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The Trickle Down Effect of Celebrity Influence on Fashion Trends

The Trickle Down Effect of Celebrity Influence on Fashion Trends The trickle down is trickling. Once and for all, I want to tell you the story of the POPFLEX Pirouette Skort and what had to happen in order for me to be in the situation I am today, with dupes all over the internet and dupes being sold at multibillion dollar corporate giants such as Nordstrom, TJMaxx, Marshalls, JCPenney, and Kohl’s. SHARE THIS POST   If you’re wondering how you can help me fight back, you can go to my IG and share my post! These companies want to ignore small business owners like me. To silence us. But enough is enough and its time to get LOUD about what they’re doing, which is stealing. As always, thank you so much for being here. The trickle down is trickling. Once and for all, I want to tell you the story of the POPFLEX Pirouette Skort and what had to happen in order for me… Cassey{authorlink}https://www.blogilates.com/blog/celebrity-influence-on-fashion-trends/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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HBD to me and my first design patent!

HBD to me and my first design patent! In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN. Yeah, you read that right. We give credit where credit is due, right? If it weren’t for them stealing my Pirouette Skort design (ahem, twice), I wouldn’t have applied for my very first design patent. I wouldn’t have been granted that patent one year later, ON MY BIRTHDAY. Best gift of my life.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) Two years and 499 dupes later Receiving that patent on my birthday was like a really weird sign that I was on the right path. Since then, we’ve now taken down 393 dupes of the Pirouette Skort alone. INSANE. Now, design patents are NOT easy to get. They’re incredibly expensive and the application process is extremely time consuming and confusing. It’s very difficult, which is why you don’t hear about many designers going this route.  That said, having a design patent is the most powerful tool I have in my pocket for protecting my rights as an independent designer. And I’ve simply had enough of dupers. Enough. I’m so happy to share that in 2024, I was also awarded a patent on my Corset Pirouette Dress, the Superbra®, the Sklegging, and the Hiking Superskort. Since my last bday, we’ve now killed 499 dupes. And we’re just getting started.   In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN. Yeah, you read that right…. Cassey{authorlink}https://www.blogilates.com/blog/happy-birthday-to-my-first-design-patent/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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I am so weirded out…dupe culture, exposed.

I am so weirded out…dupe culture, exposed. Hey guys, Dupe culture = counterfeit culture. There, I said it. No one wants to hear it but it’s true, and it’s getting absolutely out of control. I’m sharing with you what’s been happening with me because I am terrified of the future of dupe culture, especially with its popularity being propelled by the use of AI. There is really no point in trying to explain any of this to you through writing…so I want you to watch this video. You have to see it to believe it. The video is about 5 min and 40 sec – kind of long – but trust me, you will want to watch all the way to the end. It just gets weirder and weirder… First, let’s set the stage. My Pirouette Skort was first stolen by SHEIN, twice, and then duped numerous times all over Amazon. I eventually was awarded a design patent for my skort in hopes of having some protection. Well, it’s only gotten astronomically worse after Taylor Swift wore it this spring. Grateful forever , however, the extra exposure opened the floodgates for the counterfeiters to hijack the opportunity. There are dupers coming out from every corner of the internet and I am getting so exhausted trying to whack-a-mole each one. K, here we go.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) Uhhhhhh…did you SEE that? DID YOU SEE THAT!??? I don’t see this ending anytime soon. Actually, it will probably get worse. AI is making it way WAY too easy to steal designs, falsify images, and trick consumers into buying fake, lower quality products. It’s a lawless place in the world of fashion and no one’s paying attention to these crimes except for me and my small team, who are often notified by you guys in the DMs. Thank you for watching out for me as this becomes a bigger and bigger problem. What can we do? If you are wondering how you can help, USE THE REPORT BUTTON if you see a dupe. These are counterfeits, which are illegal, so you can mark as fraudulent. Your use of the report button is just as strong as mine. Any power we may be able to have is going to be our strength in numbers. So please, if you see something weird, report it, and tell others in our community to report it too. Thank you and love you.   Hey guys, Dupe culture = counterfeit culture. There, I said it. No one wants to hear it but it’s true, and it’s getting absolutely out of control. I’m sharing with… Cassey{authorlink}https://www.blogilates.com/blog/i-am-so-weirded-out-dupe-culture-exposed/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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