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Appreciating the Journey That Led to Living Out My Childhood Dream

Blog, blogilates, bts, cassey ho, Cassey's Blog, creator, creators, entrepreneur, entrepreneurship, female entrepreneur, journey, Life, my journey, my story, Pilates, pilates videos, pop pilates, sam, vidcon, YouTube /

Appreciating the Journey That Led to Living Out My Childhood Dream I uploaded my first YouTube video in 2009 not knowing that decision was going to change the rest of my life.   View this post on Instagram   A post shared by Cassey Ho (@blogilates)   I made up the screen name “Blogilates” because I simply meshed together 2 things I liked: blogging and Pilates. I uploaded my first workout video because it was a going away gift for my 40 POP Pilates students who wanted to still work out with me after I had to move away. I wasn’t trying to start a brand, get rich, or be famous. In fact, back in those days, you couldn’t even make money on YouTube. Brand deals and Adsense were not even a thing. It was simply a place to connect. Thank you VidCon for inducting me into the Hall of Fame What an HONOR, but especially alongside legends Michelle Phan, Philip DeFranco and Markiplier! Can’t believe I attended my first vidcon back in 2012 as a regular attendee waiting in line to take a pic with Harley of Epic Meal Time (who doesn’t love watching people construct absurdly large towers of high calorie foods then consuming it like a beast who hasn’t eaten for weeks?), then came back as a full-on YouTuber speaking on panels in front of thousands, then yesterday, inducted into the Hall of Fame? I have to really force myself to stop and look back in order to appreciate my journey, because too often I’m moving too fast, only looking forward, and thinking about everything going wrong instead of what has gone right. Pro pics by Ashly and iPhone pics by my number one supporter ever since forever, Sam    I uploaded my first YouTube video in 2009 not knowing that decision was going to change the rest of my life.   View this post on Instagram   A post… Cassey{authorlink}https://www.blogilates.com/blog/vidcon-2026/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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HBD to me and my first design patent!

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HBD to me and my first design patent! In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN. Yeah, you read that right. We give credit where credit is due, right? If it weren’t for them stealing my Pirouette Skort design (ahem, twice), I wouldn’t have applied for my very first design patent. I wouldn’t have been granted that patent one year later, ON MY BIRTHDAY. Best gift of my life.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) Two years and 499 dupes later Receiving that patent on my birthday was like a really weird sign that I was on the right path. Since then, we’ve now taken down 393 dupes of the Pirouette Skort alone. INSANE. Now, design patents are NOT easy to get. They’re incredibly expensive and the application process is extremely time consuming and confusing. It’s very difficult, which is why you don’t hear about many designers going this route.  That said, having a design patent is the most powerful tool I have in my pocket for protecting my rights as an independent designer. And I’ve simply had enough of dupers. Enough. I’m so happy to share that in 2024, I was also awarded a patent on my Corset Pirouette Dress, the Superbra®, the Sklegging, and the Hiking Superskort. Since my last bday, we’ve now killed 499 dupes. And we’re just getting started.   In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN. Yeah, you read that right…. Cassey{authorlink}https://www.blogilates.com/blog/happy-birthday-to-my-first-design-patent/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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A much needed step away from the grind…

2024, Blog, blogilates, bts, Business, Cassey's Blog, entrepreneur, explore, female entrepreneur, french polynesia, how to stay motivated, island travel, marriage, minimoon, popflex swim, present, relationship, sam, sam livits, slow down, travel, vacation /

