design patent

Auto Added by WPeMatico

The Trickle Down Effect of Celebrity Influence on Fashion Trends

Blog, blogilates, cassey ho, Cassey's Blog, celebrity influence, copy, design patent, designs, dupe, dupe culture, fashion trends, fast fashion, gottex, jcpenney, kohls, marshalls, nordstrom, overconsumption, patent, pirouette, pirouette skort, Products, shein, sketch, small business, stealing designs, stolen designs, taylor swift, taylor swift skort, thumbholes, Time, tjmaxx /

The Trickle Down Effect of Celebrity Influence on Fashion Trends The trickle down is trickling. Once and for all, I want to tell you the story of the POPFLEX Pirouette Skort and what had to happen in order for me to be in the situation I am today, with dupes all over the internet and dupes being sold at multibillion dollar corporate giants such as Nordstrom, TJMaxx, Marshalls, JCPenney, and Kohl’s. SHARE THIS POST   If you’re wondering how you can help me fight back, you can go to my IG and share my post! These companies want to ignore small business owners like me. To silence us. But enough is enough and its time to get LOUD about what they’re doing, which is stealing. As always, thank you so much for being here. The trickle down is trickling. Once and for all, I want to tell you the story of the POPFLEX Pirouette Skort and what had to happen in order for me… Cassey{authorlink}https://www.blogilates.com/blog/celebrity-influence-on-fashion-trends/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

The Trickle Down Effect of Celebrity Influence on Fashion Trends Read More »

One of the largest retailers in America is trying to silence me

big corporations, Blog, blogilates, bts, cassey ho, Cassey's Blog, corporate greed, corporations, design, design patent, designer, dupe, dupe culture, gottex, greed, lawsuit, legal, nordstrom, nordstrom rack, patent, pirouette skort, shein, skort, small business, stealing design, stolen design, taylor swift /

One of the largest retailers in America is trying to silence me One of the largest corporations and retailers in America is not only selling a dupe of my patented Pirouette Skort design, but they also threatened to SUE ME for speaking up about it. Yeah. When I sent a cease and desist to stop selling the dupe, that’s the response I received from their legal team. On my birthday, btw. Here’s the dupe, the “Tutu Skort” by a brand called Gottex. I mean, they even had ZERO SHAME making the exact same color as my lilac Pirouette that went viral after Taylor Swift wore it. The other two color options are also exact copies of POPFLEX colors. Did they not think anyone would notice? Or do they just know they’re the big fish and bet on me doing nothing about it? Prob the latter. Nordstrom is worth 4 billion dollars. They have 54,000 employees and 351 stores in the US. But they chose to infringe on my patent instead of oh…idk… WORK WITH ME?! SHOP PIROUETTE SKORT Fun fact: I was granted the patent for this skort (my very first design patent!) on my birthday last year! The application process takes a lot of time and effort, which is one reason why they are not always an option for small businesses. And as you can see, a patent doesn’t always deter a big corporation from stealing a design. Sadly, my story is nothing new. Corporate America is full of twisted greed, where big corporations steal an independent designer’s creation and make money off of the product while the original designer goes unpaid. Instead, they pay their lawyers to gaslight and threaten to sue anyone who tries to fight back. But nah. That’s not how I do business.   View this post on Instagram   A post shared by Cassey Ho (@blogilates)   Nordstrom and Gottex Studio are treating me like an annoying little insect they can squash at any moment with their big bully corporate dollars. Well guess what? Corporations are run on money from the consumer – YOUR HARD EARNED DOLLARS. Without your money, they have nothing. I can’t believe they don’t understand that?? WELL LET’S MAKE THEM UNDERSTAND. I need your help to share this video and EXPOSE Nordstrom and Gottex Studio. It’s time we all stand up to the big corporations that walk all over small businesses like mine. This is happening too often to people who pour their souls into their creations but cannot afford the money, energy, and time it takes to fight back. I tried to keep this classy and private but unfortunately their behavior left me with no choice but to make this a very public matter. One of the largest corporations and retailers in America is not only selling a dupe of my patented Pirouette Skort design, but they also threatened to SUE ME for speaking… Cassey{authorlink}https://www.blogilates.com/blog/popflex-nordstrom-rack-dupe/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

One of the largest retailers in America is trying to silence me Read More »

HBD to me and my first design patent!

birthday, Blog, blogilates, bts, cassey ho, cassey's birthday, Cassey's Blog, corset pirouette dress, design, design patent, dupe, dupe culture, duper culture, dupes, entrepreneur, entrepreneurship, fast fashion, female entrepreneur, halara, legal, overconsumption, patent, pirouette, pirouette skort, shein /

HBD to me and my first design patent! In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN. Yeah, you read that right. We give credit where credit is due, right? If it weren’t for them stealing my Pirouette Skort design (ahem, twice), I wouldn’t have applied for my very first design patent. I wouldn’t have been granted that patent one year later, ON MY BIRTHDAY. Best gift of my life.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) Two years and 499 dupes later Receiving that patent on my birthday was like a really weird sign that I was on the right path. Since then, we’ve now taken down 393 dupes of the Pirouette Skort alone. INSANE. Now, design patents are NOT easy to get. They’re incredibly expensive and the application process is extremely time consuming and confusing. It’s very difficult, which is why you don’t hear about many designers going this route.  That said, having a design patent is the most powerful tool I have in my pocket for protecting my rights as an independent designer. And I’ve simply had enough of dupers. Enough. I’m so happy to share that in 2024, I was also awarded a patent on my Corset Pirouette Dress, the Superbra®, the Sklegging, and the Hiking Superskort. Since my last bday, we’ve now killed 499 dupes. And we’re just getting started.   In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN. Yeah, you read that right…. Cassey{authorlink}https://www.blogilates.com/blog/happy-birthday-to-my-first-design-patent/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

HBD to me and my first design patent! Read More »