entrepreneur

Auto Added by WPeMatico

It’s time for a real convo with real numbers…

affordable, affordable activewear, affordable fitness girls, Blog, blogilates, bts, cassey ho, Cassey's Blog, Designing, designs, entrepreneur, entrepreneurship, Life, popflex, prices, Products /

It’s time for a real convo with real numbers… “Your stuff is too expensive.” Not a single week goes by that I don’t hear this exact criticism about POPFLEX. I’m not going to waste any time arguing, defending, or justifying anything. HOWEVER, I do need some input from you. Ready? HOMEWORK: please answer all 3 to get % 1⃣ When you want something “affordable,” can you be more specific? We need to be speaking apples to apples here! What is your ideal price point for leggings? Be reasonable here though! No one can expect a luxury pair of leggings to cost $5, okay? 2⃣ What feature could you live without? For example: Removable bra pads. Cutting unnecessary features = lower cost. 3⃣ This one is for funzies. Is there a dream store you would love to see my designs in? Let’s manifest!     View this post on Instagram   A post shared by Cassey Ho (@blogilates)   I promise I am not ignoring you on the price convo. I hear you, but we need to have a real chat with real numbers. What you tell me in the comments today will really help me navigate the next steps to making things more affordable. Thank you for your help! “Your stuff is too expensive.” Not a single week goes by that I don’t hear this exact criticism about POPFLEX. I’m not going to waste any time arguing, defending, or… Cassey{authorlink}https://www.blogilates.com/blog/is-popflex-too-expensive/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

It’s time for a real convo with real numbers… Read More »

The 2025 POPFLEX Fit Planner is Here!!

2025, 2025 fit planner, best planner, Blog, blogilates, bts, cassey ho, Cassey's Blog, Designing, designs, entrepreneur, fit planner, fitness goals, goals, habit tracker, Health Goals, how to achieve goals, Life, new year, planner, popflex planner, Products, set goals, workout planner, workout tracker /

The 2025 POPFLEX Fit Planner is Here!! I can’t believe it’s been 12 years. WOW.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP 2025 FIT PLANNER The 2025 POPFLEX Fit Planner It’s here!!!! For those of you trying to balance your fitness life with your life life, this one’s for us. All the prompts and pages in this fit planner have been tweaked and perfected over the past decade+ as I’ve evolved over my fitness journeys: Daily meal planning Daily water tracking Daily sleep tracking Daily mood tracking Daily to-do checklist Weekly workout planner Weekly grocery list Monthly intentions Monthly reflections Cycle tracking Habit tracking Goal setting + tracking Workout challenges Healthy recipes 2025 vision planning + reflection   SHOP 2025 FIT PLANNER I am someone who loves tracking things with pen and paper and crossing things off physically. It just FEELS more like an accomplishment, you know what I mean? I can’t believe we are just a few weeks away from a whole new year. 2024 has gone by tooooo fast!!! TWO COLORS! Are you getting Black Metallic or Rainbow Gradient?! Ahhh it’s so hard to choose but honestly, there’s no wrong answer. What are your 2025 goals? Mine: to live my life to the fullest and live more spontaneously. Whatever the heart wants, the heart gets.   I can’t believe it’s been 12 years. WOW.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) The 2025 POPFLEX Fit Planner It’s here!!!! For… Cassey{authorlink}https://www.blogilates.com/blog/2025-popflex-fit-planner/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

The 2025 POPFLEX Fit Planner is Here!! Read More »

I know what you’re going to say…

Blog, blogilates, bts, cassey ho, Cassey's Blog, cloud romper, comfy, desert outfit, Designing, designs, entrepreneur, hooded romper, hoodie romper, how do you pee, how to pee in a romper, joshua tree, Life, lounge, popflex, Products, romper, romper with hood, romper with shorts, winter, winter outfit /

I know what you’re going to say… Don’t say it DO NOT SAY IT Not everyone’s cut out to be a romper girlie and THAT’S OKAY. Rompers are in my blood so I’ll wear them forever and design them forever no matter what anyone says. rOmPeRs 4 LyFe   View this post on Instagram   A post shared by Cassey Ho (@blogilates)   SHOP CLOUD ROMPER   The Cloud Romper The easiest cozy outfit ever. Tighten the bungee to cinch the waist, or let it out to go full Potato Mode. Of course she has romantic, blousy sleeves and a large enchanted hood. The two front pockets have zippers so nothing falls out while you lounge! Sam and I did a spontaneous trip out to Joshua Tree this weekend to stargaze and this was my morning desert outfit! It’s the POPFLEX Cloud Romper and I am 5’5” wearing sz S/M! Just don’t ask me how to pee, okay?   SHOP CLOUD ROMPER Don’t say it DO NOT SAY IT Not everyone’s cut out to be a romper girlie and THAT’S OKAY. Rompers are in my blood so I’ll wear them forever and… Cassey{authorlink}https://www.blogilates.com/blog/cloud-romper/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

