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The Try On Crew is strutting in the Superstretch Straight Leg Jeans

The Try On Crew is strutting in the Superstretch Straight Leg Jeans ICYMI, Popflex Superstretch Denim launched last week! It’s the stretchiest, comfiest denim EVER. We designed 4 different silhouettes in 2 washes and they’re all soooo good. The Try-On Crew is here to show us how the Straight Leg Jean in the light wash looks irl! Let’s try on the Superstretch Straight Leg! I asked our Try-On Crew, a group of women sizes XXS to 3X of all different heights, to show you how the new Superstretch Straight Leg Jeans look on all different body types! Ready to see the fit?!   View this post on Instagram   A post shared by POPFLEX (@popflex_active) SHOP SUPERSTRETCH STRAIGHT LEG The reviews are in! Ahh this is my favorite part. Your feedback is EVERYTHING. Suzannah, Try-On Crew Measurements: Size: M Inseam: Tall Waist: 30″ Hips: 39″ Height: 5’8″ Suzannah’s review! “These are the perfect vintage jean. I see myself wearing them every day! flattering on the bum and plenty of pockets, as always. “ Suzannah, I think these jeans were made for you. Stunning! Kristin, Try-On Crew Measurements:  Size: 1X Inseam: Extra Tall Height: 6′ 2″ Waist: 38″ Hips: 50″ From Kristin! “These jeans are so comfy and make my booty look good. The perfect amount of stretch. They do fit a little bigger in the waist on me.“ SO COMFY, right? You look so good in these, Kristin!! Kassandra, Try-On-Crew Measurements:  Size: 3X Inseam: Tall Height: 5′ 10″ Waist: 43″ Hips: 52″ Kassandra says, “I am 5’10 and 3XL and find a hard time finding true to size jeans! These straight leg jeans are so flattering, I do have a bigger midsection and they fit so comfy.”  Kassandra. These jeans are IT. You look so good. Thank you, Try-On Crew! SHOP SUPERSTRETCH STRAIGHT LEG Wanna see more try-ons?? Be sure to watch the video to see how every size fits! Your feedback means so much to me! Let me know what questions you have in the comments! You can also find more from our Try-On Crew on the POPFLEX IG! The reviews are IN. Cassey{authorlink}https://www.blogilates.com/blog/popflex-denim-straight-leg-try-on/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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The Try-On Crew is looking ethereal in the Butterfly Short!

The Try-On Crew is looking ethereal in the Butterfly Short! Butterflies are terrifying and I’ll die on that hill. HOWEVER, I can admit their wings are pretty magical. That was the inspo for the POPFLEX Butterfly Short! The light, airy mesh looks ethereal… but how do these shorts really fit?! The Try-On Crew is here to show us! Let’s try on the Butterfly Short! I asked our Try-On Crew, a group of women sizes XXS to 3X of all different heights to show you how the Butterfly Short looks on different body types. Spoiler alert: Everyone looks AMAZING. Ready to see the fit?!   View this post on Instagram   A post shared by POPFLEX (@popflex_active) SHOP BUTTERFLY SHORT The reviews are in! Ahh this is my favorite part. Your feedback is EVERYTHING. Devyn, Try-On Crew Measurements: Size: XL Waist: 39″ Hips: 48″ Devyn’s review! “Calling all princesses You need these shorts! They are so so so comfy, & absolutely adorable. I could run in these & they wouldn’t fall down (which I really appreciate). They fit true to size & don’t cling to my tummy. I will deff be wearing these to the Disney Parks asap!” Devyn YOU are giving princess! Love these on you!   Kristin, Try-On Crew Measurements:  Size: 1X Height: 6′ 2″ Waist: 38″ Hips: 50″ From Kristin! “Shorts but could pass as a skirt. Major twirlability. So cute and comfy. A little big in the waist but fits well everywhere else.” We love the twirlability! SO CUTE, Kristin! Adanma, Try-On Crew Measurements:  Size: 2X Height: 5′ 10″ Waist: 45″ Hips: 51″ Adanma says, “I love these shorts! They are the perfect amount of girly and comfy. I’m not a runner but it makes me want to start working out and being more of a runner.”  Okay but it looks like these shorts were made for you Adanma! LOVE. Thank you, Try-On Crew! SHOP BUTTERFLY SHORT Wanna see more try-ons?? Be sure to watch the video to see how every size fits! Your feedback means so much to me! Let me know what questions you have in the comments! You can also find more from our Try-On Crew on the POPFLEX IG! The reviews are IN. Cassey{authorlink}https://www.blogilates.com/blog/try-on-crew-butterfly-short/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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The Try-On Crew is SHINING in my new swim dress