A much needed step away from the grind… Hey guys! Even though Sam and I work together every day, I often feel like we don’t get to see each other. I mean, physically I SEE him but if I’m being real, emotionally I’m not really there. I am hyper-focused, super intense, and honestly just too serious. But that’s quintessential business mode Cassey. So…every summer I make it a point to plan what I like to call our Minimoon: a chance for us to step away from the grind (well, as best as we can…I mean as business owners can you ever REALLY!?!?) and be fully present with one another. I call it a Minimoon because I’m forever chasing the pure happiness that was our Honeymoon! This year’s trip took us back to one of my favorite places on earth: French Polynesia.   View this post on Instagram   A post shared by Cassey Ho (@blogilates)   We spent our days in the water and our nights gazing up at the sparkling sky. We retired when the sun retired and rose as she rose. We ate fries at every meal because we could so we did. We walked everywhere and rushed nowhere. We chose to disconnect in order to reconnect. The past couple weeks have given me more than I wished for. (No but like, literally. I wished to swim with 1 mantaray and we ended up swimming with 9!!!) It’s been magical Now…we just need to figure out how to sprinkle this Minimoon mentality into our weekly lives instead of waiting for it once a year! Adding a sense of slowness where we can would be nice…except…kinda hard when the biz is in an exciting (and exhausting) growth phase. Oh well, we’ll figure it out! We always do, right Sam!?! Hey guys! Even though Sam and I work together every day, I often feel like we don’t get to see each other. I mean, physically I SEE him but if… Cassey{authorlink}https://www.blogilates.com/blog/french-polynesia-minimoon/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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This packable puffer jacket was made for the cold girlies ❄️

Blog, blogilates, bts, cassey ho, Cassey's Blog, cold girlies, cold weather, cozy, entrepreneur, entrepreneurship, Fashion, fashion designer, female entrepreneur, hoodie, layering, Life, mittens, new design, packable puffer jacket, popflex, popflex winter collection, Products, puffer, puffer jacket, sketch, vegan down, warm jacket, winter, winter clothes, winter outfit, winter wardrobe, work /

This packable puffer jacket was made for the cold girlies ❄️ Hey guys! Is it just me or do you sometimes feel like you wanna dial up the warmth on a hoodie? Cold girlies, this one’s for us.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) The Pillow Packable Puffer Jacket I wanted to get extraaaaa creative on the Pillow Packable Puffer Jacket, and I’m so happy with the way it executed! From the convertible mittens to the transformable pillow, this is def one of my most multi-faceted POPFLEX designs yet! Compact and packable (and folds into a pillow!) Made with vegan down Water resistant Convertible mittens Romantic, satin-lined hood for anti-frizz hair Kangaroo pockets to keep hands extra warm SHOP PILLOW PACKABLE PUFFER SHOP PILLOW PACKABLE PUFFER I am 5’5” wearing the S/M! I really would not recommend sizing up here as it’s already super oversized! If you have any questions, just ask me in the comments! Oh…and dropped shoulder haters, this one’s for you too.   Hey guys! Is it just me or do you sometimes feel like you wanna dial up the warmth on a hoodie? Cold girlies, this one’s for us.   View this… Cassey{authorlink}https://www.blogilates.com/blog/popflex-packable-puffer-jacket/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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A snapshot of life lately…

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A snapshot of life lately… Hey guys! Life. It’s been…absolute insanity. Like the really good kind of insanity but the really intense kind of insanity. The kind that you dream of, but the kind that will break you if keep going like this. Yesterday I was honored as one of Youtube’s OG Asian American creators, alongside some iconic legends. I was supposed to prepare a speech…but in a room full of people who I had once admired from afar who then came to be my real-life friends, I decided to speak from the heart instead. Swipe a couple to see a lil clip of my speech!   View this post on Instagram   A post shared by Cassey Ho (@blogilates) My life and my career today would not be what it is without that first 10 minute Pilates video I posted on YouTube in 2009. Isn’t it wild how the universe works? Pilates, YouTube and you guys brought me back to my childhood dream of becoming a fashion designer…something I was told I’d NEVER succeed at…and yet here I am, living the most intense version of my dream. So intense that it’s about to break me. After the gala, Sam and I had to tend to some real world duties. In my literal evening gown and heels, we went to go check on a paint job (we’re in the middle of moving into a new office for POPFLEX) to make sure the contractors did their work. It was then that I asked Sam to shoot me amongst the construction because it was a perfect representation of us TRYING to harmonize the extremes in our lives: The contrast of dream and reality… The juxtaposition of elegance and chaos… The push and pull between a thriving business and a balanced life that does not exist… This is us right now. Truly thrilled. Yet truly exhausted. I’m grateful for all of it, and for what’s to come. But I know in my bones that if I don’t slow down I will break down. Hey guys! Life. It’s been…absolute insanity. Like the really good kind of insanity but the really intense kind of insanity. The kind that you dream of, but the kind that… Cassey{authorlink}https://www.blogilates.com/blog/a-snapshot-of-life-lately/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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