZIP JACKET   Anna Lee, Try-On Crew Measurements: Size: XS Height: 5′ 5″ Love this on you, Anna Lee! And the color?! Perfection. Tatiana, Try-On Crew Measurements:  Size: XL Height: 5′ 8″ Okayyy Tatiana, this jacket was made for you. Love!   Allie, Try- On Crew Measurements:  Size: 2X Height: 5′ 7″ SO CUTE ALLIE! Thank you, Try-On Crew! SHOP THE CORSET ZIP JACKET Wanna see more try-ons?? Be sure to watch the video to see how every size fits! Your feedback means so much to me! Let me know what questions you have in the comments! You can also find more from our Try-On Crew on the POPFLEX IG! I love when a Popflex design becomes a staple. If you haven’t experienced the magic that is the Corset Zip Jacket yet, you must! It’s the sculptiest, sleekest jacket everrrr…. Cassey{authorlink}https://www.blogilates.com/blog/popflex-corset-zip-jacket-try-on-crew/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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Oops, I made it too good

2025, Blog, blogilates, blogilates at target, blogilates holiday drop, bonfire fleece, bts, cassey ho, Cassey's Blog, comfortable, cozy, cozy outfit, fleece, fleece jacket, high collar, holiday drop target, jacket, new, pockets, Products, size inclusive, target /

Oops, I made it too good I didn’t mean to make the Bonfire Fleece Jacket from my winter collection at Target this good but… here we are!   View this post on Instagram   A post shared by Cassey Ho (@blogilates)  SHOP BONFIRE FLEECE   ‘Tis the season! Sooo, I wanted to give you something special. Especially since my research for women’s fleeces showed most of the ones out there are giving …nothing. So I went to my sketchbook and created a fleece I hope you’ll love. It has: Soft, thick fleece paired with a techy fabric Blousey, romantic raglan sleeves Elastic cuffs as well as an elastic waist Two huge cargo pockets A full-front zip that ends in a tall funnel neck to keep you warm. And it’s priced WAY less than similar designs from other retailers out there.  SHOP BONFIRE FLEECE The Bonfire Fleece is available in 3 colors, in sizes XS to 3X! We love, right? But here’s the thing.  This is honestly my favorite design from my current collection because it was designed so intentionally. I wanted it to be baggy without making you look like a box, and the cut is truly a work of art. You only have ONE MORE WEEK to shop this beautiful creation I made. Idk how the Blogilates winter drop at Target went so fast, but it’s almost over! I really didn’t want you to miss out on this jacket. It’s too good!   I didn’t mean to make the Bonfire Fleece Jacket from my winter collection at Target this good but… here we are!   View this post on Instagram   A post… Cassey{authorlink}https://www.blogilates.com/blog/blogilates-bonfire-fleece-jacket/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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Meet V2 of the Blogilates Ballerina Dress

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Meet V2 of the Blogilates Ballerina Dress V2 of the Blogilates Ballerina Dress was inspired by unsatisfied people. First, they didn’t like the neckline and said it was unflattering. Then, they said the straps were too skinny and supportive. Fine fine fine. Let’s make some changes for V2.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP AT TARGET These were my must-keeps for V2 of the Ballerina Dress: – Twirlability and the tiered mesh skirt. – The built-in shorts with the anti-cameltoe front panel and DEEP pockets. – Stretchy fabric. – Adjustable straps. And this is what I changed: – I traded in the skinny straps for thicker straps. – I killed the wide, square neckline and added a sweetheart neckline that cinches in the center to give that leotard vibe. – I also added an inner shelf bra to help with the support aspect! SHOP BLOGILATES AT TARGET I was bummed you didn’t love V1 but you know what, I’ve been watching reviews and it seems like everyone who tried it on is pleased so your comments guided the right design direction! This dress comes in 4 colors in xs to 3x and is avail at Target rn! I’m 5’5” wearing the xs. V2 of the Blogilates Ballerina Dress was inspired by unsatisfied people. 🥲 First, they didn’t like the neckline and said it was unflattering. Then, they said the straps were too… Cassey{authorlink}https://www.blogilates.com/blog/blogilates-ballerina-dress-v2/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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The Try On Crew is strutting in the Superstretch Straight Leg Jeans

Blog, body types, Cassey's Blog, denim, denim try on, designs, feedback, fit, inclusive, inseams, jeans, light wash, popflex, popflex denim, Products, Reviews, size inclusive, straight jeans, straight leg jeans, superstretch, superstretch denim, superstretch straight leg, try-on, try-on crew /