The Try-On Crew is SHINING in my new swim dress After years of you asking me to design a swim dress, I finally did it! The Sunshine Swim Dress was inspired by vintage swim wear, but we added a ton of adjustability and made it super comfy to wear. The best part is how amazing it looks on literally everyone! Don’t believe me? The Try-On Crew is here to show us! Let’s try on the Sunshine Swim Dress I asked our Try-On Crew, a group of women sizes XXS to 3X of all different heights is here to show you how the Sunshine Swim Dress looks on different body types. If you never thought you’d wear a swim dress (I didn’t either tbh), get ready to change your mind. Ready to see the fit?!   View this post on Instagram   A post shared by POPFLEX (@popflex_active) SHOP SUNSHINE SWIM DRESS The reviews are in! Ahh this is my favorite part – Hearing how my designs make YOU feel! Measurements: Size: L Bra Size: 36 DD Waist: 30.5″ Hips: 41″ Iriel’s review! “Okay, but this swim dress is everything!! The fit is snatched, the lilac is so soft and pretty, and the side ties?? Game. Changer. Cute enough for lunch, spicy enough for the pool it even has built in swim bottoms!” IRIE OMG. You’re right, this dress is everything, especially on you!   Kristin, Try-On Crew Measurements:  Size: 1X Height: 6′ 2″ Bra Size: 40E Waist: 38″ Hips: 50″ From Kristin! “This dress is CUTE!!! So flattering on and you can scrunch the sides to make it higher cut or longer depending on how spicy you are feeling. Throw on some wedges and you have a cute mini dress.” Okayyy goddess! This is amazing on you! Adanma, Try-On Crew Measurements:  Size: 2X Height: 5′ 10″ Bra Size: 40C Waist: 45″ Hips: 51″ Adanma says, “I know…you’re probably looking at this and are very confused. Is there a bottom underneath? A dress! What’s going on? POPFLEX continues to impress me with the innovation. There is a cute one piece like situation attached to the dress. The fabric is so comfortable and you can shorten the dress and make it work for you! 10/10 recommend!”  I’m loving the sass and the confidence. Adanma, this dress on you IS GIVING. Thank you, Try-On Crew! SHOP SUNSHINE SWIM DRESS Wanna see more try-ons?? Your feedback means so much to me! Let me know what questions you have in the comments! You can also find more from our Try-On Crew on the POPFLEX IG! The reviews are IN. Cassey{authorlink}https://www.blogilates.com/blog/try-on-crew-popflex-sunshine-swim-dress/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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WE DID IT GUYS