I know what you’re going to say… Read More »

What CAN’T fit in this pocket?!

anti cameltoe, best leggings, Blog, blogilates, bts, cassey ho, Cassey's Blog, crisscross hourglass, crisscross hourglass legging, Designing, designs, entrepreneur, flares, inseam, inseams, leggings, Life, perfect legging, popflex, Popflex leggings, Products, Squat, travel, travel outfit /

What CAN’T fit in this pocket?! Sooo we need to talk about the POPFLEX Half Zip Warm Up Hoodie. I did make it for YOU, after all.   View this post on Instagram   A post shared by Cassey Ho (@blogilates)   SHOP HALF ZIP HOODIE The Half Zip Warm Up Hoodie A classic that I designed and launched a couple years ago, and to this day, remains one of my favorites. You can wear it long or cinch the adjustable bungees on the sides for a cropped look! The structured neck is so regal and gives a higher end, elegant look to an otherwise very casual, sporty piece! But the key to how good it looks is… THE SHAPE. It’s an inverted triangle that tapers you in at the waist. NO FRUMP HERE. Some other things that make the half zip hoodie one of my faves: Cloud fabric Drop shoulder Blousy sleeves A HUGE double-lined hood A zippered pocket (no dropped phones!)   And yeah… I did fit my entire lunch in the kangaroo pocket. Anyway, what else do you guys want to see? From full zip to no zip to half zip…which is your zip of choice!? SHOP HALF ZIP HOODIE Sooo we need to talk about the POPFLEX Half Zip Warm Up Hoodie. I did make it for YOU, after all.   View this post on Instagram   A post… Cassey{authorlink}https://www.blogilates.com/blog/half-zip-warm-up-hoodie-pocket/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

What CAN’T fit in this pocket?! Read More »

I tried to make the perfect legging…

anti cameltoe, best leggings, Blog, blogilates, bts, cassey ho, Cassey's Blog, crisscross hourglass, crisscross hourglass legging, Designing, designs, entrepreneur, flares, inseam, inseams, leggings, Life, perfect legging, popflex, Popflex leggings, Products, Squat, travel, travel outfit /

I tried to make the perfect legging… I can’t believe this legging has been going for nearly 4 years, and every year, as trends change, the bottom hem changes. We’ve added colors and inseams and as of now, you have 1,075 different options to choose from. FOR REAL. But as we add and evolve this legging, you know what stays? That iconic waistband That anti-cameltoe crotch That booty seam That squat proofability Those pockets And the fact that I’ll always cover my shorties to my supermodels.   View this post on Instagram   A post shared by Cassey Ho (@blogilates)   SHOP LEGGINGS What’s silhouette is your fave? I am 5’5” wearing the POPFLEX Crisscross Hourglass® Legging in size small, 27” inseam. This legging comes in xxs-3x in 5 inseams! For leggings measure from crotch to ankle bone. For flares measure from crotch to floor. I can’t believe this legging has been going for nearly 4 years, and every year, as trends change, the bottom hem changes. We’ve added colors and inseams and as of… Cassey{authorlink}https://www.blogilates.com/blog/the-perfect-legging/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

I tried to make the perfect legging… Read More »

The perfect plane outfit!

airplane, airplane outfit, airport, Blog, blogilates, bts, cassey ho, Cassey's Blog, Designing, designs, entrepreneur, Life, matching set, matching sweatpants, ooey gooey, plane, popflex, Products, set, sweatpants, travel, travel outfit /

The perfect plane outfit! Quiz: why do you need a collar in your the plane outfit? I wore the POPFLEX Ooey Gooey Half Zip and Ooey Gooey Sweatpants on my 14+ hour flight to Italy and it was perfect for making me look put together while also being soft and comfortable enough for sleeping!   View this post on Instagram   A post shared by Cassey Ho (@blogilates)   SHOP OOEY GOOEY Not so fun fact The one time I wasn’t wearing this half zip on the way back to the U.S., I put my printed boarding pass in a non-zippered pocket and 100% lost them at TSA. I was running around FREAKING OUT. Luckily someone returned them to an officer and I got them back but OMG. Unfortunately that’s not even a bad airport situation for me. I’ve def showed up to the wrong airport before, or right airport but 1 day late, or waited at the wrong gate not realizing my flight had already taken off. Thank goodness for Sam. Me traveling solo = bad news. Quiz: why do you need a collar in your the plane outfit? I wore the POPFLEX Ooey Gooey Half Zip and Ooey Gooey Sweatpants on my 14+ hour flight to… Cassey{authorlink}https://www.blogilates.com/blog/the-perfect-plane-outfit/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