The Try On Crew is strutting in the Superstretch Straight Leg Jeans ICYMI, Popflex Superstretch Denim launched last week! It’s the stretchiest, comfiest denim EVER. We designed 4 different silhouettes in 2 washes and they’re all soooo good. The Try-On Crew is here to show us how the Straight Leg Jean in the light wash looks irl! Let’s try on the Superstretch Straight Leg! I asked our Try-On Crew, a group of women sizes XXS to 3X of all different heights, to show you how the new Superstretch Straight Leg Jeans look on all different body types! Ready to see the fit?!   View this post on Instagram   A post shared by POPFLEX (@popflex_active) SHOP SUPERSTRETCH STRAIGHT LEG The reviews are in! Ahh this is my favorite part. Your feedback is EVERYTHING. Suzannah, Try-On Crew Measurements: Size: M Inseam: Tall Waist: 30″ Hips: 39″ Height: 5’8″ Suzannah’s review! “These are the perfect vintage jean. I see myself wearing them every day! flattering on the bum and plenty of pockets, as always. “ Suzannah, I think these jeans were made for you. Stunning! Kristin, Try-On Crew Measurements:  Size: 1X Inseam: Extra Tall Height: 6′ 2″ Waist: 38″ Hips: 50″ From Kristin! “These jeans are so comfy and make my booty look good. The perfect amount of stretch. They do fit a little bigger in the waist on me.“ SO COMFY, right? You look so good in these, Kristin!! Kassandra, Try-On-Crew Measurements:  Size: 3X Inseam: Tall Height: 5′ 10″ Waist: 43″ Hips: 52″ Kassandra says, “I am 5’10 and 3XL and find a hard time finding true to size jeans! These straight leg jeans are so flattering, I do have a bigger midsection and they fit so comfy.”  Kassandra. These jeans are IT. You look so good. Thank you, Try-On Crew! SHOP SUPERSTRETCH STRAIGHT LEG Wanna see more try-ons?? Be sure to watch the video to see how every size fits! Your feedback means so much to me! Let me know what questions you have in the comments! You can also find more from our Try-On Crew on the POPFLEX IG! The reviews are IN. Cassey{authorlink}https://www.blogilates.com/blog/popflex-denim-straight-leg-try-on/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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The Try-On Crew is looking ethereal in the Butterfly Short!

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The Try-On Crew is looking ethereal in the Butterfly Short! Butterflies are terrifying and I’ll die on that hill. HOWEVER, I can admit their wings are pretty magical. That was the inspo for the POPFLEX Butterfly Short! The light, airy mesh looks ethereal… but how do these shorts really fit?! The Try-On Crew is here to show us! Let’s try on the Butterfly Short! I asked our Try-On Crew, a group of women sizes XXS to 3X of all different heights to show you how the Butterfly Short looks on different body types. Spoiler alert: Everyone looks AMAZING. Ready to see the fit?!   View this post on Instagram   A post shared by POPFLEX (@popflex_active) SHOP BUTTERFLY SHORT The reviews are in! Ahh this is my favorite part. Your feedback is EVERYTHING. Devyn, Try-On Crew Measurements: Size: XL Waist: 39″ Hips: 48″ Devyn’s review! “Calling all princesses You need these shorts! They are so so so comfy, & absolutely adorable. I could run in these & they wouldn’t fall down (which I really appreciate). They fit true to size & don’t cling to my tummy. I will deff be wearing these to the Disney Parks asap!” Devyn YOU are giving princess! Love these on you!   Kristin, Try-On Crew Measurements:  Size: 1X Height: 6′ 2″ Waist: 38″ Hips: 50″ From Kristin! “Shorts but could pass as a skirt. Major twirlability. So cute and comfy. A little big in the waist but fits well everywhere else.” We love the twirlability! SO CUTE, Kristin! Adanma, Try-On Crew Measurements:  Size: 2X Height: 5′ 10″ Waist: 45″ Hips: 51″ Adanma says, “I love these shorts! They are the perfect amount of girly and comfy. I’m not a runner but it makes me want to start working out and being more of a runner.”  Okay but it looks like these shorts were made for you Adanma! LOVE. Thank you, Try-On Crew! SHOP BUTTERFLY SHORT Wanna see more try-ons?? Be sure to watch the video to see how every size fits! Your feedback means so much to me! Let me know what questions you have in the comments! You can also find more from our Try-On Crew on the POPFLEX IG! The reviews are IN. Cassey{authorlink}https://www.blogilates.com/blog/try-on-crew-butterfly-short/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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The Try-On Crew is SHINING in my new swim dress

