corset pirouette dress

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HBD to me and my first design patent!

HBD to me and my first design patent! In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN. Yeah, you read that right. We give credit where credit is due, right? If it weren’t for them stealing my Pirouette Skort design (ahem, twice), I wouldn’t have applied for my very first design patent. I wouldn’t have been granted that patent one year later, ON MY BIRTHDAY. Best gift of my life.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) Two years and 499 dupes later Receiving that patent on my birthday was like a really weird sign that I was on the right path. Since then, we’ve now taken down 393 dupes of the Pirouette Skort alone. INSANE. Now, design patents are NOT easy to get. They’re incredibly expensive and the application process is extremely time consuming and confusing. It’s very difficult, which is why you don’t hear about many designers going this route.  That said, having a design patent is the most powerful tool I have in my pocket for protecting my rights as an independent designer. And I’ve simply had enough of dupers. Enough. I’m so happy to share that in 2024, I was also awarded a patent on my Corset Pirouette Dress, the Superbra®, the Sklegging, and the Hiking Superskort. Since my last bday, we’ve now killed 499 dupes. And we’re just getting started.   In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN. Yeah, you read that right…. Cassey{authorlink}https://www.blogilates.com/blog/happy-birthday-to-my-first-design-patent/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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Turned the Pirouette Skort into a party dress!

Turned the Pirouette Skort into a party dress! Hey guys! It took 1 year, 8 months, and 5 days to turn the Pirouette Skort into a Pirouette Dress. I’m so proud of how she turned out because SHE IS VERSATILE.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) Like NOT ONLY will you be the queen of the courts , but you’ll also be the belle of the (disco) ball . Like literally HOW is it working with tennis shoes AND with heels!? I dunno. It’s magic I guess. SHOP DRESSES I’m looking back on this year and I feel so happy to know that you guys are willing to trust me and POPFLEX as we inch into new categories. As an activewear brand, it was a risk to get into swimwear…but you guys ATE IT UP this past summer. Then you allowed me to test out “Active Casual” and omgggg I’m so so thrilled you are loving the jumpsuit as much as I do! And in my heart, I’ve always wanted to get into dresses and cute things you can wear to the special events and parties in your lives…so today I’m giddy to share with you my first ever performance party wear – I’m calling this category “Active Party.” I don’t know about you but when I’m on the dance floor I want to dance, get picked up, kick up my legs and not worry at all about my underwear showing! So this dress lets me twirl my heart out and it makes me soooo happy! The Pirouette Dress comes in XXS to 3X and I’m wearing XS (I’m 5’5”). Let me know if you have annyyyy questions! SHOP DRESSES Hey guys! It took 1 year, 8 months, and 5 days to turn the Pirouette Skort into a Pirouette Dress. I’m so proud of how she turned out because SHE… Cassey{authorlink}https://www.blogilates.com/blog/corset-pirouette-dress/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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