WE DID IT GUYS I didn’t know how to tell you this… so here it is. Blogilates apparel is back in Target! SHOP BLOGILATES AT TARGET The first time Blogilates launched apparel in Target, I had 6 weeks to prove myself. If my designs didn’t sell, that was it. At first, I was so overwhelmed with joy that my childhood dream (that no one thought I could achieve) was coming true. My designs were in Target nationwide! But that feeling soon faded. Reality set in and I suddenly became overwhelmed with doubt. What if you hated it? What if it flopped? This was a test to prove that my brand could sell. It felt like the alternative was total failure and shame. A little dramatic maybe, but you know what I mean. That day, I sat and scrolled and my entire FYP was you guys trying on Blogilates! I held my breath as I watched each one because reviews give me such anxiety. But then… I think you liked it! You started sending me photos from your local stores of EMPTY RACKS! Because of you, Blogilates is back in Target I want to be transparent and say that this announcement should be a celebratory moment but I’ve been really hesitant to share this news with you. Many of you have been asking if Blogilates was ever coming back to Target – some asking because they wanted to know if they could buy more… and others because they thought I was being kicked out. The good news is that the latter obviously didn’t happen, but that is THANKS TO YOU. Your support during my first drop was the PROVING I needed to do in that first 6-week test. YOU are the reason why this minority-owned, woman-owned brand gets to have another shot. This time around, you’ll find some returning designs, plus some new styles and colors that I hope you love as much as I do. SHOP BLOGILATES AT TARGET SHOP BLOGILATES AT TARGET Shop online and in select stores! My last launch was in the front of the store. This time, you can find it in the activewear section! Also, it’s only in select stores this time. Check the app and type in your zip code to see if it’s in-store for you! If not, no worries! You can shop everything online. SHOP BLOGILATES AT TARGET I cannot wait to spend the weekend watching your try-ons to see what you think of the new designs!   I didn’t know how to tell you this… so here it is. Blogilates apparel is back in Target! The first time Blogilates launched apparel in Target, I had 6 weeks… Cassey{authorlink}https://www.blogilates.com/blog/blogilates-apparel-back-at-target/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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The wait for Swim is finally over!!

The wait for Swim is finally over!! So, where did we leave off on this year’s POPFLEX swim drama? Right right, the part where my photo samples went MISSING in Memphis and I had to cancel our photoshoot. Models were been booked, flights purchased, photographers hired. So many meticulously planned details and moving parts just… poof! Cancelled because of one package. But the worst part was that the location we reserved would not give us a credit for the space and I had to pay thousands in fees. That’s when I filmed a video to fill you in on everything holding back this year’s swim launch. For weeks after that, the package was just stuck. I thought it was gone forever until one day… it showed up! Except… There was another problem Like HOWWWW was this happening after we already dealt with incorrect elastic on another swim bottom aka Sausagegate? WHY?! This was the point when Sam and I wondered if we should just give up on swim this year. I was EXHAUSTED. But that would mean 1.5 years of development would go to waste. The design team had already poured everything into this collection. I couldn’t just let that go. I asked you for time And your support was everything. Your willingness to wait was the final push I needed to work out the details and get it right. Over the past month, I nearly lost my mind catching issues and redoing pieces until the fit was perfect. Which brings us to today, and I finally have some good news. POPFLEX Swim is HERE! This year we have 15 silhouettes to choose from and I truly believe there is something for everyone. SHOP SWIM The swim “skanty” is alive! We brought back some faves like the Crisscross Hourglass Cheeky Bottoms and the Swim Romper, but I’m most excited for the unique styles this year. We added the most stunning drapey Tankini, a Swim Dress, AND  swim skort that I’m calling a Skanty because it has built-in bottoms. I’m wearing it with the Beach Day Bandeau which has an adjustable corset back (obsessed) and removable halter (OBSESSED)! SHOP SWIM Every single piece is giving mermaid goddess. SHOP SWIM Okay head over to POPFLEX now so you can explore all of Swim! Annnnd now can this season of POPFLEX Swim drama be over now? Finale, no cliff hangers THANKS. I hope you love bc if not I am questioning my entire existence So, where did we leave off on this year’s POPFLEX swim drama? Right right, the part where my photo samples went MISSING in Memphis and I had to cancel our… Cassey{authorlink}https://www.blogilates.com/blog/popflex-swim-2025-drama/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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I didn’t know it was THIS BAD.

