Industry Trends

Auto Added by WPeMatico

What can be done to keep business booming when it gets wet and cold?

Blog, Fitness, Health, Industry Trends, Personal Training /

What can be done to keep business booming when it gets wet and cold?   In the months before the summer period and after the hype of New Year’s resolutions, demand for qualified, skilled and successful personal trainers soars beyond belief. There is no doubt that in anticipation for the hot summer months and the prospect of a promise, personal trainers have no trouble keeping their business booming. However, it is the mark of a smart and responsible personal trainer to look beyond these periods of the year and sets plans for the colder months – exactly what we are facing in Australia at present. When the sun begins to set early and the mornings are cold, how can you ensure your personal training business continues to tick over? Of course, personal trainers who motivate and engage with clients are likely to have loyal customers over the winter period. This said, there is no excuse not to try to expand your operations during the wet and cold months. Here are three ways to lift personal training business performance. 1) Get engaged with social media Social media is a way to engage customers over winter. One of the reasons why people begin to look at personal trainers and gyms to get fit before summer is that they see friends and family on social media looking to improve their health. Whether this is in the form of a picture of themselves at the gym or purchasing new active wear clothes, social media has the power to influence. As such, this is where personal trainers can benefit during the colder months, or any month really through effective use of social media. Social media is just one of the technologies that personal trainers must adopt and use to address changing consumer preferences. Certainly, a good social media presence should factor into your plan. Using success stories from over the summer to showcase other clients achievements, providing general tips and advice on how to get and remain fit and healthy through winter and creating/promoting special deals that the audience can share. By continuing to be in the thought process of consumers over winter, personal trainers have a greater chance to see high demand. 2) Get creative with session planning For many Australians, the opportunity to get out of the house and train in parks, beaches and other locations is enough to keep them engaged over the summer. However, when it becomes harder to leave bed or becomes less enticing to go to the park after sunset, personal trainers might see a drop-off in attendance and business. As such, personal trainers who run their business in the great outdoors must take this into account over winter and schedule sessions that are creative and keep customers interested in fitness. In fact, just because a session is forced inside doesn’t mean it has to be boring. Allowing customers to use equipment and tools that they haven’t encountered before is a great way to improve interest. This could include free weights, resistance bands, kettlebells. Alternative forms of fitness using Pilates, yoga and medicine ball experiences may also provide that point of difference to both retain and attract customers.   3) Offer positive incentives Winter deals can promote your brand during the colder months. Over the winter period, there can definitely be a drop in Australians that are actively seeking a personal trainer. As such, it is your job to reach potential customers and give them a reason to work with you now. If success stories and testimonials don’t work, perhaps a financial offer may sway their opinion. This is where positive incentives such as coupon marketing can benefit your cause. It doesn’t have to be a major discount, but enough to get potential customers talking about your brand and what you can offer. However, be careful not to fall into the trap of heavily discounting your services all the time. You service must remain of value. Having said this, a good understanding of the ‘sweet spot’ for rates is good for a personal trainer to know. You can work this out by finding out what other PTs in your area are charging for their services and what people are willing to pay. Over the winter period, there can definitely be a drop in Australians that are actively seeking a personal trainer. It’s also always worth offering some sort of referral scheme to your current happy clients! Encourage them to refer a friend and every friend referred who starts training with you means your client gets a discounted session! If you are a good personal trainer, who communicates well with your clients and makes them feel good, you will find in time word of mouth is your most valuable form of marketing!   Australian Fitness Academy – committed to your success As well as offering an entry point into the world of personal training with our Certificate III & IV in Fitness courses, we at Australian Fitness Academy work hard to ensure your career path is smooth. Whether this is supporting you find a job or develop your own businesses, we are committed to helping you reach your full potential. For more information on what we offer, feel free to get in touch with us today. The post What can be done to keep business booming when it gets wet and cold? appeared first on Australian Fitness Academy. During the coldest months of the year, personal trainers need to keep a focus on managing their business performance, especially if their business is outdoors!. Read on to find out more. The post What can be done to keep business booming when it gets wet and cold? appeared first on Australian Fitness Academy. khore{authorlink}https://www.fitnesseducation.edu.au/blog/health/what-can-be-done-to-keep-business-booming-when-it-gets-wet-and-cold/Australian Fitness Academy Training tomorrow’s fitness leaders… https://www.fitnesseducation.edu.au/wp-content/uploads/2020/12/favicon-1.png

