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The wait for Swim is finally over!!

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The wait for Swim is finally over!! So, where did we leave off on this year’s POPFLEX swim drama? Right right, the part where my photo samples went MISSING in Memphis and I had to cancel our photoshoot. Models were been booked, flights purchased, photographers hired. So many meticulously planned details and moving parts just… poof! Cancelled because of one package. But the worst part was that the location we reserved would not give us a credit for the space and I had to pay thousands in fees. That’s when I filmed a video to fill you in on everything holding back this year’s swim launch. For weeks after that, the package was just stuck. I thought it was gone forever until one day… it showed up! Except… There was another problem Like HOWWWW was this happening after we already dealt with incorrect elastic on another swim bottom aka Sausagegate? WHY?! This was the point when Sam and I wondered if we should just give up on swim this year. I was EXHAUSTED. But that would mean 1.5 years of development would go to waste. The design team had already poured everything into this collection. I couldn’t just let that go. I asked you for time And your support was everything. Your willingness to wait was the final push I needed to work out the details and get it right. Over the past month, I nearly lost my mind catching issues and redoing pieces until the fit was perfect. Which brings us to today, and I finally have some good news. POPFLEX Swim is HERE! This year we have 15 silhouettes to choose from and I truly believe there is something for everyone. SHOP SWIM The swim “skanty” is alive! We brought back some faves like the Crisscross Hourglass Cheeky Bottoms and the Swim Romper, but I’m most excited for the unique styles this year. We added the most stunning drapey Tankini, a Swim Dress, AND  swim skort that I’m calling a Skanty because it has built-in bottoms. I’m wearing it with the Beach Day Bandeau which has an adjustable corset back (obsessed) and removable halter (OBSESSED)! SHOP SWIM Every single piece is giving mermaid goddess. SHOP SWIM Okay head over to POPFLEX now so you can explore all of Swim! Annnnd now can this season of POPFLEX Swim drama be over now? Finale, no cliff hangers THANKS. I hope you love bc if not I am questioning my entire existence So, where did we leave off on this year’s POPFLEX swim drama? Right right, the part where my photo samples went MISSING in Memphis and I had to cancel our… Cassey{authorlink}https://www.blogilates.com/blog/popflex-swim-2025-drama/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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I didn’t know it was THIS BAD.

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I didn’t know it was THIS BAD. TBH when you guys asked me to design a swim skort I was like no bc I’d never worn one ever in my life. But then I was like hm…how CAN one make a swim skort cute?? After 1.5 years of development, the answer is… SARONGIFY IT.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP SUNSET SWIM SKORT The POPFLEX Sunset Swim Skort I don’t want to be mean but when I was researching what kinds of swim skirts were out there… I would NEVER wear most of them. Full disclosure though I am a cheeky bikini girly so you normally wouldn’t catch me in a swim skort. BUT If you were to catch me in one, it would be inspired by the look of a sarong. I added a knot, a stretchy scrunch, an an asymmetrical waist to sarongify. And then I added what sarongs don’t have – a built-in bikini bottom. Here’s the final look! SHOP SUNSET SWIM SKORT It’s not only giving beach club…it’s also giving ELEVATED. Hope this gives you the coverage and the cuteness you’re looking for! Happy vacationingggg! You can shop the Beach Day Bandeau I’m wearing and the rest of the rest of my Swim Collection on POPFLEX!   SHOP POPFLEX SWIM TBH when you guys asked me to design a swim skort I was like no bc I’d never worn one ever in my life. But then I was like hm…how… Cassey{authorlink}https://www.blogilates.com/blog/popflex-sunset-swim-skort/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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The Try-On Crew is SERVING in the POPFLEX Reef Romper

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The Try-On Crew is SERVING in the POPFLEX Reef Romper Is it possible to make full-coverage swimwear that is also cute? YES, and I have proof. Meet the POPFLEX Reef Romper! Goal #1: Full coverage bottoms, without giving diaper. After that, it was all about vintage-inspired details and functionality. I looove me a square neckline. It’s always flattering and provides some coverage for those with bigger busts. The straps are adjustable to fit whatever you’re workin’ with. Speaking of adjustability, the corset-inspired lace-up back allows you to find the perfect fit for a secure fit that accentuates your hourglass shape. Let’s try on the Reef Romper I asked our Try-On Crew, a group of women sizes XXS to 3X, is here to show you how magical the Reef Romper truly is. It’s just one of those things that looks good on EVERYONE. See for yourself!   View this post on Instagram   A post shared by POPFLEX (@popflex_active)   Get this before it sells out (again)!! SHOP REEF ROMPER The reviews are in! Ahh this is my favorite part – Seeing my design babies on different bodies and hearing what you think! Carmen, Try-On Crew Measurements: Size: L Height: 5′ 2″ Waist: 34.5″ Hips: 42.5″ Bust: 39″ Bra Size: 36C Carmen’s review! “I never thought I’d see the day when I liked one pieces! This was such a cute bathing suit and has the perfect touch of vintage charm. I also loved that it has pockets – because sometimes you don’t want to take a dip! You just want to hang out, and it’s convenient for your phone. It’s nice and comfy, and the fabric feels really high quality.“ Vintage charm! Love that! You look so stunning!   Khalia, Try-On Crew Measurements:  Size: XL Height: 5′ 4″ Waist: 35.75″ Hips: 47″ Bust: 42″ Bra Size: 36D From Khalia! “OBSESSED with this color! This is a super cute one piece that provides the *perfect* amount of coverage for the more modest ladies. My DD chest feels supported, there’s no cleavage, and the straps are adjustable/don’t dig into my shoulders! The corset back detail is giving business in the front, party in the back, and the pockets are such a functional lil cherry on top! Highly recommend if u wanna be fully covered, comfy, and cute! “ THIS. This is the vibe we were going for. The color is amazing on you!   Amber, Try-On Crew Measurements:  Size: 3X Height: 5′ 9″ Waist: 47″ Hips: 56.5″ Bust: 53″ Bra Size: 38G Amber says, “I usually shy away from swimwear without underwires (for obvious reasons) but I absolutely fell in love with this swimsuit. It feels like a beachy romper and the fabric is soft but supportive. I can see throwing on cute shoes and a cover-up with gold jewelry and having cocktails in a fancy hotel lobby after a day at the pool. I still prefer slightly wider straps personally, but they are comfy and don’t dig in. I just like the look of wider straps.”  Omg Amber I don’t even have words! You look beautiful in this!   SHOP REEF ROMPER Wanna see more try-ons?? Your feedback means so much to me! Let me know what questions you have in the comments! The reviews are IN. Cassey{authorlink}https://www.blogilates.com/blog/popflex-reef-romper-try-on/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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