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The Try-On Crew is SHINING in my new swim dress After years of you asking me to design a swim dress, I finally did it! The Sunshine Swim Dress was inspired by vintage swim wear, but we added a ton of adjustability and made it super comfy to wear. The best part is how amazing it looks on literally everyone! Don’t believe me? The Try-On Crew is here to show us! Let’s try on the Sunshine Swim Dress I asked our Try-On Crew, a group of women sizes XXS to 3X of all different heights is here to show you how the Sunshine Swim Dress looks on different body types. If you never thought you’d wear a swim dress (I didn’t either tbh), get ready to change your mind. Ready to see the fit?!   View this post on Instagram   A post shared by POPFLEX (@popflex_active) SHOP SUNSHINE SWIM DRESS The reviews are in! Ahh this is my favorite part – Hearing how my designs make YOU feel! Measurements: Size: L Bra Size: 36 DD Waist: 30.5″ Hips: 41″ Iriel’s review! “Okay, but this swim dress is everything!! The fit is snatched, the lilac is so soft and pretty, and the side ties?? Game. Changer. Cute enough for lunch, spicy enough for the pool it even has built in swim bottoms!” IRIE OMG. You’re right, this dress is everything, especially on you!   Kristin, Try-On Crew Measurements:  Size: 1X Height: 6′ 2″ Bra Size: 40E Waist: 38″ Hips: 50″ From Kristin! “This dress is CUTE!!! So flattering on and you can scrunch the sides to make it higher cut or longer depending on how spicy you are feeling. Throw on some wedges and you have a cute mini dress.” Okayyy goddess! This is amazing on you! Adanma, Try-On Crew Measurements:  Size: 2X Height: 5′ 10″ Bra Size: 40C Waist: 45″ Hips: 51″ Adanma says, “I know…you’re probably looking at this and are very confused. Is there a bottom underneath? A dress! What’s going on? POPFLEX continues to impress me with the innovation. There is a cute one piece like situation attached to the dress. The fabric is so comfortable and you can shorten the dress and make it work for you! 10/10 recommend!”  I’m loving the sass and the confidence. Adanma, this dress on you IS GIVING. Thank you, Try-On Crew! SHOP SUNSHINE SWIM DRESS Wanna see more try-ons?? Your feedback means so much to me! Let me know what questions you have in the comments! You can also find more from our Try-On Crew on the POPFLEX IG! The reviews are IN. Cassey{authorlink}https://www.blogilates.com/blog/try-on-crew-popflex-sunshine-swim-dress/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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WE DID IT GUYS

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WE DID IT GUYS I didn’t know how to tell you this… so here it is. Blogilates apparel is back in Target! SHOP BLOGILATES AT TARGET The first time Blogilates launched apparel in Target, I had 6 weeks to prove myself. If my designs didn’t sell, that was it. At first, I was so overwhelmed with joy that my childhood dream (that no one thought I could achieve) was coming true. My designs were in Target nationwide! But that feeling soon faded. Reality set in and I suddenly became overwhelmed with doubt. What if you hated it? What if it flopped? This was a test to prove that my brand could sell. It felt like the alternative was total failure and shame. A little dramatic maybe, but you know what I mean. That day, I sat and scrolled and my entire FYP was you guys trying on Blogilates! I held my breath as I watched each one because reviews give me such anxiety. But then… I think you liked it! You started sending me photos from your local stores of EMPTY RACKS! Because of you, Blogilates is back in Target I want to be transparent and say that this announcement should be a celebratory moment but I’ve been really hesitant to share this news with you. Many of you have been asking if Blogilates was ever coming back to Target – some asking because they wanted to know if they could buy more… and others because they thought I was being kicked out. The good news is that the latter obviously didn’t happen, but that is THANKS TO YOU. Your support during my first drop was the PROVING I needed to do in that first 6-week test. YOU are the reason why this minority-owned, woman-owned brand gets to have another shot. This time around, you’ll find some returning designs, plus some new styles and colors that I hope you love as much as I do. SHOP BLOGILATES AT TARGET SHOP BLOGILATES AT TARGET Shop online and in select stores! My last launch was in the front of the store. This time, you can find it in the activewear section! Also, it’s only in select stores this time. Check the app and type in your zip code to see if it’s in-store for you! If not, no worries! You can shop everything online. SHOP BLOGILATES AT TARGET I cannot wait to spend the weekend watching your try-ons to see what you think of the new designs!   I didn’t know how to tell you this… so here it is. Blogilates apparel is back in Target! The first time Blogilates launched apparel in Target, I had 6 weeks… Cassey{authorlink}https://www.blogilates.com/blog/blogilates-apparel-back-at-target/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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I didn’t know it was THIS BAD.

Blog, blogilates, cassey ho, Cassey's Blog, design vid, designs, modest swimwear, new, new design, new product, popflex, popflex swim, Products, sarong, shopping, size inclusive, sketch, sketches, skort, soft waist, spring, stretchy, summer, swim, swim bottoms, swim skirt, swim skort /

I didn’t know it was THIS BAD. TBH when you guys asked me to design a swim skort I was like no bc I’d never worn one ever in my life. But then I was like hm…how CAN one make a swim skort cute?? After 1.5 years of development, the answer is… SARONGIFY IT.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP SUNSET SWIM SKORT The POPFLEX Sunset Swim Skort I don’t want to be mean but when I was researching what kinds of swim skirts were out there… I would NEVER wear most of them. Full disclosure though I am a cheeky bikini girly so you normally wouldn’t catch me in a swim skort. BUT If you were to catch me in one, it would be inspired by the look of a sarong. I added a knot, a stretchy scrunch, an an asymmetrical waist to sarongify. And then I added what sarongs don’t have – a built-in bikini bottom. Here’s the final look! SHOP SUNSET SWIM SKORT It’s not only giving beach club…it’s also giving ELEVATED. Hope this gives you the coverage and the cuteness you’re looking for! Happy vacationingggg! You can shop the Beach Day Bandeau I’m wearing and the rest of the rest of my Swim Collection on POPFLEX!   SHOP POPFLEX SWIM TBH when you guys asked me to design a swim skort I was like no bc I’d never worn one ever in my life. But then I was like hm…how… Cassey{authorlink}https://www.blogilates.com/blog/popflex-sunset-swim-skort/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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