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This is My “Pinch Me” Moment

This is My “Pinch Me” Moment And just like that, the 2023 BlogiFam Retreat is over. From permanent bracelets (apparently next year everyone wants tattoos now) to posing like Zara models in our denim on denim to a group GRWM to squealing with joy at seeing Saturn. I’m exhausted but filled.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) During our fireside chat portion, I was asked what my “pinch me” moment has been and my answer was this: I never knew that the people and the energy in this room could ever be real. To be surrounded by passionate humans, battling through the challenges of growing a business together, but also soaking in the joys of seeing you guys wear POPFLEX proudly, it’s really a journey like no other. Growth drives me. I love it. I live for it. I like going fast and I want to go FASTER. But like with fitness, you can’t see progress without rest. It’s tough when you guys are excited, I’m excited, the team is excited and we want to do more more MORE for you! But the truth is, we need to learn to slow down before we break down. I care about all the people you see in these pics so much (plus 2 new mamas/soon-to-be mamas who were there in spirit) and it is my responsibility to keep everyone here strong and happy. The energy that we have right now must be protected and I’ll do everything in my power to keep it that way. Daily, things are changing, and keeping up with the demands of the business while taking care of fam is proving to be extremely difficult. It’s all new… every day is new…and every day feels like a test that keeps getting harder. A test you can’t study for. A test you have to ace. I don’t know all the answers but what I do know is that it begins with nurturing the hearts and souls of the people on the team first, and the rest, we’ll figure out together. And just like that, the 2023 BlogiFam Retreat is over. From permanent bracelets (apparently next year everyone wants tattoos now) to posing like Zara models in our denim on denim… Cassey{authorlink}https://www.blogilates.com/blog/2023-blogifam-retreat/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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Chasing waterfalls in Switzerland 🇨🇭

Chasing waterfalls in Switzerland 🇨🇭 Somehow fit in a Switzerland trip between a crazy photoshoot, a few product launches, moving out of our old office, and prepping for our annual company retreat this coming Monday…am I tired? Yes. But we made the choice to live this life and I’m grateful for it every day. Youtube invited Sam and I to their Zurich HQ to consult the engineers and designers on how to make a better product for creators, so it was firstly a work trip but we managed to squeeze in a little extra time to explore this charming country! We even got in a little fight about HOW MUCH exploration we could do in one day. But don’t worry, all is resolved…because we ended up doing what I wanted .   View this post on Instagram   A post shared by Cassey Ho (@blogilates)   I always feel so lucky that we get to travel together for work and experience new places as a couple! But also, if I didn’t have Sam I’d be showing up at airports on the wrong days (yes it’s happened), missing flights while literally sitting at the gate (yeah that’s happened too), and getting caught by the authorities (soooo on this trip I jumped on a train thinking I had paid the fare and Sam wanted to check my ticket to make sure I did but I didn’t let him bc INDEPENDENT WOMAN and then when the ticket checkers went around I got in trouble…SO YAH I WAS WARNED AND IT STILL HAPPENED.) Switzerland exploration recap! Okay here are the highlights! The power of the Rhine Falls I saw a video of this platform next to Rhine Falls and knew we HAD to find it. I needed to feel the power! Riding the gondola to toboggan at Mt. Pilatus and seeing the Lucerne cows A lil scary going up but totally worth it!   Visiting Lauterbrunnen to see a town in the Swiss Alps with a dramatic waterfall backdrop Literally a fairytale town.   Old Town Zurich I cannot get over these natural water colors omg!   Alright now time to head back bc it’s about to be retreat time! Somehow fit in a Switzerland 🇨🇭 trip between a crazy photoshoot, a few product launches, moving out of our old office, and prepping for our annual company retreat this coming… Cassey{authorlink}https://www.blogilates.com/blog/chasing-waterfalls-in-switzerland/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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This might be the fastest I’ve ever gotten ready…

This might be the fastest I’ve ever gotten ready… How fast can I get ready?! Take your guesses now.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) 17. SECONDS. I seriously love rompers and jumpsuits SO MUCH bc they save me SO MUCH TIME getting ready. I take FOREVER trying to find the perfect top to match to the perfect bottom, so dresses are great…except I don’t like how I can’t be as free as when I’m in shorts/pants. The POPFLEX Go with the Flow Jumpsuit can be dressed up or down or even just worn inside the house to lounge. It is SO COMFY. I’m wearing XS (recommend to size down) and the regular length. I’m 5’5”. And if you have concerns with the bathroom, all you do is slip the shoulders off, pull down, pee, wipe, and pull up. Please don’t ask me for a demo SHOP JUMPSUITS How fast can I get ready?! Take your guesses now.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) 17. SECONDS. I seriously love rompers… Cassey{authorlink}https://www.blogilates.com/blog/how-to-style-a-jumpsuit/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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The most flattering and comfortable thing I’ve ever put on my body