What can be done to keep business booming when it gets wet and cold? Read More »

Why I Need a First-Aid Certificate as a Fitness Professional

Blog, Health, Industry Trends /

Why I Need a First-Aid Certificate as a Fitness Professional As a health and fitness professional, it is vital that you are prepared for any eventuality when working with your clients. Whether you are in the gym, running the city streets or performing jumping jacks in the local park, you just never know what could happen at any given moment. Accidents can and do occur. Should someone fall and fracture their leg, or collapse with the symptoms of a heart attack, an ambulance should, of course, be called. Why is first aid important? However, no ambulance can arrive at the scene immediately. An independent report released by consultant Grant Lennox for the ACT Ambulance Service found that the fastest ambulance response times were found in Canberra, averaging 13.7 minutes. In Sydney, though, the report found that you could be waiting up to 20.6 minutes for an ambulance to turn up. As time ticks away, every second can prove vital to someone that has had an accident or medical emergency, so any treatment they may receive in the meantime could prove crucial. This is where first-aid comes in – and at Australian Fitness Academy (AFA), we offer the latest course in the field, HLTAID011. Accidents can and do occur, especially when exercising. If you are studying the Certificate III in Fitness first aid training is compulsory. As a fully qualified fitness professional you are also required to update your CPR every 12 months and undertake a full first aid refresher every three years. If your first aid is not kept up to date, your insurance may not be valid. At AFA we recommend everyone attends a first aid course, even those not studying to be a fitness professional. It really is a course that all Australians should do, allowing you to help someone in serious need should the worst happen. What can you expect on AFA’s first aid course? In general terms, AFA’s first aid course is designed to help build both your confidence and competence in providing emergency medical attention to those in need. This goes far beyond simply dialling for help – upon completion of the course, you will be able to assess the situation, make important decisions and perform such aid as cardiopulmonary resuscitation, commonly referred to as CPR. The course at AFA examines both adult and infant condition, so you will emerge the other side with a fully rounded first aid education. If you would like to enrol on a first aid course at AFA, don’t hesitate to get in touch with us today.   You will learn a whole range of first aid techniques on AFA’s course. The post Why I Need a First-Aid Certificate as a Fitness Professional appeared first on Australian Fitness Academy. Being able to administer first aid is an essential skill for those working in the health and fitness industry. Here’s why you need to sign up for first aid if you are a fitness professional. The post Why I Need a First-Aid Certificate as a Fitness Professional appeared first on Australian Fitness Academy. khore{authorlink}https://www.fitnesseducation.edu.au/blog/health/why-i-need-a-first-aid-certificate-as-a-fitness-professional/Australian Fitness Academy Training tomorrow’s fitness leaders… https://www.fitnesseducation.edu.au/wp-content/uploads/2020/12/favicon-1.png

Why I Need a First-Aid Certificate as a Fitness Professional Read More »

The Importance of looking Professional for Work Placement

Blog, Industry Trends, Personal Training /

The Importance of looking Professional for Work Placement In any workplace setting, there are dress code expectations that employees need to understand and follow. For personal trainers who are in the business of making people look and feel good, appearance simply cannot be overlooked. It could literally make a huge impact on your employment status or future job prospects. As one of the leading training providers in Australia, we have formed a strong partnership with the 2XU clothing brand. This means all of our students receive 2XU training tops. so our students look like professional personal trainers and can work in a gym with confidence. We also have a Hoodie available for purchase here. Here are three further reasons to ensure the way you look remains forefront in your priorities as a newly qualified trainer: Having the right team gear is important. 1) Connecting with new clients There is a common saying that you only have a few seconds to make a good impression on someone – whether professional or personal. It is important to remember that many clients would have thought long and hard before engaging with a personal trainer – particularly if they were unsure as to how they could help. As such, turning up wearing the wrong clothes could put them off reaching for and achieving their health goals. 2) Ability to showcase proper technique Showcasing yourself in quality fitness apparel doesn’t just help with first impressions, it will allow you to participate in gym activities with your client. This is certainly one of the reasons why we work with 2XU. During exercise, these garments provide great muscle stability – improving performance and agility. This allows our personal trainers to extend themselves physically on various fitness activities and show clients how to do it properly and safely. As a quality personal trainer, it is expected that you take a leading role with your clients and this starts with showing how it is done. 3) Improved business prospects Nothing beats a walking, talking billboard showcasing apparel “in action”. There is a reason retail shop assistants are encouraged to wear clothing from the store in which they are working – and it’s because nothing beats a walking, talking billboard showcasing apparel “in action”. If potential clients see you either wearing branded clothing or high performance gear, there is a chance that they will remember you or even seek to work with you in the future. Your appearance is going to come under scrutiny and potential clients will take how you look as an indication of your level of competence. Putting your best professional self forward will only better showcase what you can offer. Want to become a personal trainer? At Australian Fitness Academy, we take great pride in our students and the way they operate during work placement. If you would like to learn more about our Certificate III & IV in Fitness, feel free to get in touch with our friendly team today. The post The Importance of looking Professional for Work Placement appeared first on Australian Fitness Academy. Regardless of whether you are conducting practical placement in the gym or representing your own personal training business – appearance is everything. The post The Importance of looking Professional for Work Placement appeared first on Australian Fitness Academy. khore{authorlink}https://www.fitnesseducation.edu.au/blog/industry-trends/the-importance-of-looking-professional-when-doing-a-work-placement/Australian Fitness Academy Training tomorrow’s fitness leaders… https://www.fitnesseducation.edu.au/wp-content/uploads/2020/12/favicon-1.png

