story

Auto Added by WPeMatico

The wait for Swim is finally over!!

bandeau, bikini, Blog, blogilates, bts, cassey ho, Cassey's Blog, cheeky, cover up, crisscross hourglass, crisscross hourglass swim bottoms, designs, entrepreneurship, Feelings, goddess, halter bikini top, Life, long sleeve bikini, maiden, mermaid, mesh, modest swim, modest swimwear, one-piece, popflex swim, Products, skanty, story, swim, swim 2025, swim dress, swim romper, swim short, swim shorts, swim skort, tankini, tariffs /

The wait for Swim is finally over!! So, where did we leave off on this year’s POPFLEX swim drama? Right right, the part where my photo samples went MISSING in Memphis and I had to cancel our photoshoot. Models were been booked, flights purchased, photographers hired. So many meticulously planned details and moving parts just… poof! Cancelled because of one package. But the worst part was that the location we reserved would not give us a credit for the space and I had to pay thousands in fees. That’s when I filmed a video to fill you in on everything holding back this year’s swim launch. For weeks after that, the package was just stuck. I thought it was gone forever until one day… it showed up! Except… There was another problem Like HOWWWW was this happening after we already dealt with incorrect elastic on another swim bottom aka Sausagegate? WHY?! This was the point when Sam and I wondered if we should just give up on swim this year. I was EXHAUSTED. But that would mean 1.5 years of development would go to waste. The design team had already poured everything into this collection. I couldn’t just let that go. I asked you for time And your support was everything. Your willingness to wait was the final push I needed to work out the details and get it right. Over the past month, I nearly lost my mind catching issues and redoing pieces until the fit was perfect. Which brings us to today, and I finally have some good news. POPFLEX Swim is HERE! This year we have 15 silhouettes to choose from and I truly believe there is something for everyone. SHOP SWIM The swim “skanty” is alive! We brought back some faves like the Crisscross Hourglass Cheeky Bottoms and the Swim Romper, but I’m most excited for the unique styles this year. We added the most stunning drapey Tankini, a Swim Dress, AND  swim skort that I’m calling a Skanty because it has built-in bottoms. I’m wearing it with the Beach Day Bandeau which has an adjustable corset back (obsessed) and removable halter (OBSESSED)! SHOP SWIM Every single piece is giving mermaid goddess. SHOP SWIM Okay head over to POPFLEX now so you can explore all of Swim! Annnnd now can this season of POPFLEX Swim drama be over now? Finale, no cliff hangers THANKS. I hope you love bc if not I am questioning my entire existence So, where did we leave off on this year’s POPFLEX swim drama? Right right, the part where my photo samples went MISSING in Memphis and I had to cancel our… Cassey{authorlink}https://www.blogilates.com/blog/popflex-swim-2025-drama/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

The wait for Swim is finally over!! Read More »

Choosing my passion over my parents’ life plan

birthday, Blog, blogilates, bts, cassey ho, Cassey's Blog, design, entrepreneur, entrepreneurship, family drama, family problems, impact, my story, parents, popflex, shop small, small business, story, support, young cassey /

Choosing my passion over my parents’ life plan Growing up a child of immigrant parents who escaped a war-torn country, my mom and dad instilled in my sister and I perseverance and resilience. They taught me to work hard, study hard and do everything with excellence…which made me a great student and obedient daughter…until the thing I wanted to do excellently, was not in their life plan for me. For so many years I felt so lost, so broken and so angry. It was a decision between my passion or my parents – and I chose my passion. It broke our relationship and to this day, remains the thing I still cry about every time I think about it, talk about it, or write about it. Like literally right now. Ugh. As I get older, as my parents get older, and as the past becomes more of a scar than a fresh wound, I find myself trying to heal by trying to understand them. They wanted my sister and I to be safe. To be financially secure. To not suffer. To have stability. Things that were robbed from from them. Telling my parents I was going to pursue fashion design was none of those things. But the more they told me NO the more it lit my fire. I’m extremely grateful to my parents because had they not done what they did, I would not have fought as hard as I did to get where I am today.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) I want to thank you for supporting me all of these years, whether it was by doing a Blogilates video on YouTube or by purchasing something from POPFLEX (or recently Blogilates!). Know that you have the power to change the trajectory of someone’s life, as you did mine, by the choices you make. I say this because as a consumer, our loudest “vote” comes in the form of a dollar. Corporations, at the end of the day, make decisions heavily influenced, if not totally influenced, by numbers. Now more than ever, if you have the means to support minority owned brands that make products you love, let your dollar do the speaking. Know that your collective choices are POWERFUL and that THIS is how they listen. Also WOW how has this January been 847 days long!?!? Chuc Mung Nan Moi (Vietnamese) Gung Hay Fat Choy (Chinese) Happy Lunar New Year Growing up a child of immigrant parents who escaped a war-torn country, my mom and dad instilled in my sister and I perseverance and resilience. They taught me to work… Cassey{authorlink}https://www.blogilates.com/blog/lunar-new-year-2025/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