I didn’t know it was THIS BAD. TBH when you guys asked me to design a swim skort I was like no bc I’d never worn one ever in my life. But then I was like hm…how CAN one make a swim skort cute?? After 1.5 years of development, the answer is… SARONGIFY IT.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP SUNSET SWIM SKORT The POPFLEX Sunset Swim Skort I don’t want to be mean but when I was researching what kinds of swim skirts were out there… I would NEVER wear most of them. Full disclosure though I am a cheeky bikini girly so you normally wouldn’t catch me in a swim skort. BUT If you were to catch me in one, it would be inspired by the look of a sarong. I added a knot, a stretchy scrunch, an an asymmetrical waist to sarongify. And then I added what sarongs don’t have – a built-in bikini bottom. Here’s the final look! SHOP SUNSET SWIM SKORT It’s not only giving beach club…it’s also giving ELEVATED. Hope this gives you the coverage and the cuteness you’re looking for! Happy vacationingggg! You can shop the Beach Day Bandeau I’m wearing and the rest of the rest of my Swim Collection on POPFLEX!   SHOP POPFLEX SWIM TBH when you guys asked me to design a swim skort I was like no bc I’d never worn one ever in my life. But then I was like hm…how… Cassey{authorlink}https://www.blogilates.com/blog/popflex-sunset-swim-skort/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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Designed These Cargo Pants to Look Good on EVERYONE

Designed These Cargo Pants to Look Good on EVERYONE Soft hip girlies rejoice. This one’s for us. The POPFLEX Y2K Cargo Pant is here!   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP Y2K CARGO PANTS   Clothes should work FOR your body. Not AGAINST it. The low rise trend is so unfortunate for someone like me who just doesn’t have the flat abs you see on many models wearing this style. I wanted the Y2K Cargo Pants to work on fellow soft hip girlies without being too pinchy, too high rise or too low rise. I wanted them WIDE to avoid looking like men’s work pants. And I wanted the length to work for everyone… so 3 inseams it is! Also noteworthy: Stretchy, water-resistant technical fabric that won’t snag 7 pockets to hold your actual cargo V-waistband to accentuate your waist Elongating leg seams Non-baggy butt I seriously cannot believe the initial designing started on June 3, 2022! That’s 3 YEARS AGO OMG. I was losing hope along the development journey…thinking that cargo pants would be out of style by the time we figured this out! It was a toughie. But glad we made it. SHOP Y2K CARGO PANTS   I am 5’5” wearing the small, regular inseam! Get your normal sz if you plan to wear it high waisted! If you have extra soft hips and want to wear this low and extra baggy, it would be ok to size up! She comes in XXS-3X and 3 inseams from petite to tall! Let me know if you have any fit questions! I hope you love! Soft hip girlies rejoice. This one’s for us. The POPFLEX Y2K Cargo Pant is here!   View this post on Instagram   A post shared by Cassey Ho (@blogilates)  … Cassey{authorlink}https://www.blogilates.com/blog/popflex-y2k-cargo-pant/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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The Contour Legging is Contouring

The Contour Legging is Contouring Launched a new legging with our sleekest fabric yet AND… a new waistband . It’s called the Contour Legging and let me tell you… IT’S CONTOURING. But instead of explaining how the new v waistband accentuates your hourglass shape or how the fabric feels and looks like a second skin, I’ll let the Try-On Crew show you. Let’s try on the Contour Legging I asked our Try-On Crew, a group of women sizes XXS to 3X of all different heights is here to show you how the Contour Legging fits and flatters different bodies. They come in 9 different sizes and 5 inseams! Ready to see the fit?!   View this post on Instagram   A post shared by POPFLEX (@popflex_active) SHOP CONTOUR LEGGING The reviews are in! Ahh this is my favorite part – Hearing how my designs make YOU feel! Kristin, Try-On Crew Measurements: Size: 1X Height: 6′ 2″ Inseam: 29″ Waist: 38″ Hip: 50″ Kristin’s review! “Love the feminine touch of the V shape to shape your curves on these leggings. Perfect length for the tall girls.” The V-cut waistband is EVERYTHING on you, Kristin!   Iriel, Try-On Crew Measurements:  Size: L Height: 5′ 2″ Inseam: 25″ Waist: 33.5″ Hip: 41.5″ From Iriel! “These are the softest leggings I’ve ever worn! They hug my body so nicely! They feel like butter on my skin. They can easily be worn for casual looks or for squatting at the gym. I love the V waistband to give my body more shape. Definitely need these in more colors.” These fit you soooo well! What other colors do you love?! Sharon, Try-On Crew Measurements:  Size: XS Height: 4′ 9″ Inseam: 25″ Waist: 25.5″ Hip: 33″ Amber says, “Love how smooth the material is, and it feels so good to wear! The waistband is also cute and interesting! The front has a V shape which help give the look of longer legs! (Love!) The band is nice and stretchy, though I do find myself pulling up on the sides rather often to keep the band in place.”  I’m so happy you feel good in these! Thank you, Try-On Crew! SHOP CONTOUR LEGGING Wanna see more try-ons?? Your feedback means so much to me! Let me know what questions you have in the comments! The reviews are IN. Cassey{authorlink}https://www.blogilates.com/blog/contour-legging-try-on/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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It’s taken years for this dress to come alive 🩰