The Importance of looking Professional for Work Placement Read More »

What do clients look for in a personal trainer?

Blog, Industry Trends, Personal Training /

What do clients look for in a personal trainer? Alongside quitting smoking, saving money and eating more healthily, getting fit is one of the most popular New Year’s Resolutions among Australians, state IBIS World. So, with a slew of new faces set to appear running the streets and in gyms up and down the country, many will be looking for the right guide to help them reach their fitness goals. With such a number of people looking for assistance, it can pay to make sure that you are that person – but even as a qualified Personal Trainer with a Certificate III & IV in Fitness, how can you make yourself stand out from the crowd? Show that you are patient Each time January rolls around, with promises to themselves made, many people will be experiencing the world of fitness and exercise for the first time. This means that they are likely to be unsure of correct form, what each exercise does, and how it will benefit them overall. That’s why you offer the service you do – to educate, instruct, transform, inspire and motivate! Therefore, it is of paramount importance that you show a deep level of patience with each of your clients, both existing and new. Good patience will help you build a strong client/personal trainer relationship, and that can only lead to extended or repeat business. Gym memberships and desire for personal trainers tends to spike around January and February. It is vital that you understand that training techniques which work perfectly for one client may do nothing for another. It’s in situations like this where you can demonstrate your patience by discovering what does actually work for a new client’s fitness and enjoyment. Honesty is the best policy It’s of massive importance that a client can put complete trust in their personal trainer, so fostering a strong reputation for honesty will go a long way when a potential customer is doing his or her research. Being honest and helping your client to set achievable goals is very important, don’t promise them the world when you know they simply will not achieve it. Be honest, set more manageable goals and ask them to prove you wrong. Setting unachievable goals will only lower your clients’ morale when it is blindingly obvious that little is happening and they remain far from achieving them. It can take people new to exercise a while to realise that achieving their weight loss or fitness goals takes time and dedication, so don’t make it harder by setting unachievable goals at the beginning just to try and make them happy. Many Australians make fitness a big priority as the year turns. Hence, being honest with your clients will always work out for the best for everyone involved. There is no need to be rude, or even blunt about a person’s problem areas and shortcomings. All you have to do is use a little subtlety, be gentle with your comments (especially if working with someone of a sensitive disposition) and keep going. A client will always choose someone that has the courage to tell someone where they are going wrong. Professionalism and attitude No one wants to pay good money to someone that they think doesn’t quite take their occupation seriously enough, or is a person that they simply don’t want to spend time with. It can be difficult to strike the right balance between making sure that your client is making steady progress, but also not being a repetitive bore or, conversely, an overly enthusiastic drill sergeant type. Finding this balance will mark you out as a personal trainer who cares deeply about their career – which means that they care about their clients, too. The post What do clients look for in a personal trainer? appeared first on Australian Fitness Academy. When someone is looking to enlist the help of a personal trainer, there are certain aspects they’ll be looking for. Here’s how to make yourself stand out. The post What do clients look for in a personal trainer? appeared first on Australian Fitness Academy. khore{authorlink}https://www.fitnesseducation.edu.au/blog/industry-trends/what-do-clients-look-for-in-a-personal-trainer/Australian Fitness Academy Training tomorrow’s fitness leaders… https://www.fitnesseducation.edu.au/wp-content/uploads/2020/12/favicon-1.png

What do clients look for in a personal trainer? Read More »

What are the benefits of becoming a personal trainer?