Choosing my passion over my parents’ life plan Read More »

DEAD because this was not even on the bingo card of my dreams

Blog, booty shorts, bts, Business, Cassey's Blog, crisscross hourglass, crisscross hourglass booty short, Designing, designs, dream, entrepreneur, Fashion, fashion designer, i can do it with a broken heart, journey, lilac short skirt, lilac skort, music video, my story, pirouette skort, popflex, Products, skort, story, story time, storytelling, swifty, taylor swift, taylor swift pirouette skort, trend, Trending, twirl skort, YouTube /

DEAD because this was not even on the bingo card of my dreams CURRENT STATE: Having POPFLEX make an appearance in a Taylor Swift music video was not even on the bingo card of my dreams…and I dream BIG. And not once but FOUR TIMES!!! FOURRRR! WHAT. IS. HAPPENING. I have no words. Just . Goodbye. Just kidding. We must talk about what outfits she’s wearing!   View this post on Instagram   A post shared by Cassey Ho (@blogilates) If you haven’t seen the video yet, go watch!! I love the bts footage from the tour. And you can see how many outfits look familiar . WATCH THE MUSIC VIDEO Sighting #1: The Twirl Skort When I saw her in the Twirl Skort, I was like WAIT, is that?!!!! And my heart started pounding. My Slack blew up with messages from my team but I was frozen, staring at my tv. Neverrrr in my wildest dreams did I think I’d live a moment like this, but now it was happening AGAIN?!   View this post on Instagram   A post shared by POPFLEX (@popflex_active)   You spotted this one SO FAST too! The POPFLEX DMs on Insta were going crazy with messages just as excited as I was. Love how we’re all a bunch of Swifties!   SHOP TWIRL SKORT Sighting #2 and 3: THE ‘lilac short skirt’ At least we’re assuming the Pirouette Skort in digital lavender is what she’s talking about. I mean, it also made an appearance in her Fortnight reel so it must be, right?! Omg I thought I died when that happened and now it’s in a legit music video?! WHAT IS HAPPENING. She’s wearing the matching Corset Bra too! SHOP PIROUETTE SKORT SHOP CORSET BRA Sighting #4: Crisscross Hourglass Booty Shorts OMG when her outfit transitioned from the Pirouette Skort to the Crisscross Hourglass Booty Shorts, my soul left my body. That was it. That’s all I remember. Just imagining her wearing and rehearsing in the clothes I designed…my face hurts from smiling so hard.   SHOP CRISSCROSS HOURGLASS BOOTY® SHORTS   I think I’m still in shock. FOUR POPFLEX APPEARANCES IN ONE MUSIC VIDEO?!!! CURRENT STATE: 💀 Having POPFLEX make an appearance in a Taylor Swift music video was not even on the bingo card of my dreams…and I dream BIG. And not once… Cassey{authorlink}https://www.blogilates.com/blog/popflex-taylor-swift-music-video-outfits/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

DEAD because this was not even on the bingo card of my dreams Read More »

This trend but my designs evolve as I evolve

2012, 2024, Blog, body shaming, bts, Business, Cassey's Blog, Designing, designs, dream, entrepreneur, Fashion, fashion designer, fitness videos, journey, motivational tanks, my story, popflex, popflex history, popflex team, Products, story, story time, storytelling, team, tiktok trend, trend, Trending, young cassey /