The most flattering and comfortable thing I’ve ever put on my body Hey guys! Today, you are witnessing the beginning of something new. In 2016, I started POPFLEX to make cute workout clothes. Then as the brand evolved, and I evolved, the mission became so much more. It became about solving problems. It became about innovation. It became about making the best fitting clothes in the world for women. 8 years I’ve practiced making activewear. And today, I challenge myself to expand into a new space. Today I introduce you to Popflex Active Casual.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP JUMPSUITS I’m taking all the comfort and performance features from my workout wear and integrating it into casual wear, because WHY NOT? You guys have lives outside of the gym and I wanna be there with you too. I’m starting with my favorite closet staple: a jumpsuit! The Go With The Flow Jumpsuit YOU GUYS. The Go with the Flow Jumpsuit is literally the most flattering and most comfortable thing I’ve EVER put on my body. The cut This is a wide-leg jumpsuit which means the lower half is super flowy and the top is more snatched. It has a wide, square-cut neckline and a racerback. You can dress it up or down and wear it literally anywhere. You have OPTIONS I love it so much that I had to make it in multiple inseams (petite, regular, tall) AND in a sleeveless and long sleeve version…WITH THUMBHOLES. This comes in XXS to 3X and is extremely stretchyyy! You can get your normal size if you like things loose or you can size down one if you want a little more waist snatch. I also made the inseams extra long so that you can wear it with heels, which is how I like to wear my jumpsuits! I’m wearing the XS in the regular inseam with heels. I’m 5’5”. Pockets! Duhh. What do you think?! Are you making the Go With The Flow Jumpsuit your fall staple outfit?! This is the beginning of Active Casual but it doesn’t mean it’s the end of Activewear. I’ll still be designing your leggings, sports bras, and hoodies, but I hope from here on out I can make clothes for you in more parts of your life. SHOP JUMPSUITS Hey guys! Today, you are witnessing the beginning of something new. In 2016, I started POPFLEX to make cute workout clothes. Then as the brand evolved, and I evolved, the mission… Cassey{authorlink}https://www.blogilates.com/blog/go-with-the-flow-wide-leg-jumpsuit/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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Since we all have different headlight intensities…

Since we all have different headlight intensities… Hey guys! You asked for no mesh so here you go! The Cleo Crop Bralette     View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP CLEO CROP BRALETTE She turned out super cute with her corset seams. I’m obsessed! But you know what makes her even more special? When I released my first design with a nip smoothing layer and no removable pads, y’all ate it up! The Celeste Mesh Bralette sold out so fast! But I noticed a range of reviews on the nip smoothing layer – some saying it was enough and others saying that their were still showing through! I getchu. We’ve all got diff headlight intensities. So with the launch of my new no mesh design the Cleo Crop Bralette, I wanted to test out a new feature: Optional pad pockets. Use it or don’t, but up to you. Some girlies love the rounded shape and extra coverage the pads give them so I’m putting pockets there in case you need them! If you don’t, don’t worry. But everyone gets that cushy nip smoothing layer regardless! This style comes in XXS to 3X, is meant to be a lower impact sports bralette, and I’m wearing size small! If you’re looking for higher impact, check out my Superbra! K hope you love! Any q’s leave em below! SHOP BRAS Hey guys! You asked for no mesh so here you go! ✨ The Cleo Crop Bralette ✨     View this post on Instagram   A post shared by Cassey… Cassey{authorlink}https://www.blogilates.com/blog/cleo-corset-bralette/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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The Beach Bed Towel is a total game changer