Blog, Industry Trends, Personal Training /

What are the benefits of becoming a personal trainer? Whether you’re becoming a little disillusioned with the daily grind of the nine-to-five, or you’ve been considering switching your career to something that you can really put your heart and soul into, making that change can always seem a little daunting. Many of us have often dreamed of a more active career that doesn’t see us chained to a desk, hunched over a keyboard all day. Train and gain A fulfilling vocation as a personal trainer is a hugely popular choice for those who love, live, eat and breathe health and fitness or are looking to enrich and improve their professional and personal aspirations. As Aussies grow increasingly more health conscious (one in three Australians regularly play sport or exercise, according to the Australian Bureau of Statistics) there is an ever-growing need for excellent personal trainers to tend to the nation’s fitness needs. A fulfilling vocation as a personal trainer is a hugely popular choice for those looking to enrich and improve their professional and personal aspirations. If you’re looking to become a personal trainer, though, how will it benefit and complement your life? Make positive changes to many lives Perhaps the most rewarding aspect of all as a personal trainer is the fact that you’ll make positive changes to many lives. Just think of it: A potential client comes to you, unhappy with their weight or body shape, gloomy and with self-esteem at rock-bottom. With your help, such a person can shed the extra kilograms, build muscle, and steadily bolster confidence. Now, imagine the smile on their face just a few months later, pleased with the transformation and emerging on the other side a happier person. You helped do that – and you’ll do it again with many others, too. Your own health will improve What health benefits did your old office job improve? Perhaps you rose from you desk once or twice a day to make a cup of tea, or get lunch. Either way, it’s not nearly enough activity – the human body is designed to move, and as a personal trainer, you’ll certainly be doing a lot of that! The freedom of the city – and the world Not only will you be helping your clients to reach their fitness goals, you are also in a fitness environment where you can more easily focus on your own health and fitness and practice what you preach.  As a personal trainer, you won’t have to turn up at the same old nondescript office block each morning, just because that’s where your work is. You’ll have the freedom to think bigger – globally, in fact, as you can work all around the world. It doesn’t matter where you are on the planet, as people are always going to want to become fitter and healthier, and will need people like you to help them reach their aspirations. You could work on the shimmering sands of the Hawaiian coast for six months, and the vibrant buzz of London for the next – there really are no limits as to where you can go (visa permitting, of course!). Australia is permanently on the lookout for enthusiastic, driven personal trainers, too, so you could always decide to stay at home and train from a variety of settings – gym, studio, home set up, park or beach! Why not have a look at Australian Fitness Academy’s range of courses so that you can take the first steps on the road to becoming a personal trainer? The post What are the benefits of becoming a personal trainer? appeared first on Australian Fitness Academy. There are many benefits to becoming a personal trainer, from being your own boss to having the chance of changing other people’s lives for the better. The post What are the benefits of becoming a personal trainer? appeared first on Australian Fitness Academy. khore{authorlink}https://www.fitnesseducation.edu.au/blog/industry-trends/what-are-the-benefits-of-becoming-a-personal-trainer/Australian Fitness Academy Training tomorrow’s fitness leaders… https://www.fitnesseducation.edu.au/wp-content/uploads/2020/12/favicon-1.png

What are the benefits of becoming a personal trainer? Read More »

What’s your specific learning style?

