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You’ll never guess who came to my Target meet & greet

affordable activewear, affordable fitness girls, Blog, blogilates, blogilates for target, bts, cassey ho, Cassey's Blog, Designing, designs, entrepreneur, entrepreneurship, layering, Life, ms. Lyttle, popflex, prices, Products, target, teacher, teachers, young cassey /

You’ll never guess who came to my Target meet & greet Please go write your teachers. They are still thinking about you.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) What a surprise to see one of my teachers at my Target meet and greet last weekend! Ms. Lyttle was my 2nd grade teacher at Welby Way Magnet School and I’ll never forget the kindness she extended towards me and my family. She was an incredible teacher but also cared for her students like they were her own kids. I remember one day, my parents couldn’t pick me up from school so she offered to drive me home that evening. She didn’t have to but she did, and it’s things like that make me think of her and how she’s doing every once in a while. I don’t know why I hesitate when I think about reaching out to my teachers. I think about this a lot actually. I guess I’m scared they won’t remember me and it’ll be “weird” but honestly who cares because there’s nothing weird about telling someone how much of a positive impact they’ve left on your life, FOR life. So, no more hesitating. I’m writing my favorite teachers and professors right now, and thanking them for helping to shape me into the woman I am today. I urge you to do the same and make them smile. Please go write your teachers. They are still thinking about you. ❤️   View this post on Instagram   A post shared by Cassey Ho (@blogilates) What a surprise to… Cassey{authorlink}https://www.blogilates.com/blog/target-meet-and-greet/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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The most versatile layering top ever!

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The most versatile layering top ever! HAPPY NEW YEAR everyone! I started off my year…SLEEPING into 2025, and you know what? It was perfect. Exactly what I needed after a whole year of NOT, leading up to the Blogilates for Target launch! Today I wanted to share with you one of my fave pieces from the collection: The Reversible Bow Back Tee! It’s the most versatile layering top ever! With 4 ways to wear it, you’re not buying 1 shirt for $25…it’s like buying 4 shirts for $25 AND you can wear it working out AND going out.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP REVERSIBLE BOW BACK TEE Alsoooo, I’ve been visiting random Targets and seeing how picked over the space is looking which BTW is the ONLY TIME I think I’ll ever be excited to see empty racks! Your enthusiasm for this collection (all the TikTok’s that are never ending on my FYP whatttt!?) has been the coolest thing ever. You can get the Blogilates Reversible Bow Back Tee in store or on Target.com but at the rate people are tiktoking who knows how long this one’s gonna last! Thank you so soooo much for your support. I feel the future is looking bright… HAPPY NEW YEAR everyone! 🎆 I started off my year…SLEEPING into 2025, and you know what? It was perfect. Exactly what I needed after a whole year of NOT, leading… Cassey{authorlink}https://www.blogilates.com/blog/blogilates-for-target-reversible-bow-back-tee/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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I just launched a clothing line… AT TARGET