The Beach Bed Towel is a total game changer Hey guys! You can count on me to add pockets…TO EVERYTHING I’ve never designed a beach towel before but I figured I could update a few things to the traditional towel:     View this post on Instagram   A post shared by Cassey Ho (@blogilates) The Beach Bed Towel 4 secret pockets to hide your valuables (plus it acts as a weight when stuff is inside so your towel won’t blow away!) The fabric is made of recycled plastic bottles (about 40 bottles per towel) Double-sided + reversible Boho tassels AS BIG AS A TWIN SIZED MATTRESS SHOP BEACH BED TOWEL SHOP BEACH BED TOWEL   Sorry should have told you about the Beach Bed Towel at the start at summer but better late than never! Annnnd Swim just restocked – did you see?! Now’s the time to grab anything you missed the first time around! Did you guys go anywhere fun this summer? Hey guys! You can count on me to add pockets…TO EVERYTHING 😘 I’ve never designed a beach towel before but I figured I could update a few things to the… Cassey{authorlink}https://www.blogilates.com/blog/beach-bed-towel/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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Cutting my bangs HOURS before the red carpet

Cutting my bangs HOURS before the red carpet Hey guys! Remember when I said I’d vow to myself to dress up to my heart’s content at every event going forward? Okay well for this year’s Streamys my heart said BANGS so a few hours before the red carpet I decided to get my bangs cut and honestly – HONESTLY I don’t need to jump out of airplanes bc this is the type of risk that gets my adrenaline pumping .     View this post on Instagram   A post shared by Cassey Ho (@blogilates) I remember attending my first Streamys 10 years ago…can’t believe how much the online world has changed since then…and how much I’ve changed since then! Back in 2013 I was in the thick of Blogilates song challenges wearing “train insane or remain the same” neon-colored motivational shirts and my hair was nearly blonde! These days, I get to design cool products with you, girls now work out in skorts and skleggings, and my hair is black. What a time to be alive! At this year’s show, I had the honor of presenting a Streamy Award to someone I admire in the creator space. I was so happy to choose my friend Joanne (The Korean Vegan), whose voice soothed me throughout the pandemic with her soulful stories and beautiful cooking videos. But the best part is, over the past year we’ve become actual, real friends. It’s hard to make friends as adults because as you go through life, trusting the wrong people turns into getting burned, so you get cautious, you begin to lose trust in all people, and then you build up a wall to protect yourself from the bad ones only to keep the good ones out too. I’m so grateful for you Joanne! And so happy that we got to celebrate you and your amazingness last night with the entire internet community! Thank you Sam for being the best date! Thank you Jennifer and Jen-Ai for flying out to celebrate our POPFLEX nomination! Thank you Streamy Awards for a glamorous evening. Btw my dress is Milla, my shoes are BCBG, my nails are Glamnetic, my earrings are Amazon and my hair and makeup are by Soreya Yann. K love you byeeeee! Hey guys! Remember when I said I’d vow to myself to dress up to my heart’s content at every event going forward? Okay well for this year’s Streamys my heart… Cassey{authorlink}https://www.blogilates.com/blog/streamy-awards-2023/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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“A workout dress won’t work on my body.”

“A workout dress won’t work on my body.” Hey guys! If you think a workout dress isn’t for you or “wouldn’t work” for your body type, this post is for you. First of all, I get it! If I can’t envision something on my body, I’m not buying it.  That’s one reason why I try to show you a product on as many different bodies as possible! But that’s not all – I test every new design on lots of bodies so when you DO buy it, the fit is perfect. From start to finish in the design process, we’re checking fit across all sizes, taking notes, making improvements, and repeat. Once the design is complete, we have one more try-on sesh with our Try On Crew to help you envision the product on your body. Let’s try on the Matchpoint Zipper Dress This is the third active dress to join the POPFLEX fam. Every new dress design has its own unique flair, but also improvements in fit! How “twirlable” is the skirt on different body types? Is there enough boob coverage across sizes? Is there any weird bunching? Is it comfy to wear? Those are just a few examples of what we’re looking for, to ensure perfect fit for sizes XXS-3X. Anyway, here’s a little try-on vid so you can see the Zipper Dress on different bodies.     View this post on Instagram   A post shared by POPFLEX (@popflex_active) SHOP MATCHPOINT ZIPPER DRESS The reviews are in Your feedback is so important for future designs! Plus I know reviews are a major part of the research process when I have my eye on something! Here are a few reviews for the Matchpoint Zipper Dress. Sharon, Try-On Crew Measurements: Height: 4′ 9″ Bust: 31.5″ Waist: 25.4″ Hips: 32.25″ Size: XS Sharon says, “Love the fit of this dress! The length is just right even for someone like me who has a short stature. I definitely feel like I can move more freely and fluidly in this dress without worrying that the straps might fall. The zipper is super smooth and easy to use and I like that it doesn’t get caught on anything on the way up. The shorts underneath feel a little more structured than previous inner shorts, so it does feel like they stay in place a little better without moving around too much.”  This is so stunning on you! And I AGREE it’s the worst when you’re trying to workout but falling straps or flimsy shorts constantly need adjusting. So happy this works for you! Allison, Try-On Crew Measurements:  Height: 5′ 10″ Bust: 37″ Waist: 31″ Hips: 41″ Size: M From Allison! “A sexy little black workout dress!! I was wary of having a zipper on a workout dress but felt very secure! The latch in the inside makes sure the gals stay in! The skirt is incredibly twirl-able and the built-in shorts are perfect! They have two pockets! It’s great for on-the-go or medium-intensity workouts (Pilates approved!).” Omg YES feeling secure is a must! Happy twirling! Brandy, Try-On Crew Measurements:  Height: 5′ 4″ Bust: 37″ Waist: 33″ Hips: 41.5″ Size: L Brandy says, “Love the color and softness of the fabric, the dress is very comfy and stylish!” I can literally feel the confidence through this pic! Love that color on you! Hopefully this helps! Now do you feel confident that you could totally rock a workout dress? Do these try-ons help with figuring out which size to get?! Hey guys! If you think a workout dress isn’t for you or “wouldn’t work” for your body type, this post is for you. First of all, I get it! If… Cassey{authorlink}https://www.blogilates.com/blog/matchpoint-zipper-dress-workout-dress-reviews/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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The 2.5-Year Superbra Journey