Blog, Industry Trends /

What’s your specific learning style? If you’re considering a career change, one that takes you away from the chains of your desk and the 9-to-5 to an exciting new life in the world of health and fitness, it’s not uncommon for you to have worries about heading back to a life of education, learning and lessons. After all, college and further education can often be perceived as something for the younger generation, and that by the time you hit your mid-to-late twenties, you should have gained all your qualifications by now, entered the work-related arena and know exactly where you are heading. Education for everyone Well, times have changed! It doesn’t matter what age you are, if you’re looking for something different, it’s never too late to learn something new. Students at AFA can range in age from 16 through to their 80s and start studying for a multitude of reasons, from a lifelong passion for fitness, right through to having lost weight and now wishing to help others do the same. According to employment website Seek, some 33 per cent of Australians switch jobs because they’re looking for the next big step up in their careers, so there’s nothing to stop you realising your dreams of becoming a personal trainer, for example. Take a look at this lovely testimonial from one of our graduates, Monika: “I supervise the ‘Living Longer Living Stronger’ sessions and am employed five to ten hours per week. This is more hours than I originally wanted to work since I am supposed to be retired. But I am loving it, it’s very rewarding to be able to encourage older people like myself to exercise and to see their progress and how much it improves their day to day life. It’s also obvious that they appreciate to be instructed by a person nearer their age and I am getting some very positive feedback. I am treating my work like a hobby, I keep fit and get paid for it. How good is that?” Monika is 70, so if she can do it, so can you! It’s never too late to learn something new. People of wildly varying ages have enrolled into AFA’s broad range of courses, coming away with qualifications that will set them on their way to a career that they’ve always dreamed of. Though you may feel that going back to the world of learning is a daunting prospect, try to think nothing of it, as you’ll be in good company on your course. A new approach to learning What may have changed since your school days, though, is your approach to learning. When you head to AFA for your first week, or get your head into some online information, you may not realise that you have slipped into a different style of learning than what you previously practised, but that’s natural – there is no one correct method for effective learning. Let’s take a look one popular theory which covers four separate ways humans learn information, collectively known as the ‘VARK modality.’ The acronym itself stands for Visual, Aural, Read/Write, and Kin aesthetic, and each of them represent a different approach to soaking in knowledge. Visual The visual learner is at home analysing diagrams, charts, graphs and other pictorial information. When such information is presented in words, those that learn visually have a harder time interpreting the meanings and relevance of the material. Therefore, when spider diagrams or flow charts are utilised to illustrate a certain point, the visual learner is at his or her most comfortable. Our courses incorporate this learning style through gamified content, webinars, and interactive video presentations. Aural/Auditory The spoken word can be a powerful learning tool. If you fit into the aural category, it’s during your time in the class room or listening online to lectures that you’ll find most effective. However, aural learning isn’t simply limited to listening to the teacher. You’ll also take in more knowledge during group talks, discussing an upcoming essay and web-chatting tutors. The aural learner even benefits from reading emails and texts, as they are often written in an informal manner replete with slang and colloquialisms, as if they are being spoken. We have a Podcast which we produce weekly episodes just for our auditory learners you can subscribe here. Read/Write Much as the visual learner interprets charts and diagrams, so the reader absorbs information from the written word. This person is most at home digesting essays, case studies and textbooks, taking in reams of information as they go. Though the reader can identify with pie charts and spider diagrams, they’d much rather get right down into the nitty-gritty of the nuances in the topic, and always want to find out more. We offer a textbook version of our Certificate III & Certificate IV in Fitness which comes in an e-book form when enrolled to your course, you can then utilise it online, print it out or alternatively you can purchase a hard copy from us, which can be mailed out to you. Kin aesthetic The kin aesthetic learner thrives on practical knowledge. This means that he or she enjoys the hands-on experience, such as the work placement element of a course or our on campus course in Melbourne. Actual demonstrations of procedures work extremely well with the kin aesthetic learner, as well as simulations and practical videos of the subject matter being discussed. Which learning style, or styles, do you fall into? At AFA our courses are developed and delivered according to different learning styles and Student Support is always available for any help needed! The post What’s your specific learning style? appeared first on Australian Fitness Academy. When you enrol at Australian Fitness Academy to start your studies, chances are you will slip into a specific learning style without realising. Here are some commonly known styles of learning. The post What’s your specific learning style? appeared first on Australian Fitness Academy. khore{authorlink}https://www.fitnesseducation.edu.au/blog/industry-trends/whats-your-specific-learning-style/Australian Fitness Academy Training tomorrow’s fitness leaders… https://www.fitnesseducation.edu.au/wp-content/uploads/2020/12/favicon-1.png

What’s your specific learning style? Read More »

What You Should Know About Clients and Their New Years Resolutions

Blog, Industry Trends /

What You Should Know About Clients and Their New Years Resolutions The post What You Should Know About Clients and Their New Years Resolutions appeared first on Australian Fitness Academy. The post What You Should Know About Clients and Their New Years Resolutions appeared first on Australian Fitness Academy. BusinessAssist{authorlink}https://www.fitnesseducation.edu.au/blog/industry-trends/what-you-should-know-about-clients-and-their-new-years-resolutions/Australian Fitness Academy Training tomorrow’s fitness leaders… https://www.fitnesseducation.edu.au/wp-content/uploads/2020/12/favicon-1.png

What You Should Know About Clients and Their New Years Resolutions Read More »