The perfect plane outfit! Read More »

Turning your insults into costumes

Blog, blogilates, bts, cassey ho, Cassey's Blog, criticism, critics, Designing, designs, entrepreneur, insults, Life, popflex, Products, reality /

Turning your insults into costumes Please enjoy my current coping mechanism for insults.     View this post on Instagram   A post shared by Cassey Ho (@blogilates) At least they started off each insult with love. I am wearing the Supertee, the That’s A Wrap Skort, and the On the Run Ruffle Short from POPFLEX, ya know, just in case you wanna look like a trash bag, waitress or baby. Please enjoy my current coping mechanism for insults.     View this post on Instagram   A post shared by Cassey Ho (@blogilates) At least they started off each insult… Cassey{authorlink}https://www.blogilates.com/blog/turning-your-insults-into-costumes/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

Turning your insults into costumes Read More »

DEAD because this was not even on the bingo card of my dreams

Blog, booty shorts, bts, Business, Cassey's Blog, crisscross hourglass, crisscross hourglass booty short, Designing, designs, dream, entrepreneur, Fashion, fashion designer, i can do it with a broken heart, journey, lilac short skirt, lilac skort, music video, my story, pirouette skort, popflex, Products, skort, story, story time, storytelling, swifty, taylor swift, taylor swift pirouette skort, trend, Trending, twirl skort, YouTube /

DEAD because this was not even on the bingo card of my dreams CURRENT STATE: Having POPFLEX make an appearance in a Taylor Swift music video was not even on the bingo card of my dreams…and I dream BIG. And not once but FOUR TIMES!!! FOURRRR! WHAT. IS. HAPPENING. I have no words. Just . Goodbye. Just kidding. We must talk about what outfits she’s wearing!   View this post on Instagram   A post shared by Cassey Ho (@blogilates) If you haven’t seen the video yet, go watch!! I love the bts footage from the tour. And you can see how many outfits look familiar . WATCH THE MUSIC VIDEO Sighting #1: The Twirl Skort When I saw her in the Twirl Skort, I was like WAIT, is that?!!!! And my heart started pounding. My Slack blew up with messages from my team but I was frozen, staring at my tv. Neverrrr in my wildest dreams did I think I’d live a moment like this, but now it was happening AGAIN?!   View this post on Instagram   A post shared by POPFLEX (@popflex_active)   You spotted this one SO FAST too! The POPFLEX DMs on Insta were going crazy with messages just as excited as I was. Love how we’re all a bunch of Swifties!   SHOP TWIRL SKORT Sighting #2 and 3: THE ‘lilac short skirt’ At least we’re assuming the Pirouette Skort in digital lavender is what she’s talking about. I mean, it also made an appearance in her Fortnight reel so it must be, right?! Omg I thought I died when that happened and now it’s in a legit music video?! WHAT IS HAPPENING. She’s wearing the matching Corset Bra too! SHOP PIROUETTE SKORT SHOP CORSET BRA Sighting #4: Crisscross Hourglass Booty Shorts OMG when her outfit transitioned from the Pirouette Skort to the Crisscross Hourglass Booty Shorts, my soul left my body. That was it. That’s all I remember. Just imagining her wearing and rehearsing in the clothes I designed…my face hurts from smiling so hard.   SHOP CRISSCROSS HOURGLASS BOOTY® SHORTS   I think I’m still in shock. FOUR POPFLEX APPEARANCES IN ONE MUSIC VIDEO?!!! CURRENT STATE: 💀 Having POPFLEX make an appearance in a Taylor Swift music video was not even on the bingo card of my dreams…and I dream BIG. And not once… Cassey{authorlink}https://www.blogilates.com/blog/popflex-taylor-swift-music-video-outfits/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

DEAD because this was not even on the bingo card of my dreams Read More »