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I just launched a clothing line… AT TARGET TODAY IS THE DAY! When you walk into any of Target’s 1800 US stores, you’ll see Blogilates apparel right up front, for the first time ever.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP BLOGILATES FOR TARGET OMG OMG OMG. It’s always surreal to see my products on shelves, even four years after my very first equipment launch. But today after laying eyes on my apparel designs in the store, I’m overwhelmed with emotions. Managing two brands at once while navigating a project of this size with a faster turnaround than I’ve ever experienced was HARD. Like, maybe my hardest year. But seeing it now… seeing my childhood dream right in front of me, along with the surge of love and support from Blogilates community… I’m so grateful. It was totally worth it. Anyway, ready to see Blogilates for Target?! I spy a hoodie that hoodies AND IT HAS NEVER HOODIED AT $35 SO YOU BETTER SNATCH IT. Seriously though, you know I hold my hoodie standards very high. The Marshmallow Hoodie has: An oversized fit Super soft fabric A double-lined hood Blousy sleeves And before you ask me for a half-zip version… I gotchu. The Marshmallow Half Zip is for you. If you need something ultra cozy, the Campfire Fleece is ready to snuggle. SHOP MARSHMALLOW HOODIE Does this skort look familiar? I have a feeling the Ballerina Skort is gonna go quickkk. The layered skirt is ultra-twirlable, the crisscross waistband gives you an hourglass shape with no pinching, and YES the built-in shorts have pockets. Will you pair your Ballerina Skort with the Reversible Bow Back Short Sleeve, which can tie in the front OR back (omg I love both ways), the ultra feminine Love Story Long Sleeve (which also bow ties in the back!), or maybe with the Crisscross Sports Bra? This bra is giving Bridgerton with it’s low square neckline and crisscross back. But guess what you won’t find? REMOVABLE PADS. There are pockets to add your own if you want and a nip cushion layer for a little extra coverage. Speaking of Bridgerton and princess vibes, the Corset Tank and Corset Cropped Bralette are the cutest, most romantic (but still functional) tops you will ever wear to the gym. I cannot get enough of the princess seams! SHOP TOPS Ok so the Crisscross Slit Skort has a high-rise A-line fit, which looks sooo flattering with the hourglass accentuating waist band. The built-in shorts have pockets because duhhh and the little slit in the front shows a little leg, but not too much. The perfect cutesy amount. A moment for this skort with the matching Strappy Tank. Are you loving how many ways you can build an outfit? AN AFFORDABLE OUTFIT? Its me! In the Ballerina Dress Omg that’s me! OMG this dress! I need to see it in ballet or ice skating action. If you get it will you pretty please send me pics or tag me @blogilates?! If you want an active dress with more coverage, you must check out the Romance Run Dress! It has thicker, adjustable straps and the skirt is slightly more structured, but still twirlable! The Game Set Match Dress is really fun too – It has a halter neck and drawstring waistline! SHOP DRESSES Jumpsuit = Easiest outfit ever 99 percent of the time, I’m running late because I can’t decide on my out. Jumpsuits are totally SAVING ME because it’s just one piece and I’m done! The Sweetheart Jumpsuit is such a vibe. How adorable is that neckline?! And omg the fabric… it’s sooo soft! When I was in-store I just kept going back and touching it. I mean, we’ve all dreamed of an outfit that feels like pajamas but looks totally put together? If you’re looking for a jumpsuit to workout in, go for the Peekaboo Flare Jumpsuit! It’s the perfect example of fashion meets function. I’m obsessed with the wide neckline and peekaboo cutout in the front. And because I am obsessed with one-piece outfits, I had to make a romper too! The Barre Romper is like a romper version of the Ballerina Dress! So cute and feminine… just please don’t ask me how to pee. Last but not least, some staples Why are the staples sometimes the hardest to find? For example, there are sports bras everywhere, but it’s so hard to find one that fits just right without looking blah – I know this is especially true if you have bigger boobs. SO, enter the Cardio Queen Bra. This bra is medium-impact and super adjustable to get the right fit. And don’t you love that V neckline and keyhole in the back? Same with running shorts! I just couldn’t find a pair that I love. Everything gave me diaper butt or looked boring and eventually… I just designed my own. The Ruffle Short has as stretchy, non-pinchy waistband and built in shorts that won’t give you uncomfy cameltoe. No diaper butt in sight – Only a cute ruffle! OF COURSE there are leggings! Both the Crisscross Legging and Crisscross Flared Legging have an anti-cameltoe front panel, squat-proof fabric, a heart-shaped booty seam, and pockets (the necessities!), plus fun new details! The legging has a cute lil ruched ankle detail and the flares have an ankle slit. Oh and the flare sits below the knee to elongate the leg! Next, the Travel Trouser! These wide leg pants are comfy cozy, but the pin tuck seams give a slightly more elevated look. These with the Marshmallow Hoodie = The perfect travel fit. SHOP BLOGILATES AT TARGET The magic is in the details Every detail of this collection was so thought out, from the design features to the fabric, to the color options, down to the tags (omg what a learning curve). We had a vision and we showed up to give you our very best. The team that made this

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Wait… Is This Really Happening?!