It’s taken years for this dress to come alive 🩰 Studies have shown that the physical act of twirling leads to an increase of joy in the female body. Which study you ask? The one in my heart and in yours too. The Pirouette Babydoll Dress I’ve been dying to share my new Pirouette Babydoll Dress with you! I first sketched this design in 2023 so it’s taken over 2 YEARS for her to come alive but she’s worth the wait because the fit is SO GOOD! She’s the most comfortable, twirliest creation I’ve ever made. I seriously feel like a blossoming flower when I spin in her. The feeling is pure fairytale joy.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP PIROUETTE BABYDOLL DRESS She’s avail in xxs-3x in 6 colors (well sorry actually 5 but you can get on the waitlist for Meadow since she unexpectedly sold out in an hour!!) on POPFLEX. SHOP PIROUETTE BABYDOLL DRESS I’m 5’5” wearing XS! Totally true to size. Any q’s lemme know below! I hope you love her as much as I do! Studies have shown that the physical act of twirling leads to an increase of joy in the female body. Which study you ask? The one in my heart and in… Cassey{authorlink}https://www.blogilates.com/blog/popflex-pirouette-babydoll-dress/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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The Most Beautiful Thing I’ve Ever Seen

The Most Beautiful Thing I’ve Ever Seen Last weekend we hosted the first POPFLEX pop-up in YEARS! But first let’s backtrack to the star of the show, our first collection designed with a print in years. I had a feeling that prints were making a comeback to activewear, and decided to add  dainty floral print to some of our favorite designs. We called it… The Meadow Collection SHOP MEADOW   Feminine. Colorful. Inspired by wildflowers. And ummm do you see the ruffles on the Ruffle Bra?! Obsessed. The original plan was to release this collection like any other, but then Shopify reached out and asked if we wanted to team up to host a pop-up event at The Lighthouse! Meadow is stunning on these designs, but omg building an event around it was a literal DREAM. Here’s a little bts of setup and me seeing the space in person for the first time! Literally… the most beautiful thing I’ve ever laid eyes on.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) They even brought the print to LIFE on this photo backdrop! I died when I saw it. I want to keep this in my house. As you can see below, the vibe was VIBING at the Meadow pop-up. We had a floral arranging class, snacks, photo ops (duh) and plenty of Meadow to shop. My favorite part though was seeing everyone wearing the collection! I was standing in a meadow of Meadow! SHOP MEADOW If you stopped by the Meadow pop-up, thank you so much – I hope you loooooved!! So much work, love, and serious talent from my team went into this event. Also big big thanks to Shopify for executing the vision so beautifully and thank you The Lighthouse for hosting our pop up for the weekend! Last weekend we hosted the first POPFLEX pop-up in YEARS! But first let’s backtrack to the star of the show, our first collection designed with a print in years. I… Cassey{authorlink}https://www.blogilates.com/blog/popflex-meadow-popup/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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