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DEAD because this was not even on the bingo card of my dreams

Blog, booty shorts, bts, Business, Cassey's Blog, crisscross hourglass, crisscross hourglass booty short, Designing, designs, dream, entrepreneur, Fashion, fashion designer, i can do it with a broken heart, journey, lilac short skirt, lilac skort, music video, my story, pirouette skort, popflex, Products, skort, story, story time, storytelling, swifty, taylor swift, taylor swift pirouette skort, trend, Trending, twirl skort, YouTube /

DEAD because this was not even on the bingo card of my dreams CURRENT STATE: Having POPFLEX make an appearance in a Taylor Swift music video was not even on the bingo card of my dreams…and I dream BIG. And not once but FOUR TIMES!!! FOURRRR! WHAT. IS. HAPPENING. I have no words. Just . Goodbye. Just kidding. We must talk about what outfits she’s wearing!   View this post on Instagram   A post shared by Cassey Ho (@blogilates) If you haven’t seen the video yet, go watch!! I love the bts footage from the tour. And you can see how many outfits look familiar . WATCH THE MUSIC VIDEO Sighting #1: The Twirl Skort When I saw her in the Twirl Skort, I was like WAIT, is that?!!!! And my heart started pounding. My Slack blew up with messages from my team but I was frozen, staring at my tv. Neverrrr in my wildest dreams did I think I’d live a moment like this, but now it was happening AGAIN?!   View this post on Instagram   A post shared by POPFLEX (@popflex_active)   You spotted this one SO FAST too! The POPFLEX DMs on Insta were going crazy with messages just as excited as I was. Love how we’re all a bunch of Swifties!   SHOP TWIRL SKORT Sighting #2 and 3: THE ‘lilac short skirt’ At least we’re assuming the Pirouette Skort in digital lavender is what she’s talking about. I mean, it also made an appearance in her Fortnight reel so it must be, right?! Omg I thought I died when that happened and now it’s in a legit music video?! WHAT IS HAPPENING. She’s wearing the matching Corset Bra too! SHOP PIROUETTE SKORT SHOP CORSET BRA Sighting #4: Crisscross Hourglass Booty Shorts OMG when her outfit transitioned from the Pirouette Skort to the Crisscross Hourglass Booty Shorts, my soul left my body. That was it. That’s all I remember. Just imagining her wearing and rehearsing in the clothes I designed…my face hurts from smiling so hard.   SHOP CRISSCROSS HOURGLASS BOOTY® SHORTS   I think I’m still in shock. FOUR POPFLEX APPEARANCES IN ONE MUSIC VIDEO?!!! CURRENT STATE: 💀 Having POPFLEX make an appearance in a Taylor Swift music video was not even on the bingo card of my dreams…and I dream BIG. And not once… Cassey{authorlink}https://www.blogilates.com/blog/popflex-taylor-swift-music-video-outfits/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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This trend but my designs evolve as I evolve

2012, 2024, Blog, body shaming, bts, Business, Cassey's Blog, Designing, designs, dream, entrepreneur, Fashion, fashion designer, fitness videos, journey, motivational tanks, my story, popflex, popflex history, popflex team, Products, story, story time, storytelling, team, tiktok trend, trend, Trending, young cassey /

This trend but my designs evolve as I evolve TBH I NEVER THOUGHT IT WOULD HAPPEN. Not when I decided to defy my parents and apply for a job in fashion instead of applying to med school. Not when I recorded one Pilates video intended for a small group of my students and put it on YouTube. Not when I started selling motivational tanks out of my parents’ garage. I had a dream I couldn’t ignore, and I followed it! The journey along the way was messy at times, but it allowed me to evolve and allowed my designs to evolve.     View this post on Instagram   A post shared by Cassey Ho (@blogilates)   2012 My merch begins with motivational tanks. The “Train like a beast look like a beauty” design gets so popular that the exact graphic gets ripped off by a large dept store which directly impacts my small biz. I stop making tanks altogether.   2016 I decide to go after my childhood dream of becoming a fashion designer and launch POPFLEX. Everyone’s excited and it starts off pretty well at first! 2017 I drop my third collection “Dark Bloom” and it FLOPS. The fit is terrible and customers lose trust. The orders nearly come to a halt. 2018 The worst year of my life. Between the internet tearing me down for how I looked, intense toxicity on my own tiny team, and the biz falling apart, I nearly give up. Not just POPFLEX but Blogilates the channel too. I am barely hanging on but Sam tells me to try one last time. “Give it 30 more days” he says. 2019 (not pictured) I refocus my energy on who I want to be, instead of being who others tell me to be. I rediscover myself, I rebuild my confidence, and as a result, completely transform my business too. 2021 I have an emotional breakdown. I realize that after 13 years of posting fitness videos and getting body shamed every single day, I had to take a break for my own mental health. During my break, I start showing a side of myself that no one’s ever seen before. Fashion designer Cassey emerges and my content shifts from teaching home workouts to sharing the creative process behind how I design my products.   2024 From Taylor Swift wearing the Pirouette Skort to hitting 10 MILLION subscribers on YouTube in the same year (WHAT!?), I am SO LUCKY to be living this life and doing what I love Every. Single. Day. WHAT A JOURNEY. Looking back at every time I wanted to give up, every learning opportunity, every time I worked myself to exhaustion, and every single person who supported (and STILL supports me!) along the way, I’m so overwhelmed with emotions. I really never thought I’d get here, and I’m so grateful. Can’t wait to see what’s next!   SHOP POPFLEX   TBH I NEVER THOUGHT IT WOULD HAPPEN. Not when I decided to defy my parents and apply for a job in fashion instead of applying to med school. Not when… Cassey{authorlink}https://www.blogilates.com/blog/design-evolution/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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This packable puffer jacket was made for the cold girlies ❄️