The 2.5-Year Superbra Journey Girls, get ready. It’s everything you wished for. 2.5 years in the making and I’m finally ready to share with you what will be the best sports bra in the world. Were you one of the 22,000 women who filled out the survey back in 2021? If so, you helped create this: The POPFLEX Superbra.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) The Superbra Journey Why did it take 2.5 years? Because we had to get creative and go back to the drawing board so many times. Here’s a lil peek at the BTS.   View this post on Instagram   A post shared by Cassey Ho (@blogilates) SHOP SUPERBRA Can you believe how many times the design changed!? As you can see, the product development process is truly A PROCESS. Good, reliable products take time, but with the speed of social media and fast fashion setting the pace, I feel like it’s warped people’s sense of time. (Copying other people’s designs and getting them out in a matter of weeks is UNNATURAL!) 9-12 months is the average time I can sketch something from your requests, develop, and produce, but the harder ones like Superbra need even more attention. Anyway, thank you for giving me grace and patience. I’m currently editing my Superbra video and I cannot wait to show you all the cool features! How to help those affected by the wildfire. Cassey{authorlink}https://www.blogilates.com/blog/the-superbra-journey/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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The pleated skort young me wishes she had

The pleated skort young me wishes she had Hey guys! I wish I had this skort growing up! As an ex-captain of the tennis team 00’s player, we did NOT have cute uniforms. Our team wore men’s soccer shorts rolled down 3 times to make them look somewhat cute. I’m happy that women’s activewear has evolved sooooo much and I’m so grateful to be a part of this industry. But really, I am. I was just telling Sam over dinner tonight how lucky I feel to be doing what we’re doing. As unpredictably crazy as it gets sometimes, I am doing exactly what I want. Like literally exactly. Thank you for watching these videos, wearing the clothes, and letting me be a fashion designer. You don’t know how many tears I cried, how much screaming I endured, and how many nights I spent wondering if my life was still worth living…all for a dream I knew one day, some way, somehow, was going to be my reality. So thank you. Thank you for letting me do this. Oh wow, hold. I went real deep before even telling you about this skort!     View this post on Instagram   A post shared by Cassey Ho (@blogilates)   My new Ace ‘Em Pleated Skort It’s got all the features you love about POPFLEX skort… Anti- Deep pockets Twirlable XXS-3X But this time! It’s also got: Crisp pleats that won’t wash out Water repellent fabric Longer back skirt Beautiful elastic jacquard waistband   GET THE ACE ‘EM SKORT   I am 5’5 wearing S, and this runs TTS! Which color do you like best!? Desert rose , Sugar , Black , or Rustic olive ?   Hey guys! I wish I had this skort growing up! As an ex-captain of the tennis team 00’s player, we did NOT have cute uniforms. Our team wore men’s soccer… Cassey{authorlink}https://www.blogilates.com/blog/ace-em-pleated-skort/Blogilates The official blog of Cassey Ho https://www.blogilates.com/wp-content/uploads/2021/02/fav-1.png

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