This trend but my designs evolve as I evolve TBH I NEVER THOUGHT IT WOULD HAPPEN. Not when I decided to defy my parents and apply for a job in fashion instead of applying to med school. Not when I recorded one Pilates video intended for a small group of my students and put it on YouTube. Not when I started selling motivational tanks out of my parents’ garage. I had a dream I couldn’t ignore, and I followed it! The journey along the way was messy at times, but it allowed me to evolve and allowed my designs to evolve. View this post on Instagram A post shared by Cassey Ho (@blogilates) 2012 My merch begins with motivational tanks. The “Train like a beast look like a beauty” design gets so popular that the exact graphic gets ripped off by a large dept store which directly impacts my small biz. I stop making tanks altogether. 2016 I decide to go after my childhood dream of becoming a fashion designer and launch POPFLEX. Everyone’s excited and it starts off pretty well at first! 2017 I drop my third collection “Dark Bloom” and it FLOPS. The fit is terrible and customers lose trust. The orders nearly come to a halt. 2018 The worst year of my life. Between the internet tearing me down for how I looked, intense toxicity on my own tiny team, and the biz falling apart, I nearly give up. Not just POPFLEX but Blogilates the channel too. I am barely hanging on but Sam tells me to try one last time. “Give it 30 more days” he says. 2019 (not pictured) I refocus my energy on who I want to be, instead of being who others tell me to be. I rediscover myself, I rebuild my confidence, and as a result, completely transform my business too. 2021 I have an emotional breakdown. I realize that after 13 years of posting fitness videos and getting body shamed every single day, I had to take a break for my own mental health. During my break, I start showing a side of myself that no one’s ever seen before. Fashion designer Cassey emerges and my content shifts from teaching home workouts to sharing the creative process behind how I design my products. 2024 From Taylor Swift wearing the Pirouette Skort to hitting 10 MILLION subscribers on YouTube in the same year (WHAT!?), I am SO LUCKY to be living this life and doing what I love Every. Single. Day. WHAT A JOURNEY. Looking back at every time I wanted to give up, every learning opportunity, every time I worked myself to exhaustion, and every single person who supported (and STILL supports me!) along the way, I’m so overwhelmed with emotions. I really never thought I’d get here, and I’m so grateful. Can’t wait to see what’s next! SHOP POPFLEX TBH I NEVER THOUGHT IT WOULD HAPPEN. Not when I decided to defy my parents and apply for a job in fashion instead of applying to med school. Not when… Cassey{authorlink}https://www.blogilates.com/blog/design-evolution/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png
