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WE DID IT GUYS

WE DID IT GUYS I didn’t know how to tell you this… so here it is. Blogilates apparel is back in Target! SHOP BLOGILATES AT TARGET The first time Blogilates launched apparel in Target, I had 6 weeks to prove myself. If my designs didn’t sell, that was it. At first, I was so overwhelmed with joy that my childhood dream (that no one thought I could achieve) was coming true. My designs were in Target nationwide! But that feeling soon faded. Reality set in and I suddenly became overwhelmed with doubt. What if you hated it? What if it flopped? This was a test to prove that my brand could sell. It felt like the alternative was total failure and shame. A little dramatic maybe, but you know what I mean. That day, I sat and scrolled and my entire FYP was you guys trying on Blogilates! I held my breath as I watched each one because reviews give me such anxiety. But then… I think you liked it! You started sending me photos from your local stores of EMPTY RACKS! Because of you, Blogilates is back in Target I want to be transparent and say that this announcement should be a celebratory moment but I’ve been really hesitant to share this news with you. Many of you have been asking if Blogilates was ever coming back to Target – some asking because they wanted to know if they could buy more… and others because they thought I was being kicked out. The good news is that the latter obviously didn’t happen, but that is THANKS TO YOU. Your support during my first drop was the PROVING I needed to do in that first 6-week test. YOU are the reason why this minority-owned, woman-owned brand gets to have another shot. This time around, you’ll find some returning designs, plus some new styles and colors that I hope you love as much as I do. SHOP BLOGILATES AT TARGET SHOP BLOGILATES AT TARGET Shop online and in select stores! My last launch was in the front of the store. This time, you can find it in the activewear section! Also, it’s only in select stores this time. Check the app and type in your zip code to see if it’s in-store for you! If not, no worries! You can shop everything online. SHOP BLOGILATES AT TARGET I cannot wait to spend the weekend watching your try-ons to see what you think of the new designs!   I didn’t know how to tell you this… so here it is. Blogilates apparel is back in Target! The first time Blogilates launched apparel in Target, I had 6 weeks… Cassey{authorlink}https://www.blogilates.com/blog/blogilates-apparel-back-at-target/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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I didn’t know it was THIS BAD.

I didn’t know it was THIS BAD. TBH when you guys asked me to design a swim skort I was like no bc I’d never worn one ever in my life. But then I was like hm…how CAN one make a swim skort cute?? After 1.5 years of development, the answer is… SARONGIFY IT.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP SUNSET SWIM SKORT The POPFLEX Sunset Swim Skort I don’t want to be mean but when I was researching what kinds of swim skirts were out there… I would NEVER wear most of them. Full disclosure though I am a cheeky bikini girly so you normally wouldn’t catch me in a swim skort. BUT If you were to catch me in one, it would be inspired by the look of a sarong. I added a knot, a stretchy scrunch, an an asymmetrical waist to sarongify. And then I added what sarongs don’t have – a built-in bikini bottom. Here’s the final look! SHOP SUNSET SWIM SKORT It’s not only giving beach club…it’s also giving ELEVATED. Hope this gives you the coverage and the cuteness you’re looking for! Happy vacationingggg! You can shop the Beach Day Bandeau I’m wearing and the rest of the rest of my Swim Collection on POPFLEX!   SHOP POPFLEX SWIM TBH when you guys asked me to design a swim skort I was like no bc I’d never worn one ever in my life. But then I was like hm…how… Cassey{authorlink}https://www.blogilates.com/blog/popflex-sunset-swim-skort/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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Designed These Cargo Pants to Look Good on EVERYONE

Designed These Cargo Pants to Look Good on EVERYONE Soft hip girlies rejoice. This one’s for us. The POPFLEX Y2K Cargo Pant is here!   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP Y2K CARGO PANTS   Clothes should work FOR your body. Not AGAINST it. The low rise trend is so unfortunate for someone like me who just doesn’t have the flat abs you see on many models wearing this style. I wanted the Y2K Cargo Pants to work on fellow soft hip girlies without being too pinchy, too high rise or too low rise. I wanted them WIDE to avoid looking like men’s work pants. And I wanted the length to work for everyone… so 3 inseams it is! Also noteworthy: Stretchy, water-resistant technical fabric that won’t snag 7 pockets to hold your actual cargo V-waistband to accentuate your waist Elongating leg seams Non-baggy butt I seriously cannot believe the initial designing started on June 3, 2022! That’s 3 YEARS AGO OMG. I was losing hope along the development journey…thinking that cargo pants would be out of style by the time we figured this out! It was a toughie. But glad we made it. SHOP Y2K CARGO PANTS   I am 5’5” wearing the small, regular inseam! Get your normal sz if you plan to wear it high waisted! If you have extra soft hips and want to wear this low and extra baggy, it would be ok to size up! She comes in XXS-3X and 3 inseams from petite to tall! Let me know if you have any fit questions! I hope you love! Soft hip girlies rejoice. This one’s for us. The POPFLEX Y2K Cargo Pant is here!   View this post on Instagram   A post shared by Cassey Ho (@blogilates)  … Cassey{authorlink}https://www.blogilates.com/blog/popflex-y2k-cargo-pant/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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