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Wait… Is This Really Happening?! You’ve been asking to see my clothes in Target for like… ever. For years I was like yeah me too except ummm that’s really hard to do. But guess what? IT’S HAPPENING. On December 28th, Blogilates is going to be in the front of all Target stores. All because of you!!   View this post on Instagram   A post shared by Cassey Ho (@blogilates) Storytime. Four years ago, almost to the day, I wrote a blog post just like this one. My heart was bursting with excitement (mixed with anxiety), just like it is right now. In December of 2020 I was announcing the first launch of Blogilates at Target! It was a test program, and I was sooo nervous. I didn’t know what to expect. And then, you left the shelves empty.  You guys sold everything out before the test period was even over because of your enthusiasm, love, and care (thank you for cleaning the shelves with me, btw). Target decided to keep Blogilates in store and we’re still there today, 4 years later!  Fast forward to last year around this time.  The apparel team at Target reached out and asked to visit me and the design team to see what we were up to. They had seen the growth of POPFLEX and wanted to know more. Ummm what?! So I spent last Christmas making the most intense deck of my life while also living the most intense time of my life. Literally. We were in the middle of moving into a new office in LA, while also setting up a new design studio in Atlanta, while Sam and I were moving houses. All while doing fittings, photoshoots, and launches. It was insanity.  But we did it! The Target execs flew out to come see baby lil us at our Atlanta design office and yes…we were all FREAKING out but knew this was our only chance to prove that we could really be a brand at Target. We decided to pitch an affordable activewear line – something you guys have been asking for since forever!  So we got to work and prepped a 108-slide deck to show every reason why an apparel partnership at Target would make sense, leading first with YOU guys. Thanks for leaving comments all over my pages for the past few years because these comments are the exact ones I led the presentation with! I’ll never forget the energy of our team the evening before our presentation. It was like a group of college students cramming together for a final project, except the energy was unlike anything I’d experienced before in school.  Everyone wanted it BAD. The entire team gave it their all, not a single slacker in sight. Even my nails cooperated as I applied them in the car.  On the big day, we presented and luckily we were not met with crickets. PHEW. There were questions and there seemed to be genuine enthusiasm! After the 5-hour meeting, we were SO happy but also kinda delusional. TBH I thought we aced it! But then afterwards we didn’t hear from them for weeks and we were scared we did not, in fact, ace it. I told myself if it was meant to be, then it would be and tried to stay positive. And then, I GOT THE CALL. Target wanted Blogilates front and center at the gateway space right when you walk in. At all 1800 stores. A FULL ON COLLECTION. They wanted to bring my vision for affordable activewear to life. I died. And got to work immediately. Then, for the next several months I died almost every week trying to figure how HOW do we actually pull off designing for 2 brands at the same time. First off, this was a much faster development timeline than POPFLEX. We usually give 1-2 years for one style and this time we had to get it all done in a matter of months, which was really scary.  Keep in mind that the entire product development team that worked on this collection was literally 7 people. SEVEN. We’re not big at all. We’re very much a small business now working with one of the biggest companies in the entire world.  Were we intimidated? Yes. Extremely. But it was clear early on that we had to face this head on and transform from small biz to acting like a big biz overnight if we wanted to make this happen. There was no rest and no training period. We just had to GO and learn and make mistakes as we went. There were a lot of fires along the way and problems piled on week after week.  I’m so exhausted. The team truly gave everything to this collection. And now we’re two days away from launching my second clothing brand, Blogilates exclusively at Target.  I can’t believe I’m saying that. I can’t believe that boom, just like that, Target is going all in and putting my designs at the front of the store. And craziest of all, in all 1800 stores. ALL 1800!! I feel so grateful, so exhausted, and like I won the retail Superbowl.  Well, actually let’s see if you guys like it, and then I’ll feel like I truly won.  December 28th is the day! It’s going to be a 6 week test, which means if you guys show that you like it (by buying it), then Target may want to bring the brand back in store. If not, it’s over. That’s it.    PREVIEW BLOGILATES FOR TARGET My intention for this collection was not only to bring you affordability, but also a romantic take on activewear that is of course functional. I can’t wait for you to see everything in real life! And to try things on before you buy!! In the meantime, you can go to Target.com to preview all the styles and heart your faves before it goes live. Oh and please go in-store to

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It’s time for a real convo with real numbers…

affordable, affordable activewear, affordable fitness girls, Blog, blogilates, bts, cassey ho, Cassey's Blog, Designing, designs, entrepreneur, entrepreneurship, Life, popflex, prices, Products /

It’s time for a real convo with real numbers… “Your stuff is too expensive.” Not a single week goes by that I don’t hear this exact criticism about POPFLEX. I’m not going to waste any time arguing, defending, or justifying anything. HOWEVER, I do need some input from you. Ready? HOMEWORK: please answer all 3 to get % 1⃣ When you want something “affordable,” can you be more specific? We need to be speaking apples to apples here! What is your ideal price point for leggings? Be reasonable here though! No one can expect a luxury pair of leggings to cost $5, okay? 2⃣ What feature could you live without? For example: Removable bra pads. Cutting unnecessary features = lower cost. 3⃣ This one is for funzies. Is there a dream store you would love to see my designs in? Let’s manifest!     View this post on Instagram   A post shared by Cassey Ho (@blogilates)   I promise I am not ignoring you on the price convo. I hear you, but we need to have a real chat with real numbers. What you tell me in the comments today will really help me navigate the next steps to making things more affordable. Thank you for your help! “Your stuff is too expensive.” Not a single week goes by that I don’t hear this exact criticism about POPFLEX. I’m not going to waste any time arguing, defending, or… Cassey{authorlink}https://www.blogilates.com/blog/is-popflex-too-expensive/Blogilates The official blog of Cassey Ho https://i0.wp.com/www.blogilates.com/wp-content/uploads/2021/02/fav-1.png?fit=32%2C32&ssl=1

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