This trend but my designs evolve as I evolve TBH I NEVER THOUGHT IT WOULD HAPPEN. Not when I decided to defy my parents and apply for a job in fashion instead of applying to med school. Not when I recorded one Pilates video intended for a small group of my students and put it on YouTube. Not when I started selling motivational tanks out of my parents’ garage. I had a dream I couldn’t ignore, and I followed it! The journey along the way was messy at times, but it allowed me to evolve and allowed my designs to evolve.     View this post on Instagram   A post shared by Cassey Ho (@blogilates)   2012 My merch begins with motivational tanks. The “Train like a beast look like a beauty” design gets so popular that the exact graphic gets ripped off by a large dept store which directly impacts my small biz. I stop making tanks altogether.   2016 I decide to go after my childhood dream of becoming a fashion designer and launch POPFLEX. Everyone’s excited and it starts off pretty well at first! 2017 I drop my third collection “Dark Bloom” and it FLOPS. The fit is terrible and customers lose trust. The orders nearly come to a halt. 2018 The worst year of my life. Between the internet tearing me down for how I looked, intense toxicity on my own tiny team, and the biz falling apart, I nearly give up. Not just POPFLEX but Blogilates the channel too. I am barely hanging on but Sam tells me to try one last time. “Give it 30 more days” he says. 2019 (not pictured) I refocus my energy on who I want to be, instead of being who others tell me to be. I rediscover myself, I rebuild my confidence, and as a result, completely transform my business too. 2021 I have an emotional breakdown. I realize that after 13 years of posting fitness videos and getting body shamed every single day, I had to take a break for my own mental health. During my break, I start showing a side of myself that no one’s ever seen before. Fashion designer Cassey emerges and my content shifts from teaching home workouts to sharing the creative process behind how I design my products.   2024 From Taylor Swift wearing the Pirouette Skort to hitting 10 MILLION subscribers on YouTube in the same year (WHAT!?), I am SO LUCKY to be living this life and doing what I love Every. Single. Day. WHAT A JOURNEY. Looking back at every time I wanted to give up, every learning opportunity, every time I worked myself to exhaustion, and every single person who supported (and STILL supports me!) along the way, I’m so overwhelmed with emotions. I really never thought I’d get here, and I’m so grateful. Can’t wait to see what’s next!   SHOP POPFLEX   TBH I NEVER THOUGHT IT WOULD HAPPEN. Not when I decided to defy my parents and apply for a job in fashion instead of applying to med school. Not when… Cassey{authorlink}https://www.blogilates.com/blog/design-evolution/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

This trend but my designs evolve as I evolve Read More »

Simone took “Train like a beast” VERY literally…

2011, 2024, 2024 summer olympics, Blog, blogilates, bts, Business, Cassey's Blog, cora backpack, Designing, designs, entrepreneur, gymnast, Motivation, motivational, motivational tanks, my story, ogorgeous, olympics, popflex, Products, simone biles, story, tank top, tank tops, train like a beast, train like a beast look like a beauty /

Simone took “Train like a beast” VERY literally… Soo you remember the motivational tanks of the 2000s right?! Let me refresh your memory… “Train like a BEAST look like a beauty.” Back in 2011, before POPFLEX was a thing, I sold these tanks out of my parents’ garage. Little did I know, a young future superstar bought one and took the phrase so literally that one day she would become the world’s most decorated gymnast of ALL TIME.     SIMONE BILES!! Ahhh how cool! I don’t personally know Simone and she doesn’t know me, but this weird little invisible string between us is something I’ll never forget and cherish forever. Simone, CONGRATS TO YOU ON MAKING HISTORY and congrats to our Golden Girls – I am so proud of you all! Soo you remember the motivational tanks of the 2000s right?! Let me refresh your memory… “Train like a BEAST look like a beauty.” Back in 2011, before POPFLEX was a… Cassey{authorlink}https://www.blogilates.com/blog/simone-biles-motivational-tank/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

Simone took “Train like a beast” VERY literally… Read More »