This trend but my designs evolve as I evolve

2012, 2024, Blog, body shaming, bts, Business, Cassey's Blog, Designing, designs, dream, entrepreneur, Fashion, fashion designer, fitness videos, journey, motivational tanks, my story, popflex, popflex history, popflex team, Products, story, story time, storytelling, team, tiktok trend, trend, Trending, young cassey /

This trend but my designs evolve as I evolve TBH I NEVER THOUGHT IT WOULD HAPPEN. Not when I decided to defy my parents and apply for a job in fashion instead of applying to med school. Not when I recorded one Pilates video intended for a small group of my students and put it on YouTube. Not when I started selling motivational tanks out of my parents’ garage. I had a dream I couldn’t ignore, and I followed it! The journey along the way was messy at times, but it allowed me to evolve and allowed my designs to evolve.     View this post on Instagram   A post shared by Cassey Ho (@blogilates)   2012 My merch begins with motivational tanks. The “Train like a beast look like a beauty” design gets so popular that the exact graphic gets ripped off by a large dept store which directly impacts my small biz. I stop making tanks altogether.   2016 I decide to go after my childhood dream of becoming a fashion designer and launch POPFLEX. Everyone’s excited and it starts off pretty well at first! 2017 I drop my third collection “Dark Bloom” and it FLOPS. The fit is terrible and customers lose trust. The orders nearly come to a halt. 2018 The worst year of my life. Between the internet tearing me down for how I looked, intense toxicity on my own tiny team, and the biz falling apart, I nearly give up. Not just POPFLEX but Blogilates the channel too. I am barely hanging on but Sam tells me to try one last time. “Give it 30 more days” he says. 2019 (not pictured) I refocus my energy on who I want to be, instead of being who others tell me to be. I rediscover myself, I rebuild my confidence, and as a result, completely transform my business too. 2021 I have an emotional breakdown. I realize that after 13 years of posting fitness videos and getting body shamed every single day, I had to take a break for my own mental health. During my break, I start showing a side of myself that no one’s ever seen before. Fashion designer Cassey emerges and my content shifts from teaching home workouts to sharing the creative process behind how I design my products.   2024 From Taylor Swift wearing the Pirouette Skort to hitting 10 MILLION subscribers on YouTube in the same year (WHAT!?), I am SO LUCKY to be living this life and doing what I love Every. Single. Day. WHAT A JOURNEY. Looking back at every time I wanted to give up, every learning opportunity, every time I worked myself to exhaustion, and every single person who supported (and STILL supports me!) along the way, I’m so overwhelmed with emotions. I really never thought I’d get here, and I’m so grateful. Can’t wait to see what’s next!   SHOP POPFLEX   TBH I NEVER THOUGHT IT WOULD HAPPEN. Not when I decided to defy my parents and apply for a job in fashion instead of applying to med school. Not when… Cassey{authorlink}https://www.blogilates.com/blog/design-evolution/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

This trend but my designs evolve as I evolve Read More »

Can you use the Cora Backpack for school?

2024, bags, best backpack, Blog, blogilates, blogilates backpack, bts, Business, Cassey's Blog, cora, cora backpack, Designing, designs, entrepreneur, gym backpack, gym backpacks, gym bag, laptop, pack my bag, popflex, popflex backpack, Products, school, school backpack, shoe compartment, Snacks, travel, travel backpack, unpack my bag, water resistant bag, work backpack, yoga backpack, yoga mat straps, yoga straps /

Can you use the Cora Backpack for school? The comment: “Hey could u make a backpack just for school no yoga mat holder?” Sooo it’s been a while since I’ve been in school but I think the Cora Backpack is perfect for a lot of things, including school. Why? Because it’s sleek, comfy to carry, and holds A LOT OF STUFF. Let me show you.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP CORA BACKPACK A recap of all the things I fit into my Cora Backpack: Snacks (like, a lot of snacks) Water bottle Sunglasses, keys, wallet, etc. Notebook, planner, folders Laptop Headphones Pens Gum, lotion, hand sanitizer, lip gloss Shoes The Cora DOES have yoga mat straps on the bottom, but you can use them to carry a hoodie or umbrella instead. Or just don’t use them! They’re pretty low key. OH and the fabric on this backpack is not only sleek, but it’s also water resistant and cushy. Perfect for walking to class even in icky weather. I’m obsessed with this backpack Personally, I think it’s perfect for school, work, travel, or even as a diaper bag. It comes in 4 colors! I hope you love!   SHOP CORA BACKPACK I think yes. Unpack my bag with me! Cassey{authorlink}https://www.blogilates.com/blog/popflex-cora-backpack-school/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

Can you use the Cora Backpack for school? Read More »