Blog, blogilates, bts, cassey ho, Cassey's Blog, cold girlies, cold weather, cozy, entrepreneur, entrepreneurship, Fashion, fashion designer, female entrepreneur, hoodie, layering, Life, mittens, new design, packable puffer jacket, popflex, popflex winter collection, Products, puffer, puffer jacket, sketch, vegan down, warm jacket, winter, winter clothes, winter outfit, winter wardrobe, work /

This packable puffer jacket was made for the cold girlies ❄️ Hey guys! Is it just me or do you sometimes feel like you wanna dial up the warmth on a hoodie? Cold girlies, this one’s for us.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) The Pillow Packable Puffer Jacket I wanted to get extraaaaa creative on the Pillow Packable Puffer Jacket, and I’m so happy with the way it executed! From the convertible mittens to the transformable pillow, this is def one of my most multi-faceted POPFLEX designs yet! Compact and packable (and folds into a pillow!) Made with vegan down Water resistant Convertible mittens Romantic, satin-lined hood for anti-frizz hair Kangaroo pockets to keep hands extra warm SHOP PILLOW PACKABLE PUFFER SHOP PILLOW PACKABLE PUFFER I am 5’5” wearing the S/M! I really would not recommend sizing up here as it’s already super oversized! If you have any questions, just ask me in the comments! Oh…and dropped shoulder haters, this one’s for you too.   Hey guys! Is it just me or do you sometimes feel like you wanna dial up the warmth on a hoodie? Cold girlies, this one’s for us.   View this… Cassey{authorlink}https://www.blogilates.com/blog/popflex-packable-puffer-jacket/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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A snapshot of life lately…

aapi, awards gala, Balance, Blog, blogilates, bts, cassey ho, Cassey's Blog, childhood dream, creator, dream, entrepreneur, entrepreneurship, Fashion, fashion designer, female entrepreneur, flares, Growth, journey, Life, life update, my dream, Pilates, popflex, Products, sam, slow down, work, Work-Life Balance, YouTube /

A snapshot of life lately… Hey guys! Life. It’s been…absolute insanity. Like the really good kind of insanity but the really intense kind of insanity. The kind that you dream of, but the kind that will break you if keep going like this. Yesterday I was honored as one of Youtube’s OG Asian American creators, alongside some iconic legends. I was supposed to prepare a speech…but in a room full of people who I had once admired from afar who then came to be my real-life friends, I decided to speak from the heart instead. Swipe a couple to see a lil clip of my speech!   View this post on Instagram   A post shared by Cassey Ho (@blogilates) My life and my career today would not be what it is without that first 10 minute Pilates video I posted on YouTube in 2009. Isn’t it wild how the universe works? Pilates, YouTube and you guys brought me back to my childhood dream of becoming a fashion designer…something I was told I’d NEVER succeed at…and yet here I am, living the most intense version of my dream. So intense that it’s about to break me. After the gala, Sam and I had to tend to some real world duties. In my literal evening gown and heels, we went to go check on a paint job (we’re in the middle of moving into a new office for POPFLEX) to make sure the contractors did their work. It was then that I asked Sam to shoot me amongst the construction because it was a perfect representation of us TRYING to harmonize the extremes in our lives: The contrast of dream and reality… The juxtaposition of elegance and chaos… The push and pull between a thriving business and a balanced life that does not exist… This is us right now. Truly thrilled. Yet truly exhausted. I’m grateful for all of it, and for what’s to come. But I know in my bones that if I don’t slow down I will break down. Hey guys! Life. It’s been…absolute insanity. Like the really good kind of insanity but the really intense kind of insanity. The kind that you dream of, but the kind that… Cassey{authorlink}https://www.blogilates.com/blog/a-snapshot-of-life-lately/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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